What’s Trending in Association Content Delivery and Sales?
There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. The first trend is we've...
8 Hot Tips for Revamping Your Prospectus
Does your prospectus follow the same old format? I’ve seen a few lately and I can tell you from my experience, chances are your prospectus needs a fresh approach. It’s time to shake things up and create something that will catch the prospect’s attention. I have a few...
Selling Government Relations as a Key Member Benefit
So, how do you sell government relations as one of most valuable aspects of association membership? We’ve been successful in selling for associations with great government relations and advocacy programs. We believe GR is the unique differentiator for associations in...
What Success Has Taught Me
Last week, I blogged on my failures in business. But, over the course of my 25-year career, I’ve observed its “bunk” that we learn more from failure – I’ve actually gleaned more from my business success. Here are a few nuggets of advice: #1 To be truly successful, you...
How to Elevate Your Sponsorship Program from Good to EXCELLENT
I’ve been really impressed by some of the changes that associations are adopting for their sponsors – in terms of better inventory. And I’m beginning to see more genuine interest in helping sponsors achieve their goals. That's great. So, here are three activities that...
Stepping Out of Your Comfort Zone
The last few weeks our sales team has been discussing new ways of reaching prospects other than phone calls and email. Video and texting emerged as the two best options. While texting is easy, filming yourself during a sales pitch can be awkward. I found myself...
How is Q3 Going?
We are in the midst of Q3 – how’s it going? Sales at The Moery Company are on the rise. Why – a simple strategy. At the end of the Q2, we took a step back to review our email performance. We send thousands of emails a year and it’s easy to fall into the same sending...
Nine Important Takeaways from Failure
I’ve failed many times in my life. Both personally and in business. These mistakes were painful learning moments, which I want to share as well as the takeaways and a few words of advice. #1. I’ve have failed to communicate with my team in strategy, reasons behind...
Overcoming this Common Sales Objection
“Time” is an objection I hear a lot more often whether it’s a “lack of time to participate in something” or “it’s just not being the right time.” However, this most likely is not a true objection and is just another way to push you off. When you get this objection,...
Three Reasons You Should Own August
While many view August as “lazy” or “in recess,” I believe it is the most opportunistic month of the year. Here is why – and, I’ve seen it play out over and over again. #1 Competitors are at the beach. Great! Hustle your business while others are enjoying a...
