by Patty Leeman, MBA, CAE | Mar 23, 2020 | Business Development, Communications, Marketing
One of the most amusing parts of my job as Chief Analyst for The Moery Company is to see how my research life crosses into my real life on social media and online advertising. My Google newsfeed is has pegged me with liquor company news after working with the...
by Kseniya Martin | Jan 15, 2020 | Association Business Strategy, Business Practices, Communications, Consulting, Marketing, Social Media
Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight. It’s difficult to keep up with the changes and simultaneously keep from drowning in the...
by JP Moery | Jan 13, 2020 | Business Practices, Communications, Marketing
Associations need to tell their members’ story. I realize that takes additional effort, however, you’ve got to capture that content. When it comes to communication associations focus on their value proposition and on their own success stories though rarely...
by JP Moery | Jan 7, 2020 | Business Practices, Communications, Marketing
Associations are thinking about competition more than ever before and, more specifically, about competing in a digital world. I’ve got news for you: the internet is not going away and it’s your biggest competitor. Competing for attention, time and dollars, is one of...
by Kseniya Martin | Dec 10, 2019 | Advocacy, Association Business Strategy, Business Development, Business Practices, Consulting, Marketing, Small Business
There were common themes weaved through the most popular blog posts that resonated with you this year. You’re thinking more and more about your association as a business and less as a non-profit of years past. You’re looking at restructuring your...
by Kseniya Martin | Nov 13, 2019 | Marketing, Social Media, Webinar
Join us on Thursday, December 5th @ 2:30pm ET for a free webinar where we will cover how to embrace digital marketing to grow your association. Associations need to embrace digital marketing or get left behind. However, embracing digital marketing does not have to be...
