by JP Moery | Sep 11, 2020 | Business Development
I know a lot of you are in the field selling virtual sponsorships. I think it’s really important to have conversations with your existing and potential sponsors that will set you both up for success. It’s important to know what your sponsors are thinking...
by JP Moery | Aug 14, 2020 | Business Development
New programs are being launched, meetings pivoting to virtual platforms, and so much more is happening right now and I think it’s really important to focus on what I’m about to tell you. One of the things that you’re trying to do at the same time is to...
by Grace Moery | Aug 3, 2020 | Business Development
Earlier this summer I began my employment at The Moery Company as the Executive Assistant to the President. Although I am relatively new to the association community and The Moery Company, I thought I would share insight into my experiences as an employee that...
by JP Moery | Jul 9, 2020 | Business Development, Leadership
Associations have been pushed to do new things, such implementing and rolling out new events and programs, to survive and thrive in this new era. One of the things I noticed – as I’ve been observing the association space evolve – are all of the new skill sets...
by JP Moery | Jul 7, 2020 | Business Development, Sponsorships
Many of you have asked me, “What should I do with my existing sponsorship prospectus? I’ve got an upcoming meeting that is going virtual.” The answer is simple, however, it will take work on your end: develop a dual prospectus. A dual prospectus includes...
by Elizabeth Johnson | Jul 6, 2020 | Business Development, Sales
I recently listened to a podcast by one of my favorite authors, Malcolm Gladwell. The episode was called “Chutzpah vs Chutzpah”— at first glance, a homonym. It is the same word, but it has different meanings in different societies (US vs Israel). While...
