I don't know about you but there are a few phrases and words that I'm tired of hearing: uncertain, unprecedented, and new normal to name a few. These are phrases and words that I want to eliminate because I don’t want them to frame my...
During this unique time of limits there is something that it is readily available: good customer service! During this global pandemic, the focus has often been on what is not possible, what is not available, and what needs to be...
As budgets are becoming tighter and discretionary spending falls under substantial scrutiny, companies are no longer joining associations based on a sense of corporate responsibility. Associations must provide a value proposition that...
https://youtu.be/gzz2iuxpqtQ Today’s report from the field is about leadership. I think it's at a premium right now. Here are three things that I find absolutely critical right now. Let me caveat it by saying that I don't do it very well. I...
One of my favorite things about being a Salesforce Administrator for a small company is the ability to implement standards around how to best utilize Salesforce. As a team, we have learned to store the most accurate and detailed information to...
Over the past three months we saw disruptions of our daily routines leading to a disruption in consumption of content. People are “Zoomed” out. Add in the news cycle and there’s more digital fatigue than ever before. Organizations that continue to...
https://youtu.be/njyJzfHuoLM Many of you are doing new things, implementing and rolling out new events and programs. One of the things I noticed as I’ve been observing the association space evolve are all of the new skill sets that we’re...
We’ve adjusted, adapted, and pivoted. Now it’s time to recover, relaunch, and rebound. Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Communications First, some observations on what we’re...
I've got a very direct message for you today: it's time to get tough. Things aren't coming back like they were. This is a test. What grade will your association get? This is a great opportunity for us as well, here's what I mean: This is...
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