by Kseniya Martin | Jan 15, 2020 | Association Business Strategy, Business Practices, Communications, Consulting, Marketing, Social Media
Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight. It’s difficult to keep up with the changes and simultaneously keep from drowning in the...
by Mike Thomas | Jan 9, 2020 | Association Business Strategy, Business Practices, Consulting, Sponsorships
Every week I speak with associations about non-dues revenue opportunities. There are many options ranging from annual conferences, webinars, magazine ads, podcasts, and more. The question we help answer is, “What is the right mix for my association?” We start...
by Kseniya Martin | Dec 10, 2019 | Advocacy, Association Business Strategy, Business Development, Business Practices, Consulting, Marketing, Small Business
There were common themes weaved through the most popular blog posts that resonated with you this year. You’re thinking more and more about your association as a business and less as a non-profit of years past. You’re looking at restructuring your...
by Joe Bates | Oct 16, 2019 | Association Business Strategy, Consulting, Moery Company Announcements, Moery News, Partnerships
The Moery Company is pleased to announce the recent joining of Joe Bates to our research team. “The Moery Company’s consulting business has increased more than 50% this year. I welcome Joe Bates to our research team to help us conduct strategic planning exercises,...
by JP Moery | Sep 16, 2019 | Association Business Strategy, Sales, Sponsorships
With sponsorship dollars down and withering vendor enthusiasm for legacy sponsorships (i.e. The coffee break), a different approach to revenue growth is desperately needed. A trend I’ve seen developing (slowly) is presenting prospects and long-time sponsors with a...
by JP Moery | Sep 12, 2019 | Association Business Strategy, Business Development, Membership Development
What better place to recruit new members than during a live association event – right? I believe it’s one of the most obvious strategies for membership growth – but most associations don’t take full advantage of the opportunity. We’ve had some great success over...
