Associations are about to enter either a crisis or an opportunity mode – in terms of business development – over the next 30 to 60 days. Take a look at what has happened over the last couple of months. Some of you may have suspended your...
Business Development
How Association Leaders Are Pivoting Their Organizations – Notes From Our Covid19 Executive Leader Round Table
Last week we hosted a COVID-19 Roundtable with association executives and asked them what was working, and what was not working, in various areas of their operations. There was a lot of valuable information shared that we compiled...
Working With Outside Partners to Help With Your Association’s Programs
It wasn’t that long ago that I sat on the association side of things and this meant that I really understood the uneasy feeling of letting an outside group come in and help us with our programs, strategic planning, memberships, or sponsorships....
The Time to Change Is Now
I have news for you: nothing will be the same when we emerge on the other side of the Covid19 pandemic. That sponsorship program that you knew needed adjustment prior to the disruption will need to be updated now. Specifically, if the program was...
Keeping up with Alexa
One of the most amusing parts of my job as Chief Analyst for The Moery Company is to see how my research life crosses into my real life on social media and online advertising. My Google newsfeed is has pegged me with liquor company news after...
Which came first, your desire to be an entrepreneur or you saw the need for this type of business? – Ask JP #009
https://youtu.be/cPctoND_Cqk Transcript: Hi, we've got an Ask JP question, here it is: which came first, your desire to be an entrepreneur or you saw the need for this type of business? Wow, great question! Neither. Neither, here's what...
What is the difference between consulting associations and businesses? – Ask JP #007
https://youtu.be/_SYOLwTIo5o Transcript: Hi there, welcome to Ask JP! Today's question (I always appreciate these): what do you think makes consulting for associations different than consulting for business? Ah, great question. First of all: rhythm...
Is it more difficult to keep a client or gain a new one? – Ask JP #006
https://youtu.be/OkI_oPD3pzc Transcript: Hello, it's time for Ask JP! I love getting your questions. Here’s today’s question, “Which is more difficult: keeping a client or getting a new one?” Ah, great question, and I’ve got some real strong...
How Should Associations Prepare for Change? – Ask JP #005
https://youtu.be/PddepG34dX4 Transcript: Hey, we got a question today! Ask JP. Thank you for the question. "What's going to change in the association world in the next five years and how can associations prepare for it?" This could be a long video...
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