How to Approach a Potential Sponsor the Right Way
You're face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization? Shift the focus of...
More Than 110 Million Americans Listen to Podcasts. They Are Your Members!
Podcasting is the #1 way to connect with your members – to drive thought leadership, enhance engagement and reinforce the association’s value proposition. I have experienced the value first hand. The Moery Company’s Association Playbook podcast has more than 12,000...
The Secret to Selling Government Affairs and Advocacy
How do you sell government relations as one of the most valuable aspects of association membership? Today, selling advocacy requires a focused and strategic approach. Businesses have specific problems. For example, a prospective member company doesn’t understand a...
Five Onboarding Tips for New Members
The onboarding of new members is the hottest discussion with association membership pros. Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips to develop a...
Why I Chose to Work Here
After I graduated college, the idea of job searching was overwhelming. With countless LinkedIn profile visits and a few job interviews in, there were times I doubted if I would truly fit into the “office culture.” Coming off an athletic career in college, I valued...
Precarious Assumptions in Association Sales
“Dangerous Assumptions” was a hot topic during a recent morning meeting with my staff. We often make precarious “assumptions” in the membership and sponsorship sales game. Here are a few: #1 Just because you have a relationship with a potential prospect, doesn’t mean...
Four Observations for Associations in 2019
As you make your plans for 2019 – consider these long-term plays. #1 Update your sponsorship programs with new inventory. We’ve detailed through our content on those elements you need to change, and how - but let me give you something to think about right away. Drop...
Launch Your Association Podcast in 2019 – Here’s How…
Podcasting is a medium that is soaring, and I strongly encourage associations to make 2019 budget plans for the implementation of a podcasting service. The Moery Company has produced the Association Playbook podcast for more than 3 years – and, it was the best...
Moery Webinar: Onboarding New Members – and, Why it Matters!
How much time does your organization devote to the onboarding of new members? We typically put them on a list, and we just send them a bunch of stuff. Onboarding is one of THE MOST IMPORTANT parts of the membership cycle. Plan to participate in JP Moery’s next...
Data is Driving Sales Success at the Big Red “M”
Data is key to developing winning sales strategies. Tracking and evaluating trends can guide your next move, taking the guessing game out of the equation. The less guessing – leads to better prospects, more opportunities, and closed sales. First and foremost, we use...
