by JP Moery | Sep 19, 2017 | Business Development, Membership Development
Data is key to developing winning strategies around engagement and retention. Data from your CRM and other sources can be utilized in myriad ways. There’s no reason to gather everyone in the conference room and start writing down ideas on a white board without...
by JP Moery | Aug 28, 2017 | Business Development, Marketing, Membership Development
Now, today is one of the most exciting times in the association industry. And here’s why: I’m see organizations rising to the top by rethinking their membership models, membership categories, new programs and services – offering new value for traditional members and...
by JP Moery | Jul 25, 2017 | Membership Development
We have all been in well-intentioned meetings or conference calls where our existing members volunteer to contact prospects. Incentives to reinvigorate a member-get-a-member campaign: I-phone or free registration? There is no doubt a good word from a colleague goes a...
by JP Moery | Jul 17, 2017 | Membership Development, Webinar
Strong membership engagement efforts are key as associations have indicated it’s more expensive to recruit new members than to retain their current ones. The bottom line? Effective membership engagement is essential for success. For winning strategies and more, join...
by JP Moery | Jun 25, 2017 | Business Development, Membership Development
As an association consultant, one of the tactics I use to keep a pulse on the nonprofit industry is to follow job openings. Most recently, membership positions – and, I’ve found their descriptions troubling. Membership Manager, Membership Director, Membership...
by JP Moery | Jun 19, 2017 | Business Development, Business Practices, Membership Development
Today, the most progressive and growing organizations fully embrace the associate member as part of their organization – recognizing the revenue opportunities beyond their dues; while others reluctantly absorb them into the fold. In fact, some decades ago...
