by JP Moery | Mar 1, 2018 | Association Business Strategy, Business Development, Sponsorships, Webinar
So, how can associations capitalize on this game-changing opportunity? JP Moery and the Bloom Group’s Bob Buday will host a complimentary 30-minute webinar on the value of thought leadership and how it can help cultivate your brand and help transform your sponsors as...
by Patty Leeman, MBA, CAE | Feb 27, 2018 | Association Business Strategy, Business Practices, Membership Development
I keep reading about associations considering lowering their dues or even, *gasp* considering “freemium” memberships. This seems to be a race to the bottom and an admission that associations are simply offering a commodity. One reason we focus on data mining rather...
by JP Moery | Jan 22, 2018 | Association Business Strategy, Business Practices, Leadership
Twenty years ago, when I worked for a fantastic transportation association, I learned about the importance of organizational priorities. I’ll use “government relations” as an example. I was heavily involved in grassroots mobilization of the trucking industry, which...
by Jordan Weiss | Jan 9, 2018 | Association Business Strategy, Membership Development, Sales, Sponsorships
There are two types of sales clients I have the pleasure of working with at The Moery Company: sponsorship and membership. When I first came on board, I didn’t think there was much of a difference between the two, but over the last 18 months, I’ve learned they are...
by Patty Leeman, MBA, CAE | Jan 2, 2018 | Association Business Strategy, Business Development, Business Practices
A retired friend likes to say he ran “a $1B arm of a company, when $1B meant something.” His words resonate more and more as I look at trade association rate cards which seem to have been developed in a different era. For example, one trade association with members...
