This is a can’t-miss-episode of Association Hustle. This week’s show is the final installment of Host JP Moery’s special series on “Why Members Hire Associations,” featuring his good friend, Dan Varroney, CEO of Potomac Core Consulting. JP and Dan discuss why members hire associations that are “relevant,” the market conditions driving this focus, and include the traits and attributes of these high-impact organizations. The episode incudes impressive examples of “Relevant Associations,” and the highly skilled CEOs who lead them. Listen in as the podcasting duo offers cutting-edge insights on this prevalent shift occurring in associations and the Industries they represent.