https://youtu.be/qp4C1UrAIzg Hello everybody, welcome to observations from the field. Today I want to share three association failures that I want you to avoid. First, use a process. I am speaking with many good association sales executives that...
Advocacy
Are You Listening? Ask JP #071
https://youtu.be/v6Fb09TpPfY Hello everybody, welcome to Ask JP. I am flipping the tables today and asking you guys a question. Are you listening? Are you listening to your members and prospects and people that you might bring to your association?...
Association Field Report (May 28, 2021) – Sponsorships and In-Person Meetings
https://youtu.be/WlNdLSnz90k Hello everybody, welcome to observations from the field. Through talking to our sales team this week, I had an observation around sponsorships. Many of you are starting to for in-person meetings again. However,...
What Are Members Looking For? Ask JP #070:
https://youtu.be/PN5qFTs_iI8 Hello everyone, welcome to Ask JP. Today’s question is what are members looking for in their membership value proposition? As you might know we interview hundreds of members a year about what they see as valuable from...
Association Field Report (May 21, 2021) – Transferable Sales Lessons Learned
https://youtu.be/KsHSnnSuzx8 Hello everybody, welcome to observations from the field. I love this time of year because kids are graduating. And with graduating comes wonderful life transitions. This made me think about my own kids and ask myself,...
What’s the Big Deal? Ask JP #069
https://youtu.be/GwXnd-OQnIo Hey everybody welcome to Ask JP. Today I have a question for you all; what is the big deal about telecommuting? There are many op-eds currently surrounding telecommuting. Many of these op-eds sound like “hey folks if...
Association Field Report (May 14, 2021) – How Are Associations Going to Work in This New Environment
https://youtu.be/9MFSmyJ9JWw Hello everybody, welcome to observations from the field. Right now there is a lot of speculation regarding how organizations and associations are going to work in this environment, in terms of working remote or in...
How do I handle Retention This Year? Ask JP #068
https://youtu.be/ubRexkidzwI Hi everybody, welcome to Ask JP. Today’s question is, how do I handle retention this year? I’m guessing that April and May started to creep up and now you’re deciding whether to drop these people. Or if you should keep...
Association Field Report (May 7, 2021) – Local Engagements Importance to National Organizations
https://youtu.be/KAB6lZU9GLY Hello everyone and welcome to Observations from the Field. I have noticed local engagement and its importance to national organizations. currently local, regional and state institutions are able to deliver some direct...
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