Get Your Prospects to Open Your Emails!
When it comes to the daily grind, everyone can relate to an overcrowded inbox and how easily an important email gets pushed to the bottom. When it comes to being seen and opened, I follow a set of best practices when I am brainstorming email subject lines. Here are my...
What Value Are You Providing Your Members Through Social Media?
I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide. However, some...
Do You Know What’s Going On?
What is the best way to manage a situation when you think you are losing control or don’t know where things stand? Here’s a scenario: you meet with a potential new client, and you feel the conversation was great, but aren’t getting a response now. What is the best...
Leveraging Your GA Department for Membership Sales
It's no surprise that for most trade associations, government affairs play a key role in membership recruitment. Typically, associations and membership salespeople view it as a bolded area on their membership recruitment paraphernalia, alongside “Education” and...
What Makes a Great Leader in the Association Game? Moery Webinar
The very best CEOs are involved at some level in growing revenue – whether they’re actively leading the effort or making sales calls. The point is, your organization will follow your leadership. It’s up to you to set the bar high. How? Join JP Moery for his next...
Can You Define Your Association’s Value Proposition?
How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. The opportunity for associations to adopt...
The Moery Company Announces Promotions of Doyle and Weiss
The Big Red “M” is thrilled to announce two well-deserved promotions within our association consulting firm. Kerry Doyle has been named our Director of Salesforce, and Jordan Weiss will now serve as Director of Business Development. “Jordan and Kerry demonstrate the...
Association Vision, Mission, & Values – Your North Star
Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition....
Research for Key Accounts
JP Moery has recently been speaking about his Key Accounts Program, which focuses on the “Big Fish” – those big membership prospects your organization has been trying to recruit but can’t seem to bring across the finish line. His Key Accounts Matrix is a document...
An Email Game-Changer!
Adding an action item at the end of an email is a game-changer! How many emails do you send per day? Do they all say relatively the same thing? I recently experienced a dramatic increase in responses just by changing the last sentence of my emails. When learning to...