Leveraging Your GA Department for Membership Sales
It's no surprise that for most trade associations, government affairs play a key role in membership recruitment. Typically, associations and membership salespeople view it as a bolded area on their membership recruitment paraphernalia, alongside “Education” and...
What Makes a Great Leader in the Association Game? Moery Webinar
The very best CEOs are involved at some level in growing revenue – whether they’re actively leading the effort or making sales calls. The point is, your organization will follow your leadership. It’s up to you to set the bar high. How? Join JP Moery for his next...
Can You Define Your Association’s Value Proposition?
How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street. The opportunity for associations to adopt...
The Moery Company Announces Promotions of Doyle and Weiss
The Big Red “M” is thrilled to announce two well-deserved promotions within our association consulting firm. Kerry Doyle has been named our Director of Salesforce, and Jordan Weiss will now serve as Director of Business Development. “Jordan and Kerry demonstrate the...
Association Vision, Mission, & Values – Your North Star
Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition....
Research for Key Accounts
JP Moery has recently been speaking about his Key Accounts Program, which focuses on the “Big Fish” – those big membership prospects your organization has been trying to recruit but can’t seem to bring across the finish line. His Key Accounts Matrix is a document...
An Email Game-Changer!
Adding an action item at the end of an email is a game-changer! How many emails do you send per day? Do they all say relatively the same thing? I recently experienced a dramatic increase in responses just by changing the last sentence of my emails. When learning to...
The Value of Sales Data
In the last few months, I’ve had the opportunity to present before groups about trends in membership recruitment. Particularly with state associations and different trade organizations looking to expand their membership. Often the challenge is they don’t have...
The Dilemma of the Association Sales Professional
Associations are getting serious about business development right now. I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening. Today there is a real need for biz dev talent, and people are having trouble...
Building Association Awareness for Your Volunteer Leaders
I’ve recently seen an interesting trend developing, and it’s the growing interest of volunteer leaders in association business. Over the last several months, I’ve given presentations to various boards of firectors about membership growth strategies, sponsorship...
