Hello everyone, welcome to Ask JP.
Today’s question is what are members looking for in their membership value proposition?
As you might know we interview hundreds of members a year about what they see as valuable from their association. Additionally, we ask what they see as a problem or a challenge in the industry.
The number one thing the members said was, the companies that you represent don’t have enough people to fill positions or jobs in the workforce pipeline.
So, the association needs to find a role they can play in help building out the workforce pipeline. And I know many associations have been working on this in some way for years.But, to my knowledge, I am unaware of tangible, long term sustainable progress in the area.
Now is the time for us to look to look in a different way. By collaborating with some new partners and do something to make progress in this area.
If you do make progress, you will probably be one of the most valuable business partners to your association members.
Make it happen, good luck.
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