by JP Moery | Jan 15, 2019 | Association Business Strategy, Business Development, Chapter Relations, Membership Development
One of the significant trends developing in 2019 is the increased interest by national organizations in strengthening their chapter operations. I’m not saying there haven’t been previous efforts by national groups, but greater attention is being placed on state and...
by JP Moery | Jan 9, 2019 | Association Business Strategy, Business Development, Communications, Engagement, Membership Development
More than 110,000 million Americans listen to podcasts and among these are your members, so what are you waiting for? Podcasting is the #1 way to connect with them – drive thought leadership, enhance engagement, and reinforce the association’s value proposition. I...
by JP Moery | Jan 1, 2019 | Membership Development, Sales, Sponsorships, Webinar
The Big Red “M” is tackling a new sales tactic this year in both the membership and sponsorship areas – with a special focus on key accounts. These larger companies are complex, so landing the “Big Fish” requires a more strategic and long-term approach. In his first...
by JP Moery | Dec 9, 2018 | Association Business Strategy, Business Development, Business Practices, Membership Development, Sales
We had a great discussion today during a morning pep rally about how we engage with “gatekeepers” in the sales process. To be clear, there are two types of gatekeepers: those who call you to get information about your association membership program. And, those who...
by JP Moery | Nov 25, 2018 | Association Business Strategy, Consulting, Membership Development, Sales
I feel the need to debunk a big myth about outsourcing. Something I hear regularly is, “We don’t want to outsource membership sales because this is such a close-knit family industry.” Well, let’s break this down a bit, and I’ll share my perspective....
by JP Moery | Nov 19, 2018 | Business Development, Business Practices, Membership Development
Data is key to developing winning strategies around engagement and retention. Data from your CRM and other sources can be utilized in myriad ways. There’s no reason to gather everyone in the conference room and start writing down ideas on a white board without data...
