by Elizabeth Johnson | May 17, 2018 | Business Development, Membership Development, Sales
Full disclosure: I am not a farm girl. I grew up in the suburbs of Washington, DC. But I have seen clips of animals (or people), trying to catch a chicken in the yard. The pursuer chases after one specific chicken, until, a second chicken comes near them, then they...
by Peter Kaminskas | Apr 30, 2018 | Business Development, Membership Development
In part one of this blog series, I made the case on why associations should consider launching member councils. The formation of these groups is a great strategy to drive relevance, visibility and, yes – growth. But, how can you make your council launch...
by Peter Kaminskas | Apr 27, 2018 | Business Practices, Membership Development
A common theme most associations wrestle with is the question of how increased engagement can lead to renewal and acquisition growth. While there are many avenues to pursue on this topic, the concept of launching new membership councils is yet another strategy to...
by JP Moery | Apr 11, 2018 | Membership Development, Moery Company Announcements, Sales, Sponsorships
The Moery Company is pleased to announce the promotion of Bethany Murphy to Senior Business Development Director. A member of The Moery Team since early 2014, Bethany will lead innovative association membership and sponsorship initiatives for Moery client partners in...
by Bethany Murphy | Apr 10, 2018 | Business Development, Membership Development, Sales, Sponsorships
Creating a true “sense of urgency” can be one of the biggest challenges you face in the sales process. If a prospect doesn’t see the ticking time bomb early on, your chance of closing that sale quickly decreases. The better you can successfully nuance your...
by Patty Leeman, MBA, CAE | Feb 27, 2018 | Association Business Strategy, Business Practices, Membership Development
I keep reading about associations considering lowering their dues or even, *gasp* considering “freemium” memberships. This seems to be a race to the bottom and an admission that associations are simply offering a commodity. One reason we focus on data mining rather...
