by JP Moery | Dec 9, 2018 | Association Business Strategy, Business Development, Business Practices, Membership Development, Sales
We had a great discussion today during a morning pep rally about how we engage with “gatekeepers” in the sales process. To be clear, there are two types of gatekeepers: those who call you to get information about your association membership program. And, those who...
by JP Moery | Nov 25, 2018 | Association Business Strategy, Consulting, Membership Development, Sales
I feel the need to debunk a big myth about outsourcing. Something I hear regularly is, “We don’t want to outsource membership sales because this is such a close-knit family industry.” Well, let’s break this down a bit, and I’ll share my perspective....
by JP Moery | Nov 19, 2018 | Business Development, Business Practices, Membership Development
Data is key to developing winning strategies around engagement and retention. Data from your CRM and other sources can be utilized in myriad ways. There’s no reason to gather everyone in the conference room and start writing down ideas on a white board without data...
by JP Moery | Nov 11, 2018 | Association Business Strategy, Business Development, Business Practices, Membership Development, Sales
The Moery team gets together every Monday, Wednesday, and Friday morning for a “pep rally” during which we share updates about business, sales, and our communications efforts. A big topic that came up today is an excellent tip for anyone who’s involved in membership...
by JP Moery | Oct 15, 2018 | Association Business Strategy, Business Development, Membership Development, Sales
Successful association leaders will tell you that you can’t take your members’ interests for granted. What worked before to get members to enroll is changing. One major shift lies in the ways people decide to join – people want information and input from colleagues to...
by JP Moery | Oct 2, 2018 | Association Business Strategy, Business Practices, Engagement, Membership Development
The onboarding of new members is the hottest discussion with association membership pros. Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips to develop a...
