Certainty in Uncertain Times
I don't know about you but there are a few phrases and words that I'm tired of hearing: uncertain, unprecedented, and new normal to name a few. These are phrases and words that I want to eliminate because I don’t want them to frame my approach. These words keep...
Focus on Customer Service
During this unique time of limits there is something that it is readily available: good customer service! During this global pandemic, the focus has often been on what is not possible, what is not available, and what needs to be avoided. Adjusting to...
How do you address current leadership challenges? – Ask JP Moery #027
https://youtu.be/_VV7kMk1hQI Hello, friends. The question today is from a good friend of mine. We were talking about leadership and he said, "You know, what are the leadership trends you’re seeing? What have you been thinking about leadership during this unique...
Virtual Meeting Sponsorships and Sponsor Needs – Association Field Report (July 10, 2020)
https://youtu.be/C1NMP9V0JEg About half of all of the conversations that I'm having with association CEOs right now are around the idea of virtual meetings and virtual meeting sponsorships. First and foremost, I think associations should be preparing for hybrid...
New Skills for a New Era for Associations
Associations have been pushed to do new things, such implementing and rolling out new events and programs, to survive and thrive in this new era. One of the things I noticed – as I’ve been observing the association space evolve – are all of the new skill sets...
Create a Dual Prospectus for an Existing Event Sponsor
Many of you have asked me, “What should I do with my existing sponsorship prospectus? I've got an upcoming meeting that is going virtual." The answer is simple, however, it will take work on your end: develop a dual prospectus. A dual prospectus includes elements for...
Hustle vs. Hustle
I recently listened to a podcast by one of my favorite authors, Malcolm Gladwell. The episode was called “Chutzpah vs Chutzpah”— at first glance, a homonym. It is the same word, but it has different meanings in different societies (US vs Israel). While...
Showcase Your Association’s Strength Through Advocacy
As budgets are becoming tighter and discretionary spending falls under substantial scrutiny, companies are no longer joining associations based on a sense of corporate responsibility. Associations must provide a value proposition that answers the question,...
Going Virtual Offers a Unique Opportunity for Associations
I was researching an Association – a large professional society that has been around for over 100 years and is very well respected – and taking a look their sponsorships. They have not yet canceled their fall conference and are actively selling sponsorships for it as...
What are association sales numbers compared to last year? – Ask JP #026
https://youtu.be/VSKIw4zo8yc "How are sales compared to last year?" Today we’re going to take a look at – and compare – 2019 to 2020 when it comes to association sales. 2019, Q2: things going well. 2020, Q 2: oh my gosh. Let's take a look at the numbers, pulled...