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American Coating Association

JP and his team have been fantastic. Their professionalism and responsiveness are unparalleled. It’s a pleasure to work with them.”

—Andy Doyle, President and CEO, American Coatings Association

11 Nov

Five Top Association Sponsorship Trends for 2015

Associations have observed changes in the types of benefits that attract sponsors to support membership programs. Sponsorship marketing currently makes up nearly one-fourth (22%) of corporate marketing budgets. But the competition for these dollars is greater than ever. With stiffer competition comes increasing demand from corporations to receive greater value for the sponsorship dollars invested. Association leaders must shift their thinking and strategy when approaching sponsor prospects. To help you improve your message to your potential sponsor, here are trends … read more

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