by JP Moery | Jul 17, 2017 | Membership Development, Webinar
Strong membership engagement efforts are key as associations have indicated it’s more expensive to recruit new members than to retain their current ones. The bottom line? Effective membership engagement is essential for success. For winning strategies and more, join...
by JP Moery | Jun 25, 2017 | Business Development, Membership Development
As an association consultant, one of the tactics I use to keep a pulse on the nonprofit industry is to follow job openings. Most recently, membership positions – and, I’ve found their descriptions troubling. Membership Manager, Membership Director, Membership...
by JP Moery | Jun 19, 2017 | Business Development, Business Practices, Membership Development
Today, the most progressive and growing organizations fully embrace the associate member as part of their organization – recognizing the revenue opportunities beyond their dues; while others reluctantly absorb them into the fold. In fact, some decades ago...
by JP Moery | May 24, 2017 | Business Development, Business Practices, Membership Development
Recently, I’ve been hearing some discussions centered on membership discounting strategies. Overall, I think it’s something to think more than twice about. And, here’s why: #1 We work hard at our organizations to build up the membership value proposition. So, when we...
by JP Moery | May 22, 2017 | Advocacy, Business Development, Marketing, Membership Development
How do you sell government relations as one of the most valuable aspects of association membership? We’ve been successful in selling for associations with great government relations and advocacy programs. We believe GR is the unique differentiator for associations in...
by JP Moery | May 22, 2017 | Membership Development, Sales
A daunting CHALLENGE in sales is identifying who the decision maker is, (and isn’t)! Today, the decision-making process continues to evolve within an environment of “flatter” organizations. To further complicate your effort, it’s not unusual to have a more...
