Events Archives - The Moery Company
The Trade Show Isn’t Dead; It’s Just Different

The Trade Show Isn’t Dead; It’s Just Different

At my previous association, tradeshows were a big deal. It was the place and time to find new business opportunities, build face-to-face connections, and learn about the latest trends in the industry. How are associations meeting those goals when the trade show is...
The Pros and Cons of Virtual Events

The Pros and Cons of Virtual Events

There are several themes that are revealing themselves as association pivot their in-person events to virtual platforms, some good and others that call for our attention to improve. Here are some of the pros and cons of virtual events that we have seen thus far....
How to Build a Virtual Sponsorship Program

How to Build a Virtual Sponsorship Program

  We receive multiple requests every day asking for help building a virtual event sponsorship program so I’m going to walk you through the process. First, a little context. My friend Dean West at the Association Laboratory conducted a COVID Impact Study for...
The Next Big Sponsorship Deliverable

The Next Big Sponsorship Deliverable

  It seems like a lifetime ago that meetings were live and in-person and sponsorship opportunities were also in-person. The deliverables were heavy on networking and access to prospects – we were almost guaranteeing our sponsors that they could meet who they...