by JP Moery | Jan 22, 2019 | Association Business Strategy, Leadership, Sales, Sponsorships
I want to address a quick topic today in the area of sponsorships. Over the last year or two, I’ve started to see associations accept the idea of having sponsors pay for the opportunity to deliver content – thought leadership. However, some of the primary concerns...
by JP Moery | Jan 15, 2019 | Association Business Strategy, Business Development, Chapter Relations, Membership Development
One of the significant trends developing in 2019 is the increased interest by national organizations in strengthening their chapter operations. I’m not saying there haven’t been previous efforts by national groups, but greater attention is being placed on state and...
by JP Moery | Jan 14, 2019 | Association Business Strategy, Business Development, Sales
The 2019 Moery Corporate Profile from JP...
by JP Moery | Jan 9, 2019 | Association Business Strategy, Business Development, Communications, Engagement, Membership Development
More than 110,000 million Americans listen to podcasts and among these are your members, so what are you waiting for? Podcasting is the #1 way to connect with them – drive thought leadership, enhance engagement, and reinforce the association’s value proposition. I...
by JP Moery | Dec 31, 2018 | Association Business Strategy, Business Development, Business Practices, Sales
Hey, I have something new to talk about today. We just had a great sales team meeting and started implementing a training tactic I’ve used at several organizations. It’s called the “Hat Trick.” Now, it’s not necessarily a trick; it’s an awesome methodology...
by JP Moery | Dec 17, 2018 | Association Business Strategy, Business Development, Business Practices
It’s that time of year when we’re doing a little classic brainstorming on long-range plans and strategic goals. In fact, I’m meeting with a client soon to have just such a conversation, and I want to share a few ways you can map out your approach. It’s a simple,...
