Association Labs - Episode 43: Discounting Your Membership Dues? Reconsider. - The Moery Company


As associations begin to feel the revenue squeeze, the inclination is to implement a membership discounting program. Host JP Moery has participated in a number of discussions this year centered on this strategy; however, he believes the approach is one leadership should think twice about. He shares his rationale and several recommendations for successful membership development. Check it out!

 

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