How to Leverage Live Events for Member Recruitment
What better place to recruit new members than during a live association event – right? I believe it’s one of the most obvious strategies for membership growth – but most associations don’t take full advantage of the opportunity. We’ve had some great success over...
What’s Holding Your Association Back?
Over the last few months, I’ve been participating in meetings with clients and their staff plotting out plans for the future. And I’ve got to be honest with you – I really believe association members have a real good idea about what they want. There may be some...
The New Association Frontier – State Advocacy
Today there is a fantastic membership recruitment opportunity for associations who are focused on their state advocacy efforts – and, things are moving fast. Corporations are intensely interested in what’s happening at the state level – whether it’s regulatory...
A Stark Association Reality
If you’re a reader of the great publication CEO Update or a subscriber to that service which I highly recommend, you may have seen an article a few weeks ago about how the Natural Products Association filed for bankruptcy. And, you may recall how the Electronic...
