Associations Need to Focus Where They Excel: Their Members
Growing up the daughter of an association professional, I learned at a young age the world of not-for-profit management and maybe even more impressive, what all the letters on the side of the buildings in Old Town Alexandria were for. Truly this meant that when it...
Three Traits that Differentiate Today’s Top CEOs
For nearly 25 years, I've had the chance to work with and observe some of the best association CEOs in the business. Several traits differentiate the exceptional leaders – here are a few: First and foremost, the top CEOs have the best staff. These leaders aren’t...
Get Your Prospects to Open Your Emails!
When it comes to the daily grind, everyone can relate to an overcrowded inbox and how easily an important email gets pushed to the bottom. When it comes to being seen and opened, I follow a set of best practices when I am brainstorming email subject lines. Here are my...
What Value Are You Providing Your Members Through Social Media?
I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide. However, some...
Do You Know What’s Going On?
What is the best way to manage a situation when you think you are losing control or don’t know where things stand? Here’s a scenario: you meet with a potential new client, and you feel the conversation was great, but aren’t getting a response now. What is the best...
Leveraging Your GA Department for Membership Sales
It's no surprise that for most trade associations, government affairs play a key role in membership recruitment. Typically, associations and membership salespeople view it as a bolded area on their membership recruitment paraphernalia, alongside “Education” and...
What Makes a Great Leader in the Association Game? Moery Webinar
The very best CEOs are involved at some level in growing revenue – whether they’re actively leading the effort or making sales calls. The point is, your organization will follow your leadership. It’s up to you to set the bar high. How? Join JP Moery for his next...
Can You Define Your Association’s Value Proposition?
How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. The opportunity for associations to adopt...
The Moery Company Announces Promotions of Doyle and Weiss
The Big Red “M” is thrilled to announce two well-deserved promotions within our association consulting firm. Kerry Doyle has been named our Director of Salesforce, and Jordan Weiss will now serve as Director of Business Development. “Jordan and Kerry demonstrate the...
Association Vision, Mission, & Values – Your North Star
Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition....
