by JP Moery | Sep 18, 2018 | Business Development, Sales, Sponsorships
Sponsorship sales is the hottest growth opportunity for associations today, and organizations continue to miss the boat. Let me explain why and what your next steps should be to revamp your program. Here’s why: #1 First and foremost, sponsors aren’t being interviewed...
by JP Moery | Sep 18, 2018 | Association Business Strategy, Business Development, Business Practices
Over the years, I’ve been pretty transparent and objective about where I’ve gone wrong in business and my missteps in leadership. Today, I want to share three things that have actually worked out! First, when I launched the company, we really embraced what I feel is...
by JP Moery | Sep 11, 2018 | Business Development, Marketing, Membership Development
This summer, I had the pleasure to speak with a great organization representing a dynamic industry. We discussed using collateral materials for membership, and I made the off-hand comment (which I do at times) that these were a waste of time. Allow me to backtrack and...
by JP Moery | Sep 10, 2018 | Business Development, Business Practices, Membership Development
Recently, I’ve been hearing some discussions centered on membership discounting strategies. Overall, I think it’s something to think more than twice about. And, here’s why: #1 We work hard at our organizations to build up the membership value proposition. So, when we...
by JP Moery | Sep 5, 2018 | Business Development, Marketing, Sales, Social Media
There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. First, we’ve...
by Julie Divine | Aug 20, 2018 | Business Development, Business Practices, Membership Development, Sales
Membership and sponsorship sales by day, farming by night is where I have recently found myself. And I absolutely love them both. Oddly enough, they are quite similar. So, I started to implement a few of my farming habits into my sales strategy and saw a...
