by JP Moery | Nov 11, 2018 | Association Business Strategy, Business Development, Business Practices, Membership Development, Sales
The Moery team gets together every Monday, Wednesday, and Friday morning for a “pep rally” during which we share updates about business, sales, and our communications efforts. A big topic that came up today is an excellent tip for anyone who’s involved in membership...
by JP Moery | Nov 6, 2018 | Association Business Strategy, Business Development, Leadership
Recently, I was on my way to Washington, DC, to make a client presentation – feedback based on our review of their entire business model. What I’ve seen in the last 24 months, in particular, is an unprecedented need for the evaluation of dues levels, membership...
by JP Moery | Oct 30, 2018 | Association Business Strategy, Business Development, Business Practices
I want this topic to come off the right way. It’s what I call the “Hey, I want to pick your brain over coffee” dilemma. First, let me set the context. I contact people for information all the time, and likewise, folks ask me for information and...
by JP Moery | Oct 29, 2018 | Association Business Strategy, Business Development, Business Practices
We’re in it, folks – the 4th quarter and I know we have some big goals to meet by years’ end. I have some quick thoughts to share on what you might be feeling right now – fatigue and burnout. If so, I recommend a few strategies that help me get over the hump,...
by JP Moery | Oct 15, 2018 | Association Business Strategy, Business Development, Membership Development, Sales
Successful association leaders will tell you that you can’t take your members’ interests for granted. What worked before to get members to enroll is changing. One major shift lies in the ways people decide to join – people want information and input from colleagues to...
by JP Moery | Oct 8, 2018 | Advocacy, Association Business Strategy, Business Development, Sales
How do you sell government relations as one of the most valuable aspects of association membership? Today, selling advocacy requires a focused and strategic approach. Businesses have specific problems. For example, a prospective member company doesn’t understand a...
