Implementing membership segmentation can significantly benefit your association. This week, Host JP Moery welcomes to the show CompTIA’s VP of Industry Relations, Pete Kaminskas and Moery Chief Analyst, Patty Leeman. Collectively, they’ve observed membership segmentation play out on a regular basis. They believe the more associations can identify these different personas and develop a narrative around them, the more successful they will at delivering value and growing their organization. Pete and Patty bring their “A” game to this episode – excellent insights and recommendations. Listen in.