Association management’s strategic planning is very different than that of traditional corporation. A business may be directed by a CEO, or a board, that often has a singular driving force behind its goal: profit. However, the world of associations...
https://youtu.be/uBQ7flReQKw Transcript: Hi folks, it's Ask JP time. I'm JP. Here's the question, "What has been the biggest change when working with associations from when you started ten years ago to now or change in the association industry?"...
https://youtu.be/91xGtMKNsCw
Here are seven sales presentation mistakes JP has made over the years, how he overcame them, and actionable tips on how you can avoid making them yourself. Mistake #1: Not being prepared. I didn’t know the prospect or the...
What better place to recruit new members than during a live association event – right? I believe it’s one of the most obvious strategies for membership growth - but most associations don’t take full advantage of the opportunity. We’ve had some...
Over the last few months, I've been participating in meetings with clients and their staff plotting out plans for the future. And I’ve got to be honest with you – I really believe association members have a real good idea about what they want....
Here are three ideas on how to deal with “free riders” – the prospects who stay just close enough to the association to participate but never pull the trigger on joining. We’re paralyzed with our response. They often tell us how much they “like”...
I’ve been really impressed by some of the changes that associations are adopting for their sponsors – in terms of better inventory. And I’m beginning to see more genuine interest in helping sponsors achieve their goals. That's great. So, here are...
The last few weeks our sales team has been discussing new ways of reaching prospects other than phone calls and email. Video and texting emerged as the two best options. While texting is easy, filming yourself during a sales pitch can be awkward. I...
803 W Broad St, Ste 730, Falls Church, VA 22046
info@bigredm.com
(571) 814-3443