Site Visits for Sales Success
About a month ago, our sales team discussed the potential benefit of making site visits to some of our client’s members to get a better perspective on their daily work. As a result, I will be visiting a company nearby to learn about what exactly goes on inside their...
Where Should Associations Put Their Money?
Currently, many organizations are embracing technology by attempting to implement an association management system (AMS) and new marketing platforms – and feeling the pressure to do so. Unfortunately, I’ve worked with several associations who’ve said,...
Restructuring Your Membership Business Model? How to Get it Right.
We’ve been in discussions with a good many organizations and one of the reoccurring questions we hear is, “We’re restructuring our membership model – what benefits need to be added?” A few recommendations: Begin by taking a hard look at member activity within...
Don’t Know Who You’re Talking to You? Ask.
Here at The Moery Company, we send communications to thousands of prospects every month. To make our communications count, understanding the audience is critical. A considerable part of our communication success is the detail we collect to segment our lists. Based on...
