Advice for Associations to Succeed in 2020 – Four Tips to Effectively Manage a Small Team
Associations come in different sizes, from small shops of less than 20 employees to organizations that employ hundreds. Here at The Moery Company we have learned a lot over the past ten years of what it means to run a successful business with a small team. Here are...
Advice for Associations to Succeed in 2020 – Filter out the Noise
Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight. It’s difficult to keep up with the changes and simultaneously keep from drowning in the...
How Associations Tell Their Stories
Associations need to tell their members' story. I realize that takes additional effort, however, you've got to capture that content. When it comes to communication associations focus on their value proposition and on their own success stories though rarely do they...
Advice for Associations to Succeed in 2020 – Finding the Best Non-Dues Revenue Mix for Your Association
Every week I speak with associations about non-dues revenue opportunities. There are many options ranging from annual conferences, webinars, magazine ads, podcasts, and more. The question we help answer is, “What is the right mix for my association?” We start...
Competing in the Digital Age
Associations are thinking about competition more than ever before and, more specifically, about competing in a digital world. I’ve got news for you: the internet is not going away and it’s your biggest competitor. Competing for attention, time and dollars, is one of...
What’s in Your Membership Toolbox?
There are a few fundamental items that your association should have in its toolbox: a strong value proposition, testimonials and referrals, and CRM. 1. Value Proposition. This is not what you put in a brochure ten years ago and you just continue to update with...
Year in Review: Most Popular Posts About Association Sponsorships
Over the last couple of years, sponsorship sales experienced a shift from being transactional to strategic. It’s no longer about slapping a logo onto a banner and calling it a day. It’s about working together with the sponsor and the association to create a...
Advice for Associations to Succeed in 2020 – Aligning your Value Proposition for 2020
If there was one piece of advice that I would give Association Executives for 2020 is to start off the year with a quick review of the alignment of your value proposition with your messaging to members and potential members. Taking 15 minutes on your website can help...
Advice for Associations to Succeed in 2020 – Ask the Hard Questions
Association management’s strategic planning is very different than that of traditional corporation. A business may be directed by a CEO, or a board, that often has a singular driving force behind its goal: profit. However, the world of associations must walk a unique...
Year in Review: Most Popular Posts About Association Membership
Some of the common themes in the most popular membership content, according to you, was a focus on restructuring your membership offerings to better align with your members' needs, segmentation of membership types, and leveraging your advocacy efforts. Here are our...