When to Fire Your Best Salesperson
I bet I’ve got your attention today with the headline. Let me give you some context. About a month ago, the Moery team came together, and we reconfirmed our values as a company. They are collaboration, dedication, and integrity. And we want an all-in attitude with...
The “I Want to Pick Your Brain Over Coffee” Dilemma
I want this topic to come off the right way. It's what I call the "Hey, I want to pick your brain over coffee" dilemma. First, let me set the context. I contact people for information all the time, and likewise, folks ask me for information and insights. Often, it's...
Battling 4th Quarter Burnout
We’re in it, folks – the 4th quarter and I know we have some big goals to meet by years’ end. I have some quick thoughts to share on what you might be feeling right now – fatigue and burnout. If so, I recommend a few strategies that help me get over the hump,...
How to Sell the Capitol Hill Fly-In as a Signature Sponsorship Event
The Capitol Hill Fly-In event has proven to be a sales challenge for associations for a very long time and frankly, difficult to sell as part of our client’s sponsorship portfolio. Not to long ago, I had a conversation with a great CEO and friend, Craig Purser, who...
Tips for Writing Your Own Blog Post
I had two great conversations about blogging recently, so I am inspired to pass on a few tips on how to get started. First – don’t be concerned with creating cutting-edge content or attempt to be profound. Believe me; I am not profound. What I’ve learned is the...
Moery Partners with InLoop to Launch Association Media Platform
We have some BIG news at the Big Red “M.” We are launching a cutting-edge industry news platform – through InLoop - designed through artificial intelligence (AI) to provide the most relevant and influential association content the industry as to offer. InLoop is the...
How to Develop Top-Selling Sponsorship Inventory for Your Next Event – Moery Webinar
If your sponsorship inventory consists of food and beverage events and branding of the conference bag, sponsors are bored. And, it’s a guarantee the new, most sought-after sponsors will be aligning themselves elsewhere. During his next complimentary webinar slated for...
Three Must-Haves for Successful Membership Recruitment
Successful association leaders will tell you that you can’t take your members’ interests for granted. What worked before to get members to enroll is changing. One major shift lies in the ways people decide to join – people want information and input from colleagues to...
How to Approach a Potential Sponsor the Right Way
You're face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization? Shift the focus of...
More Than 110 Million Americans Listen to Podcasts. They Are Your Members!
Podcasting is the #1 way to connect with your members – to drive thought leadership, enhance engagement and reinforce the association’s value proposition. I have experienced the value first hand. The Moery Company’s Association Playbook podcast has more than 12,000...
