I keep reading about associations considering lowering their dues or even, *gasp* considering “freemium” memberships. This seems to be a race to the bottom and an admission that associations are simply offering a commodity. One reason we focus on...
There are two types of sales clients I have the pleasure of working with at The Moery Company: sponsorship and membership. When I first came on board, I didn’t think there was much of a difference between the two, but over the last 18 months, I’ve...
Membership Manager, Membership Director, Membership Associate – whatever the title may be, these folks have so many responsibilities under his or her umbrella, I’m not sure there is the time or focus allowed for effective acquisition growth to...
Today, the most progressive and growing organizations fully embrace the associate member as part of their organization – recognizing the revenue opportunities beyond their dues; while others reluctantly absorb them into the fold. In fact, some...
Chapter relations – such a common and frustrating issue within associations at the national level. I’ve heard the debates over and over again. Organizations want to know what they should be doing with their state chapters and local affiliates and...
Recently, I was inspired by a quote I saw posted on LinkedIn that really struck me: “It’s Not the Products You Sell, It’s the Problems You Solve.” And, I thought about this perspective for our clients and for associations selling membership in...
Ah, the sales ‘go round’… I’ve attended meetings for years now where we sit around the table with association people who are NOT in sales or the business development area. They start ticking off all the prospective member companies we should...
My friends at Marketing General Inc publish its Membership Marketing Benchmark Study every year. And, I really recommend you download it if you work in the membership marketing space. The report reveals the most effective recruitment methods as...
Motivation to succeed in sales has been touted through a variety of means – there are a slew of self-help books, training programs, and business development philosophies geared at motivating the sales team losing steam. However, I’ve hired a lot of...
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