Associations and Companies in Great Partnerships

MoeryLAI ClientsAssociations need business growth strategies and execution to thrive.  Companies seek effective association relationships to maximized ROI and business objectives.  The Moery Company is “right in the middle” to make it happen.

American Coating Association

JP and his team have been fantastic. Their professionalism and responsiveness are unparalleled. It’s a pleasure to work with them.”

—Andy Doyle, President and CEO, American Coatings Association

23 Mar

Advocacy and Membership – Two Ships Passing in the Night

When was the last time association government relations and membership teams had a strategic discussion about the connection between advocacy and membership growth? Virtually every membership study notes that members join and stay because of advocacy.  But in most cases, these two departments are siloed, don’t collaborate, and rarely utilize the inherent internal strengths of these departments to be effective. This is a big problem as associations have a legacy bias toward these entities as successfully executing without the other. … read more

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