Building a Virtual Sponsorship Program, Part 2: Design
We are continuing the discussion on how to develop a strong organizational framework for your virtual sponsorship program. If you haven’t already, please refer to our first post in this series by clicking here, as it lays the foundation for establishing a virtual...
What is the biggest opportunity for associations right now? – Ask JP #032
https://youtu.be/L3jIr1TsIj4 Question for today is, “What do you think is the biggest opportunity that associations have right now that they can take advantage of?” I've got a great story to tell. First, the answer is podcasting. And little bit of context...
Building a Virtual Sponsorship Program, Part 1: Strategy
Virtual sponsorships are a huge topic for associations right now and we’re on fire about it! So, over the next couple of posts, we’re going to cover the pros and cons of virtual events and sponsorships, discuss how to build your virtual sponsorship strategy, building...
The Pros and Cons of Virtual Events
There are several themes that are revealing themselves as association pivot their in-person events to virtual platforms, some good and others that call for our attention to improve. Here are some of the pros and cons of virtual events that we have seen thus far....
Q&A on Permanent Changes for Associations – Ask JP #031
https://youtu.be/51qcV398ofE Today on Ask JP we are joined by Grace Moery, Salesforce Administrator and Executive Assistant to the President to ask JP your burning questions. "What do you think is going to permanently change for associations moving...
The New Association Hustle
I've got some business and association related observations for you that I’d like to share with you. And let me tell you, I'm fired up about them! Employees Recently, I’ve been wondering if and how the value of the employee relationship is going to...
Critical Data Collection – Association Field Report (August 14, 2020)
https://youtu.be/0GDBeEKU2Hs New programs are being launched, meetings pivoting to virtual platforms, and so much more is happening right now and I think it’s really important to focus on what I’m about to tell you. One of the things that you're trying to do at...
Current Leadership Challenges
Hello, friends. Recently, I was having a discussion about leadership with a good friend of mine and he asked me, "What are the leadership trends you’re seeing? What are your thoughts on leadership during this unique time that we're all going through?" I thought about...
How to Build a Virtual Sponsorship Program
We receive multiple requests every day asking for help building a virtual event sponsorship program so I'm going to walk you through the process. First, a little context. My friend Dean West at the Association Laboratory conducted a COVID Impact Study for...
How do we price and sell our virtual event sponsorships? – Ask JP #030
https://youtu.be/I-V34Yr5Jxw Today's Ask JP question is two part on the topic of virtual sponsorships. We’ve been doing a series of podcasts and videos about virtual sponsorships and these questions fall into the third pillar of pricing and selling virtual event...