Take Your Social Media Game to a Whole New Level
Throughout the last year, I've made a point to "double down" on social media and content delivery to build awareness about The Moery Company. I have to laugh though… some of the wonderful people who engage with us think we are specialists in the game. Fact is, we are...
Planning to Discount Your Membership Dues? Reconsider.
Recently, I’ve been hearing some discussions centered on membership discounting strategies. Overall, I think it’s something to think more than twice about. And, here’s why: #1 We work hard at our organizations to build up the membership value proposition. So, when we...
Three Tips for Selling Government Relations as a Key Membership Benefit
How do you sell government relations as one of the most valuable aspects of association membership? We’ve been successful in selling for associations with great government relations and advocacy programs. We believe GR is the unique differentiator for associations in...
A Growing Membership Sales Challenge: Identifying the Decision-Making Process
A daunting CHALLENGE in sales is identifying who the decision maker is, (and isn’t)! Today, the decision-making process continues to evolve within an environment of “flatter” organizations. To further complicate your effort, it’s not unusual to have a more...
10 Questions for a Better Sales Pipeline
Often we are more hopeful because of a pleasant conversation with a prospect than assessing the reality of how far along we are, or how likely it is to happen. Improvement can be made by discovering what you really don't know. And, the more you are uncertain of, the...
Sales Today vs “Back in the Day”
President JP Moery brought me on board 4 years ago and today I oversee the sales operations for The Moery Company as well as assist our association clients manage their own sales teams. I’ve known JP for more than a decade now; in fact, I first met him when we both...
Selling Membership Solutions vs Association Products
Recently, I was inspired by a quote I saw posted on LinkedIn that really struck me: “It’s Not the Products You Sell, It’s the Problems You Solve.” And, I thought about this perspective for our clients and for associations selling membership in particular. From what I...
Secrets to Scoring the Big Sponsors
The “big sponsors” seem elusive. But, if you’re driven to score a few for your upcoming event, prepare to tailor your offerings to meet their expectations. Here’s the inside scoop: The big sponsors want one-on-one meetings with your members They want to deliver...
The Prospectus Your Sponsors Want to See
Does your prospectus follow the same old format? I’ve seen a few lately and I can tell you from my experience, chances are your prospectus needs a fresh approach. It’s time to shake things up and create something that will catch the prospect’s attention. I have a few...
The Big Red “M” Celebrates its 7th Anniversary
Thank you. Thank you. Thank you. In just 7 short years, The Moery Company has worked with more than 100 association clients, our staff has grown from one (that was lonely) to a dynamic 12-member team today. The Moery Company helps solve revenue growth problems for our...
