by JP Moery | May 20, 2019 | Association Business Strategy, Business Development, Business Practices, Membership Development
Currently, we see mergers and acquisitions on the rise in the industry. Companies are buying each other and, often large companies buy each other as well. What happens at the association? Because organizations have a membership cap at a certain level, money is being...
by JP Moery | May 14, 2019 | Association Business Strategy, Business Development, Business Practices, Membership Development
Can the person in charge of member recruitment tell you how much it costs to join your association? I had an experience with a group recently, where the answer was “No.” Primarily because there is more than one answer based on your dues structure . And, not knowing...
by JP Moery | May 13, 2019 | Association Business Strategy, Business Development, Membership Development
First of all, don’t leave member acquisition decisions to your board or the membership committee. Trust me. Here’s what can happen… Several years ago, I was working with an association when a new board chairman took over and declared his goal for...
by Bethany Murphy | May 1, 2019 | Business Development, Sales
It may seem like an obvious thing to do, but I encourage everyone to take a look at their contacts and see how many could be “stale”. Being in sales, you get so used to working through your usual list of companies and contacts that you may not realize how often those...
by JP Moery | Apr 29, 2019 | Association Business Strategy, Business Development, Membership Development
I did a speaking engagement recently for a state organization and I received a great question about the value of trial memberships – a situation where you give a company a free membership for 6 months, or so. Here’s what I think about this: it’s okay to give a trial...
by Karen Snyder | Apr 22, 2019 | Business Development, Business Practices, Marketing
My friend and colleague, Marty Baum of Edgewood Consulting Group (www.edgewoodcg.com), a firm that specializes in working with major consumer packaged goods manufacturers and their retail customers, wrote to agree with me about the importance of knowing your call to...
