Aligning your Value Proposition for 2020 – Advice for Associations to Succeed in 2020
If there was one piece of advice that I would give Association Executives for 2020 is to start off the year with a quick review of the alignment of your value proposition with your messaging to members and potential members. Taking 15 minutes on your website can help...
Ask the Hard Questions – Advice for Associations to Succeed in 2020
Association management’s strategic planning is very different than that of traditional corporation. A business may be directed by a CEO, or a board, that often has a singular driving force behind its goal: profit. However, the world of associations must walk a unique...
Year in Review: Most Popular Posts About Association Membership
Some of the common themes in the most popular membership content, according to you, was a focus on restructuring your membership offerings to better align with your members' needs, segmentation of membership types, and leveraging your advocacy efforts. Here are our...
Develop Your Pipeline of Member Constituents – Advice for Associations to Succeed in 2020
The demographics for the many of the associations that I represent, or whose meetings I attend, look the same. Mostly older professionals, with years of experience, who have extended knowledge to drive the industry with their expertise. However, this poses a problem...
Improve Your Prospecting Efforts by Cleaning Up Your Data – Advice for Associations to Succeed in 2020
It is important to dedicate time to clean up your data, particularly when it comes time for member recruitment. Look at your list of prospects and ask yourself: 1) Do I know where they came from? 2) Do I know what role that prospect plays in the decision-making...
Year in Review: Most Popular Blog Posts of 2019
There were common themes weaved through the most popular blog posts that resonated with you this year. You're thinking more and more about your association as a business and less as a non-profit of years past. You're looking at restructuring your memberships to better...
Year in Review: Most Popular Videos of 2019
It feels like yesterday we were rolling out our goals and plans for 2019 and then we blinked and the year was (almost) over. One of our 2019 goals was to produce more videos. We shared more than 70 videos with you on YouTube over the course of the year, with a few...
Sponsorship Programs Are an Opportunity for Both the Association & the Sponsor
So often associations’ sponsorship programs face the criticism of being a money grab or a way for organizations to pay their way into participation. However, this is not the case when executed well. Sponsorship programs are a great opportunity for both the association...
Bring the Association Hustle Podcast Wherever You Go
Heading out of town for the holidays? Take us along for the ride! Listen to JP Moery's Association Hustle Podcast on your favorite app or listen to individual episodes on our website! Here's a playlist of some of our most popular episodes that we think you'll...
WEBINAR | The State of Association Sales
https://youtu.be/91xGtMKNsCw