JP's Predictions: Mergers, CEOs, Membership, and Affinity Programs - Association Hustle Podcast 280 (7m 54s) - The Moery Company

 

Predictions for the rest of 2021 regarding membership, mergers, CEOs, and affinity programs.

 

 

 

 

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Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.

Here’s JP.

End of q1 2021 predictions for the rest of the year:

#1: Mergers and acquisitions in the association space are going to be at an unprecedented level in the next 12 months.

#2: People are going to want to be hired and not launch their own business because of risk. They’ll prefer to get hired by a bigger association service provider or an association for more consistency and security.

#3: I see executives of color and women CEOs going to grow exponentially.

#4: Association outsourcing is going to experience a credible growth.

#5: There’s going to be an intensive time of reorganizing staff.

#6: Associations are going to reorganize their business. New membership categories. Raising the dues levels in some areas, and putting an emphasis on the types of companies that really align around the association mission. The advocacy message is going to be the way the associations are going to monetize and sustain their businesses for the long term.

#7: Renewed emphasis on membership recruitment, retention, and engagement.

#8: Putting more emphasis on personal and professional development in our organizations. Ah, this is really kind of a new one. But I got a hunch This is really going be a new era for affinity programs.

We hope you enjoyed this edition of JP Moery’s Association Hustle Podcast. We’d love to connect with you. Check out our blog at moerycompany.com and subscribe to our weekly newsletter. You can also connect with JP on LinkedIn and Twitter at @JPMoery, as well as The Moery’s Company’s Instagram and Facebook page. To purchase a copy of JP’s book, Association Hustle: Top Strategies for Association Growth, go to JPMoery.com.

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