Three Reasons Why Your Organization Should OWN August
While many view August as “lazy” or “in recess,” I believe it is the most opportunistic month of the year. Here is why – and, I’ve seen it play out over and over again. Competitors are at the beach. Great! Hustle your business while others are enjoying a frozen...
Get On the Stick for 2018 Sponsorships
All right, gang. It's time to get moving for 2018 sponsorship sales. Here’s our advice on how to kick it into gear: 1) Begin developing your prospect lists. The time is now to segment your lists of repeats, potentials and new prospects. My team continues to...
Association Member-Referral Strategies Made Simple – Moery Company
We have all been in well-intentioned meetings or conference calls where our existing members volunteer to contact prospects. Incentives to reinvigorate a member-get-a-member campaign: I-phone or free registration? There is no doubt a good word from a colleague goes a...
Are Associations Hustling Enough to Meet Their Mission? – Moery Company
I recently listened to a video blog put out by Gary Vaynerchuk, a serial entrepreneur who extolls the hustle in business. Interestingly, his topic connected directly with an association survey TMC has been conducting on behalf of a client on association work place...
Engaging Members for Improved Retention Rates – Moery Webinar – Moery Company
Strong membership engagement efforts are key as associations have indicated it’s more expensive to recruit new members than to retain their current ones. The bottom line? Effective membership engagement is essential for success. For winning strategies and more, join...
Jordan Weiss Earns Promotion at the Big Red “M” – Moery Company
The Moery Company is pleased to announce the recent promotion of Jordan Weiss to Business Development Manager. A member of the team since early 2016, Jordan will spearhead several new membership initiatives for Moery clients in the coming year. “Jordan has quickly...
Selling the Capitol Hill Fly-In as a Signature Sponsorship Event – Moery Company
The Capitol Hill Fly-In event has proven to be a sales challenge for associations for a very long time and frankly, difficult to sell as part of our client’s sponsorship portfolio. However, I recently had a conversation with a great CEO and friend, Craig Purser, who...
How to be the Very Best Vendor in Your Industry – Moery Company
What makes a great contractor or vendor? I’ve come to believe that mutual expectations with the client are probably glossed over a bit – discussed somewhat during negotiations; and inserted as some verbage within the contract. However, those expectations are critical...
Baron’s Influencer Analytics Program is a Game Changer
The association industry is on the cusp of a new and exciting opportunity. Today’s associations are embracing the communications revolution and the ability to track and research information on social media and other means of communication will prove transformative....
Help Build the Association Industry’s Knowledge Base!
Five minutes is all it takes. The Moery Company needs your help in building the industry's knowledge base. We are seeking your participation in a short survey about association workplace flexibility policies, and job perks. We are working with an association colleague...
