The New Association Hustle
I've got some business and association related observations for you that I’d like to share with you. And let me tell you, I'm fired up about them! Employees Recently, I’ve been wondering if and how the value of the employee relationship is going to...
Critical Data Collection – Association Field Report (August 14, 2020)
https://youtu.be/0GDBeEKU2Hs New programs are being launched, meetings pivoting to virtual platforms, and so much more is happening right now and I think it’s really important to focus on what I’m about to tell you. One of the things that you're trying to do at...
Current Leadership Challenges
Hello, friends. Recently, I was having a discussion about leadership with a good friend of mine and he asked me, "What are the leadership trends you’re seeing? What are your thoughts on leadership during this unique time that we're all going through?" I thought about...
How to Build a Virtual Sponsorship Program
We receive multiple requests every day asking for help building a virtual event sponsorship program so I'm going to walk you through the process. First, a little context. My friend Dean West at the Association Laboratory conducted a COVID Impact Study for...
How do we price and sell our virtual event sponsorships? – Ask JP #030
https://youtu.be/I-V34Yr5Jxw Today's Ask JP question is two part on the topic of virtual sponsorships. We’ve been doing a series of podcasts and videos about virtual sponsorships and these questions fall into the third pillar of pricing and selling virtual event...
Virtual Event Sponsorship Value Add-Ons – Association Field Report (August 7, 2020)
https://youtu.be/zCmQWjAR2bs Virtual event sponsorships are top of mind for a lot of you right now so we want to share with you what we’ve observed. Many of you are having to compress the meeting agenda which means you’ll have less time to allow you sponsors to speak,...
The Value of an Association Membership
One of the things that I think is really important – and available for all of your associations to use right now – is the unprecedented narrative. A story that you can tell current and potential members about the value of membership with your association during hard...
Navigating the Association Space for Newcomers
Earlier this summer I began my employment at The Moery Company as the Executive Assistant to the President. Although I am relatively new to the association community and The Moery Company, I thought I would share insight into my experiences as an employee that...
5 Membership Recruitment Tips
These past few months have been an incredible time for associations to show their value to their members and prospects. They have helped their members secure PPP loans, lobby that their members are essential businesses, and develop plans for reopening. The...
How do we get started with a virtual sponsorship program? – Ask JP #029
https://youtu.be/psblDcbldiQ "How do I start with my virtual sponsorship program?" I’m going to dive deep and explain the strategic decisions you need to walk through. Virtual Platform First and foremost, learn the platform that you're going to be using for your...