by JP Moery | Jul 9, 2020 | Business Development, Leadership
Associations have been pushed to do new things, such implementing and rolling out new events and programs, to survive and thrive in this new era. One of the things I noticed – as I’ve been observing the association space evolve – are all of the new skill sets...
by JP Moery | Jul 7, 2020 | Business Development, Sponsorships
Many of you have asked me, “What should I do with my existing sponsorship prospectus? I’ve got an upcoming meeting that is going virtual.” The answer is simple, however, it will take work on your end: develop a dual prospectus. A dual prospectus includes...
by Elizabeth Johnson | Jul 6, 2020 | Business Development, Sales
I recently listened to a podcast by one of my favorite authors, Malcolm Gladwell. The episode was called “Chutzpah vs Chutzpah”— at first glance, a homonym. It is the same word, but it has different meanings in different societies (US vs Israel). While...
by Patty Leeman, MBA, CAE | Jul 1, 2020 | Business Development, Events
I was researching an Association – a large professional society that has been around for over 100 years and is very well respected – and taking a look their sponsorships. They have not yet canceled their fall conference and are actively selling sponsorships for it as...
by JP Moery | Jun 30, 2020 | Business Development, Membership Development, Sales, Sponsorships
“How are sales compared to last year?” Today we’re going to take a look at – and compare – 2019 to 2020 when it comes to association sales. 2019, Q2: things going well. 2020, Q 2: oh my gosh. Let’s take a look at the numbers, pulled from...
by Kerry Doyle | Jun 25, 2020 | Business Development, Business Practices, Sales
One of my favorite things about being a Salesforce Administrator for a small company is the ability to implement standards around how to best utilize Salesforce. As a team, we have learned to store the most accurate and detailed information to improve sales and help...
