by Kseniya Martin | Jan 13, 2021 | Association Business Strategy, Communications, Marketing
Welcome to Marketing Insights. Today I’m going to cover podcasts. Podcasting has become a popular avenue of obtaining information. According to Statista, in 2019 an estimated 88 million people listened to podcasts in the U.S. alone. Podcasting is attractive to...
by Kseniya Martin | Jan 11, 2021 | Communications, Marketing
Hi everybody! I’m Emma, the newest member of The Moery Company and a senior at the University of Kansas. Through my classes I have learned how to research and convert facts into insights and strategies. I got to pair my knowledge from class with a job on the...
by JP Moery | Dec 24, 2020 | Business Development, Business Practices, Marketing
Welcome to observations from the field. Today we are going to cover the three D’s that are essential for 2021. Digital The first D is digital. This is all about what is happening right now and digital programs and events that are being delivered. It’s important...
by Patty Leeman, MBA, CAE | Mar 23, 2020 | Business Development, Communications, Marketing
One of the most amusing parts of my job as Chief Analyst for The Moery Company is to see how my research life crosses into my real life on social media and online advertising. My Google newsfeed is has pegged me with liquor company news after working with the...
by Kseniya Martin | Jan 15, 2020 | Association Business Strategy, Business Practices, Communications, Consulting, Marketing, Social Media
Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight. It’s difficult to keep up with the changes and simultaneously keep from drowning in the...
by JP Moery | Jan 13, 2020 | Business Practices, Communications, Marketing
Associations need to tell their members’ story. I realize that takes additional effort, however, you’ve got to capture that content. When it comes to communication associations focus on their value proposition and on their own success stories though rarely...
