Tips to Create a 5-Star Sponsorship Program
With sponsorship dollars down and withering vendor enthusiasm for legacy sponsorships (i.e. The coffee break), a different approach to revenue growth is desperately needed. A trend I’ve seen developing (slowly) is presenting prospects and long-time sponsors with a...
How to Leverage Live Events for Member Recruitment
What better place to recruit new members than during a live association event – right? I believe it’s one of the most obvious strategies for membership growth – but most associations don’t take full advantage of the opportunity. We’ve had some great success over...
What’s Holding Your Association Back?
Over the last few months, I’ve been participating in meetings with clients and their staff plotting out plans for the future. And I’ve got to be honest with you – I really believe association members have a real good idea about what they want. There may be some...
The New Association Frontier – State Advocacy
Today there is a fantastic membership recruitment opportunity for associations who are focused on their state advocacy efforts – and, things are moving fast. Corporations are intensely interested in what’s happening at the state level – whether it’s regulatory...
