Segmenting Audiences on Your Website – Association Field Report (August 8, 2021)
https://youtu.be/mSvpYX6JnyI Hello, everybody, it's JP Moery with an observation from the field. Right now, my colleague Joe Bates and I are out in the field doing a lot of membership reviews, and here's an observation I want you to look at. How are you segmenting...
Identify Your Team Members Top Priorities – Association Field Report (July 30, 2021)
https://youtu.be/QTPM4vHe2zk Hello, everybody, it's JP Moery from the field today, I got a quick report for you. In particular, this is for CEOs in the marketplace. We've felt like that we've been moving from crisis to crisis, situation to situation, over the last...
Ask JP #077: What Is Our Value Proposition?
https://youtu.be/W5RYR50YUMg Hi everybody, it's an episode of Ask JP, this is the most common question or frequently asked question that I'm getting right now. What is our value proposition? Here's how I think you should address the question. Make sure that you're...
Does Your Value Proposition Resonate? – Association Field Report (July 23, 2021)
https://youtu.be/fVvYMol4TM8 Hello, my friends, it's JP Moery, observations from the field today. I have been having lots of conversations about organizations and their value proposition. It's one of the hottest topics out there. People want to know if their value...
What Previous Experiences Best Prepared You for Owning and Leading a Business?- Ask JP #076
https://youtu.be/UTGow6jRNus Hello, everybody, it's JP Moery. Welcome to another episode of Ask JP, the question is what previous experiences do you believe best prepared you for owning and leading a business? I will say this, my experience in association work was...
Change Your Mindset About Non Dues Revenue – Association Field Report (July 16, 2021)
https://youtu.be/HgynbkcA4bI Hey folks from the field today, it's JP Moery, at the Moery company. I got an observation for you. I’m preparing to give a speech in California and it's going to be about non dues revenue. What I want to challenge folks in terms of the...
How Often Should You Communicate With Your Members and Industry? – Ask JP #075
https://youtu.be/2GHMD68Nip0 Hello, it's another edition of Ask JP, the question today was, how often should I communicate with our members and our industry? As an association, here's my perspective. All the time, every day, 24/7/365. I don't believe you can...
The Value of Taking Membership Inventory- Association Field Report (July, 9, 2021)
https://youtu.be/T5ZSsalnKMY Hello everybody, it's JP Moery, president of the Moery company, from the field today. I want to give credit to Elizabeth Johnson, our Vice President, and the entire sales team, as we discussed membership today. I wanted to convey a couple...
How Do Associations Keep Their Members Long Term? – Ask JP #074
https://youtu.be/pYl4hI17iio Hello, everybody, welcome to another edition of Ask JP. The question today comes from a member of my family, Katie Jo Moery, how do associations keep their members long-term? We are getting much better, as organizations, in terms of the...
How Association Clients Think- Association Field Report (July 2, 2021)
https://youtu.be/KXCSWipn278 Hello there, it's JP Moery with an observation from the field. I got one today for all my friends that are in the association consulting business or the association service business. Associations are our clients, and I want to tell you...