The importance of business development is just one of the many things CEO JP Moery has learned from his association mentors. Discover more on this week’s Association Hustle podcast.
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Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
What I have learned from my association mentors:
#1: The importance of having resources, money in this case, to fulfill the mission of the association. Few leaders are willing to admit it. Business development should be a top priority.
#2: The second thing I learned was that there’s a very clear distinction between customers and members. If you give a lot of people the opportunity to be a part of your organization, with a strong business development core, you have the leverage then to limit access.
#3: The other thing that I learned was the tenacious attention to government relations. If you’re not a real player in that game, then you’re just not going to be as valuable.Think about it. It’s the reason why so many of our organizations are based where they are.
#4: The lack of transparency or communications from the executive leadership team is crippling. Leaders are more powerful when they are constantly communicating with their team members, and have an open door policy.
#5: Another thing I’ve learned from great leaders and mentors, is that they have bias toward action. I call this now a phone first mentality.
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