Association Membership Sales
Membership is our passion. The TMC sales team makes more than 250,000 contacts annually to sell membership opportunities and have generated millions of dollars in new revenue for our clients.
Sponsorship Revenue Growth
Association Business Analysis
How to Approach a Potential Sponsor the Right Way
You're face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization? Shift the focus of...
More Than 110 Million Americans Listen to Podcasts. They Are Your Members!
Podcasting is the #1 way to connect with your members – to drive thought leadership, enhance engagement and reinforce the association’s value proposition. I have experienced the value first hand. The Moery Company’s Association Playbook podcast has more than 12,000...
The Secret to Selling Government Affairs and Advocacy
How do you sell government relations as one of the most valuable aspects of association membership? Today, selling advocacy requires a focused and strategic approach. Businesses have specific problems. For example, a prospective member company doesn’t understand a...
Five Onboarding Tips for New Members
The onboarding of new members is the hottest discussion with association membership pros. Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips to develop a...
Why I Chose to Work Here
After I graduated college, the idea of job searching was overwhelming. With countless LinkedIn profile visits and a few job interviews in, there were times I doubted if I would truly fit into the “office culture.” Coming off an athletic career in college, I valued...
Precarious Assumptions in Association Sales
“Dangerous Assumptions” was a hot topic during a recent morning meeting with my staff. We often make precarious “assumptions” in the membership and sponsorship sales game. Here are a few: #1 Just because you have a relationship with a potential prospect, doesn’t mean...
JP Moery’s Association Playbook – Episode 159: How to Cultivate Thought Leadership at Your Association, with Mike Thomas
Thought leadership is a hot topic in business these days, and developing a thought leadership strategy is an excellent opportunity for associations to push membership value. Host JP Moery welcomes to the show Moery SVP Mike Thomas who spearheaded just...
JP Moery’s Association Playbook – Episode 158: Guess Who Was the Worst Salesperson of All Time…?
Host JP Moery openly admits that for a time during his career he was the “worst salesperson ever.” He had so much ego wrapped into the sales process - it was impacting every stage of the game. JP had to change his “mind set,” and he tell you how during...
JP Moery’s Association Playbook – Episode 157: Member Segmentation, with Guests Pete Kaminskas and Patty Leeman
Implementing membership segmentation can significantly benefit your association. This week, Host JP Moery welcomes to the show CompTIA’s VP of Industry Relations, Pete Kaminskas and Moery Chief Analyst, Patty Leeman. Collectively, they’ve observed...
JP Moery’s Association Playbook – Episode 156: Why Do Associations Carry Lapsed Members?
Host JP Moery has watched throughout his career as associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? JP breaks down the top 3 reasons and encourages you to send a strong...
