Membership Development and Retention – Association Field Report (September 17, 2021)
https://youtu.be/Ihziz7hGHd4 Hello there, it's JP Moery, Observations from the Field today. Let's talk about membership development and in particular retention. According to the MGI, Membership Benchmarking Study, which I refer to it a lot, nearly 47% of associations...
What Now?- Ask JP #083
https://youtu.be/efV8VtVSIls Hello, everybody, it's time for Ask JP. It's after Labor Day, and my friend ask me this week what should I do now? Well, I got some observations for you first, I read an article in CEO Update where it talks about associations and reducing...
Data Migration
A common hurdle for most businesses is making the leap from one CRM to another. Typically, you are juggling multiple departments in different systems because their needs are different. Businesses are coming to the realization that it’s time to bring everything into...
Outsourcing Tasks and Functions – Association Field Report (September 10, 2021)
https://youtu.be/znlSglQLcig Hello there, it's JP Moery, Observations from the Field. I want to make an observation today and it may be controversial. I'm wondering if outsourcing tasks and functions in your association is less risky? Let me tell you why. What I'm...
What I Learned From the Pandemic: Diversification is the Key to Survival
My advice for what I have learned from the pandemic was the same one month in, as it is now, 17 months in – diversification is the key to survival. The realization came so easily that I’m surprised more organizations didn’t think of it before it all began. The obvious...
Don’t Forget Your Roots – Association Field Report (September 3, 2021)
https://youtu.be/c_61ETm8WDU Hi there everyone, it's JP Moery with an observation from the field. Friends I'm going back to 1862, why? Well, last night I read a letter from a member of my family, Rudolf Moery. In 1862, he traveled to this country from Switzerland,...
What Is One Thing You Wish You Knew at an Earlier Point in Your Career?- Ask JP #082
https://youtu.be/poGt4WAfElU Hello, my friends, it's an episode of Ask JP. The question is what is the one thing you wish you knew at an earlier point in your career? I love that question. The accolades and the criticism just are not that important, and I wish I knew...
Thinking Outside of the (Sponsorship) Box
Flexibility, creativity, and thinking outside of the box are three tactics I utilize in my sales toolkit, especially as we navigate through a global pandemic. I want to share a success story for an in-person event in the restaurant and hospitality space. A prospect...
Just Pick Up the Phone – Association Field Report (August 27, 2021)
https://youtu.be/pnnxseHF4WI Hi, everybody, it's JP Moery, observations from the field. I want to tell you about a little tactic that we picked up over the last several months. We are starting to adopt and have a phone first mentality - this has been very helpful to...
When Is the Best Time to Prospect?
As a sales leader, I get this question frequently. When is the best time to call or email a prospect? The easiest answer to this question is, when do they want to be contacted? It is doubtful you will know what the best time is for every single one of your...