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MoeryLAI ClientsDiscover what really makes a trade association thrive.  We bring over 20 years experience to improve your membership and sponsorship growth with strategic development.

American Coating Association

JP and his team have been fantastic. Their professionalism and responsiveness are unparalleled. It’s a pleasure to work with them.”

—Andy Doyle, President and CEO, American Coatings Association

15 Dec

How to Approach a First Time Sponsor the Right Way

Getting the Conversation Started You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization? Shift the focus of your discussion to their business goals. Ask your prospect: “Tell me about what you want to accomplish in this market. We have multiple channels – from face to … read more

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