by Mike Thomas | Jun 17, 2019 | Business Development, Marketing, Sales
If you have ever worked in sales, you know one of the biggest frustrations of the job is never getting a reply. You call first thing in the morning, you email after dinner time, you leave a voicemail followed immediately by an email and no response. After a dozen...
by JP Moery | Jun 12, 2019 | Association Business Strategy, Exhibit Sales, Marketing, Sales, Sponsorships
Getting the Conversation Started You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their...
by JP Moery | Jun 3, 2019 | Marketing, Membership Development
Currently, many organizations are embracing technology by attempting to implement an association management system (AMS) and new marketing platforms – and feeling the pressure to do so. Unfortunately, I’ve worked with several associations who’ve said,...
by Kerry Doyle | May 28, 2019 | Marketing, Membership Development
Here at The Moery Company, we send communications to thousands of prospects every month. To make our communications count, understanding the audience is critical. A considerable part of our communication success is the detail we collect to segment our lists. Based on...
by Karen Snyder | Apr 22, 2019 | Business Development, Business Practices, Marketing
My friend and colleague, Marty Baum of Edgewood Consulting Group (www.edgewoodcg.com), a firm that specializes in working with major consumer packaged goods manufacturers and their retail customers, wrote to agree with me about the importance of knowing your call to...
by Kerry Doyle | Apr 15, 2019 | Association Business Strategy, Marketing, Sales
When it comes to the daily grind, everyone can relate to an overcrowded inbox and how easily an important email gets pushed to the bottom. When it comes to being seen and opened, I follow a set of best practices when I am brainstorming email subject lines. Here are my...
