by JP Moery | Aug 1, 2021 | Advocacy, Association Business Strategy, Business Development, Communications, Marketing
Hello, everybody, it’s JP Moery with an observation from the field. Right now, my colleague Joe Bates and I are out in the field doing a lot of membership reviews, and here’s an observation I want you to look at. How are you segmenting your audiences...
by JP Moery | Jul 12, 2021 | Advocacy, Association Business Strategy, Business Practices, Communications, Marketing, Social Media
Hello, it’s another edition of Ask JP, the question today was, how often should I communicate with our members and our industry? As an association, here’s my perspective. All the time, every day, 24/7/365. Â I don’t believe you can communicate too...
by JP Moery | Feb 5, 2021 | Advocacy, Association Business Strategy, Marketing
Hello everybody, welcome to another Ask JP. The question – how do I decide what platforms to use in terms of social media and broadcast with a small Association? This question came from a call with seventy regional, local and state executives for a National...
by JP Moery | Feb 2, 2021 | Association Business Strategy, Business Development, Marketing
Hello, welcome to Marketing Insights. Today I’m going to cover the importance of marketing right now. The pandemic has led us to adapt from in-person events to digital and hybrid events. Additionally, many employees are working from home. So, what does this mean for...
by Kseniya Martin | Jan 13, 2021 | Association Business Strategy, Communications, Marketing
Welcome to Marketing Insights. Today I’m going to cover podcasts. Podcasting has become a popular avenue of obtaining information. According to Statista, in 2019 an estimated 88 million people listened to podcasts in the U.S. alone. Podcasting is attractive to...
by Kseniya Martin | Jan 11, 2021 | Communications, Marketing
Hi everybody! I’m Emma, the newest member of The Moery Company and a senior at the University of Kansas. Through my classes I have learned how to research and convert facts into insights and strategies. I got to pair my knowledge from class with a job on the...
