by JP Moery | May 20, 2019 | Association Business Strategy, Business Development, Business Practices, Membership Development
Currently, we see mergers and acquisitions on the rise in the industry. Companies are buying each other and, often large companies buy each other as well. What happens at the association? Because organizations have a membership cap at a certain level, money is being...
by JP Moery | May 14, 2019 | Association Business Strategy, Business Development, Business Practices, Membership Development
Can the person in charge of member recruitment tell you how much it costs to join your association? I had an experience with a group recently, where the answer was “No.” Primarily because there is more than one answer based on your dues structure . And, not knowing...
by JP Moery | May 13, 2019 | Association Business Strategy, Business Development, Membership Development
First of all, don’t leave member acquisition decisions to your board or the membership committee. Trust me. Here’s what can happen… Several years ago, I was working with an association when a new board chairman took over and declared his goal for...
by JP Moery | May 6, 2019 | Association Business Strategy, Membership Development
There are a few things keeping association leaders up at night and one is declining membership numbers with the retirement of Baby Boomers. This is a reality for most organizations. And, data show in the next decade there will be more Millennials in the workforce than...
by JP Moery | Apr 29, 2019 | Association Business Strategy, Business Development, Membership Development
I did a speaking engagement recently for a state organization and I received a great question about the value of trial memberships – a situation where you give a company a free membership for 6 months, or so. Here’s what I think about this: it’s okay to give a trial...
by Karen Snyder | Apr 29, 2019 | Association Business Strategy, Business Practices
If we know culture is the most important part of any successful organization, what is your association doing to create a positive and healthy culture? How much are you spending on creating the culture they want? What are you spending in time? In money? In thought? In...
