How can you make your association event the best for your members and sponsors, whether in-person or digital?
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Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
In the association space, we’ve got to take 2020 and the learning from it, and start planning for 2023.
Digital and Hybrid Meetings
As we get into the Fall, more of our clients are going to be in person. Some are working on the hybrid or digital aspect of that meeting. The takeaway is that the digital aspects should be totally unique. Don’t make the in-person meeting look and sound like a digital meeting and don’t make the digital meeting look like an in-person meeting. Keep the digital component to your meetings and engagement in some way of delivering content. If we just go back to the same old meeting and golf tournament, you’re gonna leave behind the younger members that you’ve been trying to reach. Expand into the digital offerings of in-person events: video your sessions, make it available to people not able to attend, and use more social media activation and mentions of sponsors.
Sales and Marketing
Email marketing working quite well. We’ve got more inventory and assets to utilize.
We’ve got to find new ways of participating in this workforce development area. It’s going to be the top issues that associations can and should face for the future.
Thought leadership, thought leadership, thought leadership. We have sponsors that want sponsorship opportunities that include thought leadership. They all want it. Let me add another wrinkle to in person events: we should adjust our inventory because sponsors may not be able to attend meetings due to corporate travel rules. Don’t make the sponsorship totally reliant on their presence.
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