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MoeryLAI ClientsDiscover what really makes a trade association thrive.  We bring over 20 years experience to improve your membership and sponsorship growth with strategic development.

American Coating Association

JP and his team have been fantastic. Their professionalism and responsiveness are unparalleled. It’s a pleasure to work with them.”

—Andy Doyle, President and CEO, American Coatings Association

14 Jul

The Moery Company and DSM Announce Partnership for Marketing Services and Planning

(Alexandria, Virginia) Moery Company President, JP Moery, today announced the formation of a strategic partnership with DSM Strategic Communications & Consulting, LLC, designed to enhance the company’s ability to deliver first-class revenue generation initiatives and comprehensive membership and marketing programs for current and future clients. “To be the best association business development firm, I’ve learned we need strong marketing to compliment The Moery Company’s direct sales efforts,” said Mr. Moery. “Our partnership with DSM enables us to launch marketing and … read more

16 Sep

10 questions for a better sales pipeline.

Some organizations are failing in the sales process by not asking rigorous questions about each deal.  We need to revisit each opportunity and be totally honest about the percentage of likelihood to close. Often we are more hopeful because of a pleasant conversation with a prospect than assessing the reality of how far along we are, or how likely it is to happen. Improvement can be made by discovering what you really don’t know.  And, the more you are uncertain of, the less … read more

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