Associations and Companies in Great Partnerships

MoeryLAI ClientsAssociations need business growth strategies and execution to thrive.  Companies seek effective association relationships to maximized ROI and business objectives.  The Moery Company is “right in the middle” to make it happen.

American Coating Association

JP and his team have been fantastic. Their professionalism and responsiveness are unparalleled. It’s a pleasure to work with them.”

—Andy Doyle, President and CEO, American Coatings Association

26 May

Discounting Your Membership Dues? Reconsider.

Recently, I’ve been hearing some discussions centered on membership discounting strategies. Overall, I think it’s something to think more than twice about. And, here’s why: We work hard at our organizations to build up the membership value proposition. So, when we discount it; it actually drives down the value of membership. In some cases, I’ve seen memberships being offered at 50%, or “Join for the first year for half,” and 2 for 1 deals. Discounting undermines the overall value of … read more

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