https://youtu.be/9m3qintJBUY Transcript: Ask JP question today is, "Do you find that the Washington DC area is entrepreneur friendly?" Yes, I do. In fact, I think it's so entrepreneur friendly that there are a lot of fake entrepreneurs out there....
Here’s what I see working in the association field right now: associations are beginning to focus and implement improvements on their value proposition and modernizing their membership categories. They are allowing new entrants to come into the...
https://youtu.be/muTru1Y8TmQ Transcript: Hi, it's JP for Ask JP! Our question: if someone was going to start their own business as an entrepreneur, what do you think is the first most important thing to do? Hey, this is easy because I've...
Associations come in different sizes, from small shops of less than 20 employees to organizations that employ hundreds. Here at The Moery Company we have learned a lot over the past ten years of what it means to run a successful business with a...
Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight. It’s difficult to keep up with the changes and simultaneously keep from...
Associations need to tell their members' story. I realize that takes additional effort, however, you've got to capture that content. When it comes to communication associations focus on their value proposition and on their own success stories...
Associations are thinking about competition more than ever before and, more specifically, about competing in a digital world. I’ve got news for you: the internet is not going away and it’s your biggest competitor. Competing for attention, time and...
It is important to dedicate time to clean up your data, particularly when it comes time for member recruitment. Look at your list of prospects and ask yourself: 1) Do I know where they came from? 2) Do I know what role that prospect plays in the...
Associations need to do a better job of celebrating policy wins with their members. Many advocacy agendas take months, if not years, to finalize and memberships are won and lost based on the outcome of more critical issues. The perfect time to say...
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