Are Associations Hustling Enough to Meet Their Mission?
I recently listened to a video blog put out by Gary Vaynerchuk, a serial entrepreneur who extolls the hustle in business. Interestingly, his topic connected directly with an association survey TMC has been conducting on behalf of a client on association work place...
Engaging Members for Improved Retention Rates – Moery Webinar
Strong membership engagement efforts are key as associations have indicated it’s more expensive to recruit new members than to retain their current ones. The bottom line? Effective membership engagement is essential for success. For winning strategies and more, join...
Jordan Weiss Earns Promotion at the Big Red “M”
The Moery Company is pleased to announce the recent promotion of Jordan Weiss to Business Development Manager. A member of the team since early 2016, Jordan will spearhead several new membership initiatives for Moery clients in the coming year. “Jordan has quickly...
Selling the Capitol Hill Fly-In as a Signature Sponsorship Event
The Capitol Hill Fly-In event has proven to be a sales challenge for associations for a very long time and frankly, difficult to sell as part of our client’s sponsorship portfolio. However, I recently had a conversation with a great CEO and friend, Craig Purser, who...
How to be the Very Best Vendor in Your Industry
What makes a great contractor or vendor? I’ve come to believe that mutual expectations with the client are probably glossed over a bit – discussed somewhat during negotiations; and inserted as some verbage within the contract. However, those expectations are critical...
Baron’s Influencer Analytics Program is a Game Changer
The association industry is on the cusp of a new and exciting opportunity. Today’s associations are embracing the communications revolution and the ability to track and research information on social media and other means of communication will prove transformative....
Help Build the Association Industry’s Knowledge Base!
Five minutes is all it takes. The Moery Company needs your help in building the industry's knowledge base. We are seeking your participation in a short survey about association workplace flexibility policies, and job perks. We are working with an association colleague...
Six Steps to Building a Fantastic Team
I launched The Moery Company in 2010, a solo journey. Today, we have a staff of 12 and seeking new staff. As we’ve grown, we’ve collectively worked toward building a fantastic team. Six building blocks have helped get us where we are today. These building blocks help...
Who’s Responsible for the Acquisition of New Members at Your Association?
As an association consultant, one of the tactics I use to keep a pulse on the nonprofit industry is to follow job openings. Most recently, membership positions – and, I’ve found their descriptions troubling. Membership Manager, Membership Director, Membership...
Are Associate Members Your Association’s Biggest Missed Opportunity?
Today, the most progressive and growing organizations fully embrace the associate member as part of their organization – recognizing the revenue opportunities beyond their dues; while others reluctantly absorb them into the fold. In fact, some decades ago...
