How to Sell More Sponsorships for Your Association’s Virtual Event
Want to sign on more sponsors for your virtual events? We’ve got some insights for you and a real-life example. Here's how you can get more sponsors for your virtual event: 1. Invite your sponsors – or prospective sponsors – to a briefing for your virtual event to...
Hope is Not A Strategy
As my favorite personal development gurus, Dave and Rachel Hollis, like to say, “Hope isn’t a strategy.” If you want to lose 20lbs – you cannot just hope that extra weight away – you have to meal prep, you have to develop a workout plan and you have to put in the...
How to Sell More Virtual Event Sponsorships – Association Field Report (September 18, 2020)
https://youtu.be/m9PeLuuoMKk Here are some observations from the field on getting more sponsor revenue and gaining more sponsors. And we’ve got a perfect example to share because we did this the other day. It went great and I'll share the results with you....
Day in the Life of a Director of Salesforce
Working with Salesforce can come with a variety of responsibilities depending on what services or products your company provides. At the Moery Company, we use our Salesforce to store all data necessary to complete sales for our clients and as the Salesforce Director,...
Virtual Event Sponsors Expectations – Association Field Report (September 11, 2020)
https://youtu.be/jsXOs-4gIz4 I know a lot of you are in the field selling virtual sponsorships. I think it's really important to have conversations with your existing and potential sponsors that will set you both up for success. It's important to know what your...
The Trade Show Isn’t Dead; It’s Just Different
At my previous association, tradeshows were a big deal. It was the place and time to find new business opportunities, build face-to-face connections, and learn about the latest trends in the industry. How are associations meeting those goals when the trade show is...
What We’ve Learned Selling Virtual Event Sponsorships – Association Field Report (September 4, 2020)
https://youtu.be/XeCPwwkVMvg Today’s field report is on the topic of what is happening in virtual sponsorships, specifically sales. Pretty exciting things are happening! We're currently out in the field selling a lot of virtual sponsorships. I know many of you...
How’s Business? – Ask JP #033
https://youtu.be/nbVjQ4cHtCU The question that I get most often these days is, "How's business?" Let me share with you what I can. One is, it's great because we are still here. Secondly, it's great because we have kept everyone on our team working during this entire...
What to Change, What to Keep the Same – Association Field Report (August 28, 2020)
https://youtu.be/qxgnAFiTRho We’ve got two questions to answer during this week’s filed report: what is changing and what needs to stay the same? Here's an observation in terms of change: every weakness that you have is currently being exposed. One of the weaknesses...
Building a Virtual Sponsorship Program, Part 3: Pricing and Sales
The final part of building a virtual sponsorship program is pricing and selling of the virtual event sponsorship packages. If you need to, please refer back to part one for strategy and part two for design. for the first steps you need to take in the process...