Federal Agencies Urged to Cancel Their Washington Post and New York Times Subscriptions
by Lyndsey Medsker Recent news of federal agencies being urged to cancel their Washington Post and New York Times subscriptions could have a huge impact on the associations that advertise in the special edition publications. What should associations do to brace for...
Seven Sales Presentation Mistakes and Tips to Avoid Them
Here are seven sales presentation mistakes JP has made over the years, how he overcame them, and actionable tips on how you can avoid making them yourself. Mistake #1: Not being prepared. I didn’t know the prospect or the people I was speaking...
Susan Coven joins The Moery Company’s Business Development Team
The Moery Company (TMC) is pleased to announce the newest member of the team, Susan Coven, who will serve in the capacity of Business Development Manager. Her responsibilities will include growing our clients' membership numbers, strengthening relationships with our...
The Moery Company Announces Three New Team Members
The Big Red “M” is thrilled to announce the addition of three new team members to expand service offerings for our clients and enhancing the distribution of our thought leadership content. Lyndsey Medsker is partnering with The Moery Company to offer digital marketing...
Kseniya Martin Joins the Moery Company as Communications and Marketing Consultant
The Moery Company (TMC) is pleased to announce the recent joining of Kseniya Martin as our Marketing and Communications consultant. Martin will be responsible for leading the marketing and communications efforts for the Big Red M with an emphasis on scaling...
Joe Bates Joins the Moery Company Research Team
The Moery Company is pleased to announce the recent joining of Joe Bates to our research team. “The Moery Company’s consulting business has increased more than 50% this year. I welcome Joe Bates to our research team to help us conduct strategic planning exercises,...
Lyndsey Medsker Partners with the Moery Company
The Moery Company (TMC) is pleased to announce the recent partnership with Lyndsey Medsker to offer digital marketing advertising strategy and services to grow membership sales and non-dues revenue for TMC’s association clients. “The Moery Company is putting...
The State of Association Sales
Join us for a free webinar on Tuesday, October 29th @ 2:30pm ET. What does the data behind the Moery Company's record breaking sales operation tell us about what is going on in the association sales marketplace. I’ll be covering some of the most important...
Segment Your Advocacy To Sell Memberships
Government relations is the often-cited reason to join an association. So, how do you make the advocacy program compelling and urgent for a prospect to jump into the fray with your association. Businesses have specific problems and your association must address them...
Tips to Create a 5-Star Sponsorship Program
With sponsorship dollars down and withering vendor enthusiasm for legacy sponsorships (i.e. The coffee break), a different approach to revenue growth is desperately needed. A trend I’ve seen developing (slowly) is presenting prospects and long-time sponsors with a...
