3 Tactics To Ensure Next Year's Success (4m 58s) - Association Hustle Podcast Episode 307 - The Moery Company

Square Podcast_2021–11-24 Episode 307 - 3 Tactics To Ensure Next Year's Success

 

 

Don’t get caught going into 2022 flat footed.  Here are 3 tactics to lead you to success.

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Hello and welcome to JP Moery’s Association Hustle Podcast. Founder of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.

Here’s JP.

The first quarter is absolutely foundational to a good year.  How do you close out? How do you tee yourself up? I’ve got some ideas.

First, close up your existing pipeline.

    • Deals need to go up, they need to go out, and they need to get off your plate.  I want as few outstanding deals leaking into next year, because they take up time and they take up energy.

Second, I want prospect my ass off through January the first.

    • Prospecting Stages: keep in mind that every sale needs to go through several stages.
        1. Awareness: do they know who you are?
        2. Familiarity: are they familiar with what you do? What are the services and benefits that you provide?
        3. Consideration: are they considering working with you based on their awareness, the familiarity with what you have to offer?
        4. Offer: then they move into the offer? Are they going to look at an offer from this company
        5. Action/Decision: yes or no?

Third, I want to mention planning. 

    • Put together key portions of your 2022 plan.  Scheduled it. Where, when, what the key themes are, etc.  You want to be executing on January 4, not fixing to get ready.

Prospect, plan, and close out the pipeline.  These are the best ways to succeed for next year, which are very much dependent on how you end this year.

I wish you the very best. Thank you for listening. I can’t wait to chat with you again next week on the Association Hustle.

 

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