A Look Inward – Association Field Report (November 20, 2020)
https://youtu.be/Yyf1xO1Rkns Today’s field report is going to be a little bit different. Today it’s a Report from the Office, my office. Some things that I'm thinking about that I want to share with you. You know, I may come off as someone who has it together with all...
Three Incredible Lessons Learned in 2020
The year 2020 has been a long and stressful ride, but through all the ups and downs, I have learned some incredibly valuable life lessons that I will carry with me into the new year and beyond. Lesson #1: the importance of flexibility. The world quite literally came...
How Should We Lead Our Associations Right Now? – Ask JP #042
https://youtu.be/DFLsfvrJJlo The question this week is, "How do we lead right now? How do we lead our associations?" This one is for the association CEO, executives, and leaders. Recently, I've been reading a lot of thought leadership from Bruce Clarke, an Army...
Association Business Models Have Changed, Forever – Association Field Report (November 13, 2020)
https://youtu.be/h49jo75FOxw This is not going to be a surprise because you've seen it already: your association’s business model has changed. Not for next year but forever. Your business model has been disrupted forever. Membership, non-dues revenue, meetings and...
What Lessons Did You Learn From the 2020 Elections? – Ask JP #041
https://youtu.be/NRKbbqMxtcU The question today is, "What did you learn from the election and how do those lessons apply to associations?" That's a loaded question, however, I’m not going to say anything controversial. Here’s what I’ve observed that I think...
New Normal for In-Person Meetings – Association Field Report (November 6, 2020)
https://youtu.be/A6S5kYKPcP0 Earlier this week I had the pleasure of attending my first in-person meeting since March of this year and here is what I learned from the experience. 1. It was great! I was so excited to be there and I tipped my hat to my hopes. 2....
How do we attract new members to our association? – Ask JP #040
https://youtu.be/4bF65kcutGg This week’s question is, "How do we attract new members to our association?" You may have already attracted them; you just haven't sold them yet. Let me give you an example. You’ve probably hosted a slew of webinars, virtual events, and...
Reassess Your Membership Segments for 2021 – Association Field Report (October 30, 2020)
https://youtu.be/FRl9IbCN2-E My goal is never to make things more difficult for you or to give you busy work, however, there is one thing that I'm starting to see right now as we approach membership renewal season and as we approach the end of 2020. Associations are...
How to Adapt Your Sales Process for Success in the Current Business Climate
Here’s a sales tactic that will differentiate you: Use a phone first approach. There’s a variety of different reasons why, one being that it's very effective. We have relied on e-mails to do a lot of the work for us. I still think it's a vital component and you're...
What’s the 411 on Association Membership and Leadership? – Ask JP #039
https://youtu.be/zo_5hbkeieA Recently, I had a great conversation with a really good friend of mine who is an association CEO and he asked, "What's happening in the area of association leadership? And, in particular, around membership?" I shared some insights...