https://youtu.be/jsXOs-4gIz4 I know a lot of you are in the field selling virtual sponsorships. I think it's really important to have conversations with your existing and potential sponsors that will set you both up for success. It's important to...
https://youtu.be/0GDBeEKU2Hs New programs are being launched, meetings pivoting to virtual platforms, and so much more is happening right now and I think it’s really important to focus on what I’m about to tell you. One of the things that...
Earlier this summer I began my employment at The Moery Company as the Executive Assistant to the President. Although I am relatively new to the association community and The Moery Company, I thought I would share insight into my experiences...
Associations have been pushed to do new things, such implementing and rolling out new events and programs, to survive and thrive in this new era. One of the things I noticed – as I’ve been observing the association space evolve – are all of...
I recently listened to a podcast by one of my favorite authors, Malcolm Gladwell. The episode was called “Chutzpah vs Chutzpah”— at first glance, a homonym. It is the same word, but it has different meanings in different societies (US vs...
I was researching an Association – a large professional society that has been around for over 100 years and is very well respected – and taking a look their sponsorships. They have not yet canceled their fall conference and are actively selling...
https://youtu.be/VSKIw4zo8yc "How are sales compared to last year?" Today we’re going to take a look at – and compare – 2019 to 2020 when it comes to association sales. 2019, Q2: things going well. 2020, Q 2: oh my gosh. Let's take a look at...
One of my favorite things about being a Salesforce Administrator for a small company is the ability to implement standards around how to best utilize Salesforce. As a team, we have learned to store the most accurate and detailed information to...
I joined the Moery Company’s business development team in mid-February, just before the global pandemic turned the association world upside down. Three months later, I have learned that what attracted me to The Moery Company was the thing I...
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