How to Finish the Year Strong? – Ask JP #048
https://youtu.be/IqF9JB_H6u0 We've got a really good question this week, "How do I end the year strong?" It's a great question because I always like to lean in to the tape the last few weeks of the year. Let me share with you a great piece of advice that has worked...
It Is All About Digital, Data and Diversity in 2021 – Association Field Report (January 8, 2021)
https://youtu.be/Mzrm_zeBVCw Welcome to observations from the field. Today we are going to cover the three D’s that are essential for 2021. Digital The first D is digital. This is all about what is happening right now and digital programs and events that are...
The Moery Company Sponsors Driver Santino Ferrucci at Chili Bowl Nationals
Today, The Moery Company announces that it will be sponsoring Santino Ferrucci in the #10 Dave Mac Motorsports midget car at the Chili Bowl Nationals in Tulsa, Oklahoma, the dirt racing equivalent of the Super Bowl. “Santino and I developed a great relationship this...
How Do We Create a Renewal Process for Membership in 2021? – Ask JP #046
https://youtu.be/gX5noZvAi-0 The question for Ask JP today is, "How do we create a renewal process for membership in 2021?" Organizations are going to be evaluating their membership status with you and they're going to be evaluating every association that they are a...
Don’t Wait Too Long to Make a Decision – Association Field Report (December 11, 2020)
https://youtu.be/I2P8zSW3n_g There is a real lack of certainty around associations and their programs as we head into 2021. Associations and their partners – in the first quarter or maybe even in the second quarter — are unsure if the events in the new year are going...
Is It Okay to Send a Cold LinkedIn Message to Set up a Meeting? – Ask JP #045
https://youtu.be/vUbXtBHMgy8 Hi, welcome to another edition of Ask JP! The question today is, "Should I – or is it a good idea to – send a cold LinkedIn message to set up a meeting?" I feel strongly about this. No. Secondly, I don't think we should do cold...
The Importance of Small Business – Association Field Report (December 4, 2020)
https://youtu.be/3CY8YiSykBc Small Business Saturday, I love it – it happened just last weekend. However, you should know that it's small business everyday here. I want to give association leaders some food for thought because now is important time to think about the...
What Are Your Thoughts on the Current State of Mergers and Acquisitions? – Ask JP #044
https://youtu.be/wnbWIHFxpIk Great question this week, "What do you think about the market of mergers and acquisitions in the association space?" I think we've seen an increase over the last several years – even before the pandemic – where industries were...
To Discount or Not to Discount, That Is the Question
Over the years, I have discounted memberships depending upon the association and their flexibility as I sold on their behalf. Typically, the discount is provided as an incentive for a new member who is unfamiliar with the association. In the last year, because of...
How do we sell new memberships in the middle of a pandemic? – Ask JP #043
https://youtu.be/7WH9WXtjOpQ Question today is, "How do we sell membership in this environment?" Had this question come up during a great panel discussion that I was on yesterday so I will share some of the thoughts of my association colleagues and myself. Many of the...