Moery Webinar: Onboarding New Members – and, Why it Matters!
How much time does your organization devote to the onboarding of new members? We typically put them on a list, and we just send them a bunch of stuff. Onboarding is one of THE MOST IMPORTANT parts of the membership cycle. Plan to participate in JP Moery’s next...
Data is Driving Sales Success at the Big Red “M”
Data is key to developing winning sales strategies. Tracking and evaluating trends can guide your next move, taking the guessing game out of the equation. The less guessing – leads to better prospects, more opportunities, and closed sales. First and foremost, we use...
What is The Most Neglected Association Growth Opportunity?
Sponsorship sales is the hottest growth opportunity for associations today, and organizations continue to miss the boat. Let me explain why and what your next steps should be to revamp your program. Here’s why: #1 First and foremost, sponsors aren’t being interviewed...
Three Things I’ve Done RIGHT in Business
Over the years, I’ve been pretty transparent and objective about where I’ve gone wrong in business and my missteps in leadership. Today, I want to share three things that have actually worked out! First, when I launched the company, we really embraced what I feel is...
How to Create Winning Collateral Materials for Membership
This summer, I had the pleasure to speak with a great organization representing a dynamic industry. We discussed using collateral materials for membership, and I made the off-hand comment (which I do at times) that these were a waste of time. Allow me to backtrack and...
Planning to Discount Your Membership Dues?
Recently, I’ve been hearing some discussions centered on membership discounting strategies. Overall, I think it’s something to think more than twice about. And, here’s why: #1 We work hard at our organizations to build up the membership value proposition. So, when we...
Big Trends in Association Content Delivery and Sales
There are a few trends developing around our content delivery and sales process, and it's very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. First, we've been posting...
Three Things Your Sponsorship Salesperson Won’t Tell You
Here is a dose of reality. Unbiased, from an outside source – someone you’re not paying (or, you could be if you’re one of my clients, although they know this already!). Here is the chance for someone to be completely honest with you about your current sponsorship...
Join JP Moery for “Rebuilding Together” Luncheon
Allow me to introduce you to a fantastic organization – Rebuilding Together • DC • Alexandria, which has made an immeasurable difference revitalizing low-income communities and serving in-need residents of Alexandria, VA, for more than three decades. And, they’ve...
Why Associations Don’t Drop Lapsed Members
I’ve watched throughout my career associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? First, I believe associations have a perception they will lose clout on Capitol Hill if the membership...