Working With Outside Partners to Help With Your Association’s Programs
It wasn’t that long ago that I sat on the association side of things and this meant that I really understood the uneasy feeling of letting an outside group come in and help us with our programs, strategic planning, memberships, or sponsorships. These “outsiders”...
Association Field Report (April 20, 2020)
https://youtu.be/ULQYrQfjlVg Hi friends, a little bit of encouragement for you today in our field report. We had a great conversation with our team this morning. We touched on interesting information we read regarding great organizations that have fantastic government...
How to Re-Engage a Lapsed Member
I hear this question all the time, “Hey, JP! How do we re-engage our lapsed members?” We have found that, through years of experience and helping our association clients attain their membership goals, a lapsed member is the best opportunity to recruit someone...
Should I do membership renewals during this crisis? – Ask JP #018
https://youtu.be/28DirTEQCj8 Hey everybody. Welcome to a special Coronavirus edition of Ask JP. I get a lot of good questions from you all, here’s today’s question, “Should I do membership renewals during this crisis?” Great question. Here's my take:...
How to Launch Your Virtual Event Sponsorship Program
One of the things that we’ve hear about from our clients is the desire to move some of their live event programming to virtual ones: webinars or live streaming sessions, to name a few. We’ve been involved in these types of programs for a very long time and I’ve...
Association Field Report (April 14, 2020)
https://youtu.be/PiscPVwNEWw I know a lot of associations are very concerned with the decline in sponsorship revenue. I don't know if you're going to be able to replace it with some of these new opportunities, however, I want to give you some thoughts on how to...
The Time to Change Is Now
I have news for you: nothing will be the same when we emerge on the other side of the Covid19 pandemic. That sponsorship program that you knew needed adjustment prior to the disruption will need to be updated now. Specifically, if the program was always event based,...
Association Field Report (April 13, 2020)
https://youtu.be/7QGlpL2pQ9s Hi, friends. Update from the field, it’s Monday, April 13. I've got news for you, it won't come back the same. Your sponsorship program that you knew needed adjustment will need to be updated now. The type of program that was always...
Should we postpone or cancel our meeting? – Ask JP #017
https://youtu.be/m47m0O8QKnI Hi folks, this is a special edition of Ask JP during the COVID-19 crisis. I’ve received lots of great questions that are pertinent and relevant to today's time. Here’s today’s question, "Should I cancel or should I delay my...
Association Field Report (April 9, 2020)
https://youtu.be/BH7wpvc-2wY Hey folks, the report from the field today is coming from outside because it's so darn nice here in Northern Virginia today. Wish your family and all your staff members the best of health. Here's what I want to focus on today. You may be...