Welcome to Marketing Insights. Today I’m going to cover podcasts.
Podcasting has become a popular avenue of obtaining information. According to Statista, in 2019 an estimated 88 million people listened to podcasts in the U.S. alone.
Podcasting is attractive to consumers because it enables them to multi-task. In today’s digital world your information is literally in their hands with a tap of a button.
Podcast listeners have been growing by 15% annually (according to Mintel). The Moery Company has experienced this trend firsthand. We’ve seen consistent growth in podcast downloads and streams just this past year.
Advances in car tech such as Bluetooth and the plethora of streaming services has paved the way for podcasts. So, now is the time to launch a podcast for your company because your audience is listening.
If you are ready to start a podcast and need some guidance, reachout to us and we will be in contact shortly: