Are You Experiencing a Surge in New Members?
Some of you may think I’m crazy for saying this, however, your association could experience a new member surge over the next three months. And I’ve seen it happening, first hand, over the last couple of weeks. I'll give you an example. A trade association put out an...
Critical Leadership Skills Necessary to Move Forward – Association Field Report (June 26, 2020)
https://youtu.be/gzz2iuxpqtQ Today’s report from the field is about leadership. I think it's at a premium right now. Here are three things that I find absolutely critical right now. Let me caveat it by saying that I don't do it very well. I don't do all of...
Using Data to Build Resilience
One of my favorite things about being a Salesforce Administrator for a small company is the ability to implement standards around how to best utilize Salesforce. As a team, we have learned to store the most accurate and detailed information to improve sales and help...
What’s Next for Association Communications?
Over the past three months we saw disruptions of our daily routines leading to a disruption in consumption of content. People are “Zoomed” out. Add in the news cycle and there’s more digital fatigue than ever before. Organizations that continue to provide relevant,...
Starting a Sales Career in a Global Pandemic
I joined the Moery Company’s business development team in mid-February, just before the global pandemic turned the association world upside down. Three months later, I have learned that what attracted me to The Moery Company was the thing I needed most during a...
What Do Sponsors Want From Virtual Meetings? – Ask JP #025
https://youtu.be/4ofDWm9jbtI There’s one question that I’m getting from you all over and over and over again and it goes something like this, "What do sponsors want in virtual meeting platforms that are being rolled out right now? What kind of deliverables do sponsors...
New Skills for a New Era – Association Field Report (June 19, 2020)
https://youtu.be/njyJzfHuoLM Many of you are doing new things, implementing and rolling out new events and programs. One of the things I noticed as I’ve been observing the association space evolve are all of the new skill sets that we’re going to need as we...
How to Price a Virtual Event Sponsorship
One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. However, for you before we provide you with a recommendations and metrics, let’s talk about the webinars themselves and their place in your members’...
Association Membership Retention Plan for 2021
There are a few things that I think are quite certain right now during these uncertain times. One of the things I’m certain about is that you're going to need to have a great retention program in place for 2021. You may have avoided a renewal catastrophe...
What should I do with my existing sponsorship prospectus? – Ask JP #024
https://youtu.be/Z8rFZLNusoA I'm doing this Ask JP on the fly because it's fast breaking with lots of questions from our association friends on this topic. The question goes a little bit like this, “What should I do with my existing sponsorship prospectus? I've...