by JP Moery | Mar 5, 2020 | Association Business Strategy, Business Development, Membership Development, Sales
Does more than 50% of your revenue come from membership dues? If so, you may be joining the numerous associations that are now addressing taking a real good look at their business models this year by resetting their membership dues and modernizing their membership...
by JP Moery | Feb 17, 2020 | Association Business Strategy, Business Practices, Consulting, Partnerships
In my 30-year career in the association and consulting space, I’ve spent almost equal time being the client (the association) and the consultant. I’ve got insights and perspectives that I’d like to share with you on how to better manage your relationships. Here...
by JP Moery | Feb 13, 2020 | Association Business Strategy, Professional Development, Small Business
Transcript: Hello there, association friends! Today’s Ask JP question is, “What skill sets should associations look for when hiring new talent?” This is very simple in my view. One. One skill. Can they communicate with the modern technology and the...
by Kseniya Martin | Jan 15, 2020 | Association Business Strategy, Business Practices, Communications, Consulting, Marketing, Social Media
Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight. It’s difficult to keep up with the changes and simultaneously keep from drowning in the...
by Mike Thomas | Jan 9, 2020 | Association Business Strategy, Business Practices, Consulting, Sponsorships
Every week I speak with associations about non-dues revenue opportunities. There are many options ranging from annual conferences, webinars, magazine ads, podcasts, and more. The question we help answer is, “What is the right mix for my association?” We start...
by Kseniya Martin | Dec 10, 2019 | Advocacy, Association Business Strategy, Business Development, Business Practices, Consulting, Marketing, Small Business
There were common themes weaved through the most popular blog posts that resonated with you this year. You’re thinking more and more about your association as a business and less as a non-profit of years past. You’re looking at restructuring your...
