Government relations is the often-cited reason to join an association. So, how do you make the advocacy program compelling and urgent for a prospect to jump into the fray with your association. Businesses have specific problems and your...
What better place to recruit new members than during a live association event – right? I believe it’s one of the most obvious strategies for membership growth - but most associations don’t take full advantage of the opportunity. We’ve had some...
Today there is a fantastic membership recruitment opportunity for associations who are focused on their state advocacy efforts – and, things are moving fast. Corporations are intensely interested in what's happening at the state level – whether...
Here are three ideas on how to deal with “free riders” – the prospects who stay just close enough to the association to participate but never pull the trigger on joining. We’re paralyzed with our response. They often tell us how much they “like”...
I’m pretty pumped about a new engagement tactic that’s working for me with our prospects. Recently, I was reviewing a client’s sponsorship program and noticed several areas of improvement. This prompted me to look over a prospect’s sponsorship...
So, how do you sell government relations as one of the most valuable aspects of association membership? We’ve been successful in selling for associations with great government relations and advocacy programs. We believe GR is the unique...
“Time” is an objection I hear a lot more often whether it’s a “lack of time to participate in something” or “it’s just not being the right time.” However, this most likely is not a true objection and is just another way to push you off. When you...
About a month ago, our sales team discussed the potential benefit of making site visits to some of our client’s members to get a better perspective on their daily work. As a result, I will be visiting a company nearby to learn about what exactly...
Currently, many organizations are embracing technology by attempting to implement an association management system (AMS) and new marketing platforms – and feeling the pressure to do so. Unfortunately, I've worked with several associations who’ve...
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