How to Sell a New Membership or Sponsorship Program
There's no doubt that associations have had to adjust, adapt, and pivot this year. This included the need to create new membership and sponsorship programs. Here is a six step plan for selling your new programs: 1. Create a plan. Spell out the sequence of events and...
JP Moery’s Top Five Podcasts
I’ve gained a lot of insight, information, and ideas from podcasts. I listen to them almost every morning. My top five at the moment are: The GaryVee Audio Experience by Gary Vaynerchuk – entrepreneurship, branding, and more. Sell or Die by Jeffrey Gitomer –...
How do you launch a new sales project? – Ask JP #036
https://youtu.be/ZP4VA4ojaJQ Today’s question came up during one of our recent sales meeting: "How do you launch a new sales project?" The answer applies whether it's a new membership category or a new sponsorship program. Sometimes, we're selling things that...
How to Leverage Virtual Events for Membership Growth
New member recruitment is just as important as member retention. Here’s how to leverage what you have available to you – in this current environment – to recruit new members. One thing that we're learning more about is the value of membership recruitment, membership...
Discipline Is a Key to Success – Association Field Report (October 2, 2020)
https://youtu.be/wGXdkhAZDLI Subscribe to our YouTube Channel to be notified when the latest episode of the Association Field Report goes live! I've gained a lot of insight, information, and ideas from podcasts. I listen to them almost every morning. My...
Day in the Life of an Association Sales Executive
5:00 pm My day starts the night before. Before leaving my desk in the evening, I make a list of 4-5 things I want to accomplish the next day. These items come from my weekly list that I make every Friday, which includes all that needs to be accomplished for all...
How Should We Handle New Membership Recruitment in Q4? – Ask JP #35
https://youtu.be/fadKWlHldmI I was asked the other day, "How should we handle new membership recruitment going into the fourth quarter?" Got three tips that immediately came to mind that I hope you find helpful. First, make an offer to companies – ones that are...
Get a Pulse on Your Organization’s Culture – Association Field Report (September 25, 2020)
https://youtu.be/suK6Jw8SPW8 I would like to share a conversation I had with our team last week. It was a great conversation! Here’s some context: if you're an association, your staff is working remotely and, more than likely, your business model has been disrupted in...
Changing the Narrative
As a sales representative closing a deal is all about timing. We are all too familiar with the now exhausted expression, "These unprecedented times." The narrative and focus needs to change to, "This unprecedented opportunity." How can we change the common objection...
How Do We Leverage Virtual Events for Membership Recruitment? – Ask JP #034
https://youtu.be/a5-rImMnmOQ The question today is, "How do I leverage virtual meetings to increase membership?" I'm going to break this down into before the event, during the event, and after the event. Before the event. Everyone has been suppressing their...