Your Association Business Model Might Need a Closer Look
Recently, I was on my way to Washington, DC, to make a client presentation – feedback based on our review of their entire business model. What I’ve seen in the last 24 months, in particular, is an unprecedented need for the evaluation of dues levels, membership...
Crafting an “Act Now” Renewal Letter
Hey folks, it’s that time of year. Renewing your members is top of mind, and the quality of your renewal letter can impact whether your members “act now,” or the renewal letter and accompanying invoice will be tabled ‘til time allows. I’d like to offer a few pointers...
How Associations Can Leverage Social Media
Here at the Moery Company, we are always looking for an edge in how we can recruit new members and sell more sponsorships for our association partners. The formula we often use is similar to what we use to recruit new association partners. One area we have been...
Launching a Podcast? Why a “Discovery Strategy Session” is Key
Podcasting is one of the fastest growing and effective communications tools today. I’ve been hosting JP Moery’s Association Playbook podcast for more than two years now – and, it’s had a tremendous impact on our business. If you are thinking about launching a podcast...
Oklahoma Congressman Lucas Honors the Big Red “M” for IndyCar Sponsorship
Oklahoma Congressman Frank D. Lucas arranged for the American flag to be flown over the United States Capitol, dedicating it to The Moery Company's sponsorship of a car that will be driven during the Indianapolis 500 over Memorial Day Weekend. He said, "It must be a...
How to Attract New Sponsors to Your Organization
“How can we bring new sponsors into our organization?” We’ve heard this question over and over - particularly when launching new programs with our clients. In fact, I was recently in Chicago with some folks, and we had a great presentation on a sponsorship review, and...
Killer Strategies to Get New Sponsors Through the Door – Moery Webinar
The hottest growth opportunity in the association space is sponsorship sales - but, the prevailing question remains, “How do we get new ones through the door?” Join JP Moery for another in his series of complimentary webinars on Tuesday, June 19th at 2:30 pm. He’ll...
Chasing the Chickens of Membership
Full disclosure: I am not a farm girl. I grew up in the suburbs of Washington, DC. But I have seen clips of animals (or people), trying to catch a chicken in the yard. The pursuer chases after one specific chicken, until, a second chicken comes near them, then they...
3 Reasons Why the Big Red “M” is Sponsoring an IndyCar
Since announcing our IndyCar sponsorship two weeks ago, we’ve been getting unprecedented activity on social, and record hits on our website over the news. If you haven’t heard, we’re sponsoring Dale Coyne Racing with Vasser-Sullivan as an official partner of the No....
The Most Ignored Association Growth Opportunity
Sponsorship sales is the hottest growth opportunity for associations today, and organizations continue to miss the boat. Let me explain why and what your next steps should be to revamp your program. Here’s why: #1 First and foremost, sponsors aren’t being interviewed...
