by JP Moery | Sep 11, 2018 | Business Development, Marketing, Membership Development
This summer, I had the pleasure to speak with a great organization representing a dynamic industry. We discussed using collateral materials for membership, and I made the off-hand comment (which I do at times) that these were a waste of time. Allow me to backtrack and...
by JP Moery | Sep 5, 2018 | Business Development, Marketing, Sales, Social Media
There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. First, we’ve...
by JP Moery | Jul 26, 2018 | Business Development, Marketing, Membership Development
I had the recent opportunity to work with a great association to implement a member survey on the perception of the organization’s value prop. The first thing we learned was the “Baby Boomer” demographic, which represented the most significant part of the membership...
by JP Moery | May 15, 2018 | Business Development, Marketing, Sponsorships
Since announcing our IndyCar sponsorship two weeks ago, we’ve been getting unprecedented activity on social, and record hits on our website over the news. If you haven’t heard, we’re sponsoring Dale Coyne Racing with Vasser-Sullivan as an official partner of the No....
by JP Moery | Apr 13, 2018 | Business Development, Communications, Marketing
It’s no secret I’m a HUGE fan of the podcast. I’ve been hosting my own – the Association Playbook for more than 2 years now and recently launched a service for organizations to launch their own. I listen to various podcasts daily – in the car, at home, at the gym,...
by Kerry Doyle | Mar 12, 2018 | Business Development, Marketing, Sales
Data is key to developing winning sales strategies. Tracking and evaluating trends can guide your next move, taking the guessing game out of the equation. The less guessing – leads to better prospects, more opportunities, and closed sales. First and foremost, we use...
