Unstructured Work Days – Association Field Report (April 27, 2020)
https://youtu.be/tJwK3KQGA5g Hi friends, it's JP Moery with another report from the field, early on a Monday morning! Hey, I just had a great conversation with my sales team. And, this is kind of interesting, they were saying how the workday is less structured than it...
Association Field Report (April 24, 2020)
https://youtu.be/8IVOt3ag0BI Hey guys, how are you? Quick observations from a Zoom call that I've facilitated with about 15 to 20 association executives, CEOs, and CEOs. Three observations. Some of these organizations are recruiting members right now. Big time...
How do we develop annual sponsorship programs? – Ask JP #019
https://youtu.be/NqE09IM7eQc Hey, we've got another Ask JP episode! Today’s question is, "How do we develop annual sponsorship programs?" Ah, great question. It’s a very timely one because associations are now saying, "We had live event-only sponsorships, now...
Set Daily Metrics to Help You Move Forward – Association Field Report (April 21, 2020)
https://youtu.be/uegfIEF2ujc Hey guys, quick report from the field today. I want to share a couple of paraphrased conversations that I hope are not happening in your organization. "I hope we cancel that meeting that's scheduled for July 15 because, if we go through...
Working With Outside Partners to Help With Your Association’s Programs
It wasn’t that long ago that I sat on the association side of things and this meant that I really understood the uneasy feeling of letting an outside group come in and help us with our programs, strategic planning, memberships, or sponsorships. These “outsiders”...
Association Field Report (April 20, 2020)
https://youtu.be/ULQYrQfjlVg Hi friends, a little bit of encouragement for you today in our field report. We had a great conversation with our team this morning. We touched on interesting information we read regarding great organizations that have fantastic government...
How to Re-Engage a Lapsed Member
I hear this question all the time, “Hey, JP! How do we re-engage our lapsed members?” We have found that, through years of experience and helping our association clients attain their membership goals, a lapsed member is the best opportunity to recruit someone...
Should I do membership renewals during this crisis? – Ask JP #018
https://youtu.be/28DirTEQCj8 Hey everybody. Welcome to a special Coronavirus edition of Ask JP. I get a lot of good questions from you all, here’s today’s question, “Should I do membership renewals during this crisis?” Great question. Here's my take:...
How to Launch Your Virtual Event Sponsorship Program
One of the things that we’ve hear about from our clients is the desire to move some of their live event programming to virtual ones: webinars or live streaming sessions, to name a few. We’ve been involved in these types of programs for a very long time and I’ve...
Association Field Report (April 14, 2020)
https://youtu.be/PiscPVwNEWw I know a lot of associations are very concerned with the decline in sponsorship revenue. I don't know if you're going to be able to replace it with some of these new opportunities, however, I want to give you some thoughts on how to...