The association membership business model is under severe stress. Yet, many of our association partners are experiencing consistent growth, regardless of the industry represented. We’ve found corporations no longer join associations to “support the industry.” However, many organizations are caught in the past in how to develop, communicate and sell their value proposition.
The Moery Company analyzes an association’s entire membership operation, including:
- Value proposition analysis compared to other industry groups.
- Membership marketing review from the prospect’s perspective.
- Sales process evaluation for scripting, consistent activity, and prospecting.
- Interviews and surveys of members and prospects about the membership experience, including the awareness and importance of benefits.
If you’re looking for the best and most candid analysis, look no further than The Moery Company.
Membership is our passion. If you ever have a membership sales question, call us directly at (571) 814-3443 or contact us below.