Host JP Moery recently sat down for a recording session with his good friend and industry colleague, Heidi Brock, President and CEO of the Aluminum Association. He’s been truly excited in the last few years to witness the transformation of the Aluminum Association, under Heidi’s leadership. Heidi is unique in that she is a former member as well a member of a number of other organizations. As a CEO, this experience has afforded her a keen perspective and crystal-clear understanding of the need for a well-defined business proposition as well as creating an association that delivers concrete value to its members. She also saw a big opportunity in building out a culture of advocacy for the Aluminum industry – and, the effort has proven to be enormously successful. Listen in!