by JP Moery | Dec 15, 2020 | Membership Development
The question for Ask JP today is, “How do we create a renewal process for membership in 2021?” Organizations are going to be evaluating their membership status with you and they’re going to be evaluating every association that they are a member of....
by Elizabeth Johnson | Nov 27, 2020 | Membership Development
Over the years, I have discounted memberships depending upon the association and their flexibility as I sold on their behalf. Typically, the discount is provided as an incentive for a new member who is unfamiliar with the association. In the last year, because of...
by JP Moery | Nov 24, 2020 | Membership Development
Question today is, “How do we sell membership in this environment?” Had this question come up during a great panel discussion that I was on yesterday so I will share some of the thoughts of my association colleagues and myself. Many of the associations...
by JP Moery | Nov 10, 2020 | Membership Development
The question today is, “What did you learn from the election and how do those lessons apply to associations?” That’s a loaded question, however, I’m not going to say anything controversial. Here’s what I’ve observed that I think association leaders...
by JP Moery | Nov 3, 2020 | Membership Development
This week’s question is, “How do we attract new members to our association?” You may have already attracted them; you just haven’t sold them yet. Let me give you an example. You’ve probably hosted a slew of webinars, virtual events, and various other...
by JP Moery | Oct 30, 2020 | Membership Development
My goal is never to make things more difficult for you or to give you busy work, however, there is one thing that I’m starting to see right now as we approach membership renewal season and as we approach the end of 2020. Associations are taking a deeper look at...
