Association Vision, Mission, & Values – Your North Star
Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition....
Research for Key Accounts
JP Moery has recently been speaking about his Key Accounts Program, which focuses on the “Big Fish” – those big membership prospects your organization has been trying to recruit but can’t seem to bring across the finish line. His Key Accounts Matrix is a document...
An Email Game-Changer!
Adding an action item at the end of an email is a game-changer! How many emails do you send per day? Do they all say relatively the same thing? I recently experienced a dramatic increase in responses just by changing the last sentence of my emails. When learning to...
The Value of Sales Data
In the last few months, I’ve had the opportunity to present before groups about trends in membership recruitment. Particularly with state associations and different trade organizations looking to expand their membership. Often the challenge is they don’t have...
The Dilemma of the Association Sales Professional
Associations are getting serious about business development right now. I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening. Today there is a real need for biz dev talent, and people are having trouble...
Building Association Awareness for Your Volunteer Leaders
I’ve recently seen an interesting trend developing, and it’s the growing interest of volunteer leaders in association business. Over the last several months, I’ve given presentations to various boards of firectors about membership growth strategies, sponsorship...
Why “Association Hustle” is Your Best Resource for 2019 – Moery Webinar
Does your organization need an innovative approach to membership growth, sponsorship sales, communications, or your advocacy and public affairs efforts? If so, then Association Hustle is your very best resource to help strengthen those aspects of your organization....
How to Best Address the “Stuck Deal”
The stuck deal is the business development experts most frustrating situation. The prospect loved the discussion, wanted a proposal, and now nothing has happened. Nada. Not even a response from a desperate email plea. In these situations, I suggest crafting a...
How Do You Handle a Big Win?
I came across an article that really stuck with me, by Robert Glazer, Founder & CEO of Acceleration Partners relating to “Success Disease.” It talks about victories and how to best handle them. “Success Disease” is when you have a victory and become overly...
Inspired by Valentine’s Day, Don’t forget to K.I.S.S (Keep it Simple, Stupid)
In my experience, the best method for sales and sales communication is just to keep it simple. All too often I see overly complicated proposals, sales communications and especially marketing emails that are over the top, over-explained and overdone. These end up...
