https://youtu.be/W5RYR50YUMg Hi everybody, it's an episode of Ask JP, this is the most common question or frequently asked question that I'm getting right now. What is our value proposition? Here's how I think you should address the question. Make...
Advocacy
Does Your Value Proposition Resonate? – Association Field Report (July 23, 2021)
https://youtu.be/fVvYMol4TM8 Hello, my friends, it's JP Moery, observations from the field today. I have been having lots of conversations about organizations and their value proposition. It's one of the hottest topics out there. People want to...
What Previous Experiences Best Prepared You for Owning and Leading a Business?- Ask JP #076
https://youtu.be/UTGow6jRNus Hello, everybody, it's JP Moery. Welcome to another episode of Ask JP, the question is what previous experiences do you believe best prepared you for owning and leading a business? I will say this, my experience in...
How Often Should You Communicate With Your Members and Industry? – Ask JP #075
https://youtu.be/2GHMD68Nip0 Hello, it's another edition of Ask JP, the question today was, how often should I communicate with our members and our industry? As an association, here's my perspective. All the time, every day, 24/7/365. I don't...
The Value of Taking Membership Inventory- Association Field Report (July, 9, 2021)
https://youtu.be/T5ZSsalnKMY Hello everybody, it's JP Moery, president of the Moery company, from the field today. I want to give credit to Elizabeth Johnson, our Vice President, and the entire sales team, as we discussed membership today. I wanted...
How Do Associations Keep Their Members Long Term? – Ask JP #074
https://youtu.be/pYl4hI17iio Hello, everybody, welcome to another edition of Ask JP. The question today comes from a member of my family, Katie Jo Moery, how do associations keep their members long-term? We are getting much better, as...
How Association Clients Think- Association Field Report (July 2, 2021)
https://youtu.be/KXCSWipn278 Hello there, it's JP Moery with an observation from the field. I got one today for all my friends that are in the association consulting business or the association service business. Associations are our clients, and I...
What’s Your Advice for Beginners on Getting Started With Association Sales? – Ask JP #073
https://youtu.be/EB5KVNcx9xc Hello friends, this week’s Ask JP question is from a young executive just getting out of college. The question is, what’s your advice for beginners on getting started with association sales? I've been thinking about...
What Does the Association Job Market Look Like Right Now? – Ask JP #072
https://youtu.be/qLwvXGPPepo On Ask JP today, someone asked me what the association labor market or job market looks like right now? Man, I tell you what, it’s pretty dynamic. We've got some interesting things going on. First of all, associations...
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