It's Time to Prepare Your Sponsorship Prospectus for 2021 - Association Field Report (October 16, 2020) - The Moery Company


Your sponsorship prospectus may look different next year; now is the right time to put it all together for your supplier community.

If you’ve been thinking about offering a full year partnership, this the year to do it. Here are some things I would include:

  • in-person, virtual, and hybrid events
  • digital media offerings such as podcasts, videos, e-mails/newsletters, social media campaigns
  • digital ad campaigns

Get creative! There may be business objects that your sponsors want to achieve that could utilize all of the above and more. A full year program is a great approach for 2021.

Consider things you haven’t done before. For example, if you did not have a large trade show in the past or allow exhibits booths in the past, try them in a virtual setting. We’re seeing members buying into the space because they can post videos and white papers and it allows them to schedule and host one-on-one meetings. Speaking of one-on-one meetings, offer to facilitate the connections and provide the platform – your partners will be very appreciative.

Have your 2021 sponsorship prospectus ready to go by November. Your partners need to know what your plans are so they can put together their budgets. There are also new entrants into your industry who may be interested in marketing to your members, they need to know what you have to offer.

Finally, launch your new prospectus with a webinar. This is a great way to roll out the new inventory to your current and potential partners. The webinar is a great way to gauge interest. We just rolled a new program out for one of our clients and this strategy works for us over and over again.

Hope this is helpful!

Check out this recent post on year long sponsorships for more ideas!