by Bethany Murphy | Dec 9, 2018 | Business Development, Communications, Marketing, Sales
I’m sure everyone reading this can agree it’s easy to spill content uncontrollably when sending emails to prospects. It’s much easier to throw as much information as you know into emails than taking the time to do research on the company and tailor messaging to their...
by Kerry Doyle | Nov 18, 2018 | Business Development, Business Practices, Marketing, Sales
Are your best practices really “the best?” I often think about this when it comes to email messaging and how it supports the goal of making the sale. Whatever your position within an organization may be, we all develop a standard business process. And if you haven’t...
by JP Moery | Oct 9, 2018 | Business Development, Business Practices, Communications, Marketing, Social Media
Podcasting is the #1 way to connect with your members – to drive thought leadership, enhance engagement and reinforce the association’s value proposition. I have experienced the value first hand. The Moery Company’s Association Playbook podcast has more than 12,000...
by Kerry Doyle | Sep 19, 2018 | Business Development, Marketing, Sales
Data is key to developing winning sales strategies. Tracking and evaluating trends can guide your next move, taking the guessing game out of the equation. The less guessing – leads to better prospects, more opportunities, and closed sales. First and foremost, we use...
by JP Moery | Sep 11, 2018 | Business Development, Marketing, Membership Development
This summer, I had the pleasure to speak with a great organization representing a dynamic industry. We discussed using collateral materials for membership, and I made the off-hand comment (which I do at times) that these were a waste of time. Allow me to backtrack and...
by JP Moery | Sep 5, 2018 | Business Development, Marketing, Sales, Social Media
There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. First, we’ve...
