by JP Moery | Jun 3, 2019 | Marketing, Membership Development
Currently, many organizations are embracing technology by attempting to implement an association management system (AMS) and new marketing platforms – and feeling the pressure to do so. Unfortunately, I’ve worked with several associations who’ve said,...
by JP Moery | May 28, 2019 | Association Business Strategy, Membership Development
We’ve been in discussions with a good many organizations and one of the reoccurring questions we hear is, “We’re restructuring our membership model – what benefits need to be added?” A few recommendations: Begin by taking a hard look at member activity within...
by Kerry Doyle | May 28, 2019 | Marketing, Membership Development
Here at The Moery Company, we send communications to thousands of prospects every month. To make our communications count, understanding the audience is critical. A considerable part of our communication success is the detail we collect to segment our lists. Based on...
by JP Moery | May 20, 2019 | Association Business Strategy, Business Development, Business Practices, Membership Development
Currently, we see mergers and acquisitions on the rise in the industry. Companies are buying each other and, often large companies buy each other as well. What happens at the association? Because organizations have a membership cap at a certain level, money is being...
by JP Moery | May 14, 2019 | Association Business Strategy, Business Development, Business Practices, Membership Development
Can the person in charge of member recruitment tell you how much it costs to join your association? I had an experience with a group recently, where the answer was “No.” Primarily because there is more than one answer based on your dues structure . And, not knowing...
by JP Moery | May 13, 2019 | Association Business Strategy, Business Development, Membership Development
First of all, don’t leave member acquisition decisions to your board or the membership committee. Trust me. Here’s what can happen… Several years ago, I was working with an association when a new board chairman took over and declared his goal for...
