by Jackie Bessette | Apr 18, 2019 | Association Business Strategy, Business Development, Membership Development
Growing up the daughter of an association professional, I learned at a young age the world of not-for-profit management and maybe even more impressive, what all the letters on the side of the buildings in Old Town Alexandria were for. Truly this meant that when it...
by Elizabeth Johnson | Apr 2, 2019 | Advocacy, Association Business Strategy, Membership Development
It’s no surprise that for most trade associations, government affairs play a key role in membership recruitment. Typically, associations and membership salespeople view it as a bolded area on their membership recruitment paraphernalia, alongside “Education” and...
by JP Moery | Apr 1, 2019 | Association Business Strategy, Business Development, Membership Development
How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. The opportunity for associations to adopt...
by Diane Moery | Mar 22, 2019 | Association Business Strategy, Business Development, Business Practices, Membership Development, Sales
JP Moery has recently been speaking about his Key Accounts Program, which focuses on the “Big Fish” – those big membership prospects your organization has been trying to recruit but can’t seem to bring across the finish line. His Key Accounts Matrix is a document...
by JP Moery | Mar 20, 2019 | Association Business Strategy, Business Development, Business Practices, Membership Development, Sales
In the last few months, I’ve had the opportunity to present before groups about trends in membership recruitment. Particularly with state associations and different trade organizations looking to expand their membership. Often the challenge is they don’t have...
by JP Moery | Mar 11, 2019 | Association Business Strategy, Business Development, Business Practices, Membership Development, Sales
Associations are getting serious about business development right now. I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening. Today there is a real need for biz dev talent, and people are having trouble...
