We’ve been in discussions with a good many organizations and one of the reoccurring questions we hear is, “We're restructuring our membership model – what benefits need to be added?” A few recommendations: Begin by taking a hard look at member...
Here at The Moery Company, we send communications to thousands of prospects every month. To make our communications count, understanding the audience is critical. A considerable part of our communication success is the detail we collect to segment...
Currently, we see mergers and acquisitions on the rise in the industry. Companies are buying each other and, often large companies buy each other as well. What happens at the association? Because organizations have a membership cap at a certain...
Can the person in charge of member recruitment tell you how much it costs to join your association? I had an experience with a group recently, where the answer was no; primarily, because there is more than one answer based on your dues structure...
First of all, don't leave member acquisition decisions to your board or the membership committee. Trust me. Here's what can happen… Several years ago, I was working with an association when a new board chairman took over and declared his goal for...
There are a few things keeping association leaders up at night and one is declining membership numbers with the retirement of Baby Boomers. This is a reality for most organizations. And, data show in the next decade there will be more Millennials...
I did a speaking engagement recently for a state organization and I received a great question about the value of trial memberships – a situation where you give a company a free membership for 6 months, or so. Here’s what I think about this: it’s...
We know associations want to grow – but all too often I see big barriers to that growth. Our membership applications are overly complicated, and the dues levels are antiquated and difficult for the prospect to figure out. I’ve seen membership...
Growing up the daughter of an association professional, I learned at a young age the world of not-for-profit management and maybe even more impressive, what all the letters on the side of the buildings in Old Town Alexandria were for. Truly this...
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