Ten Virtual Event Sponsorship Ideas
Are you ready for the incredible opportunities that are about to come your way within the virtual event sponsorships space? Now is the best time to innovate and monetize your content delivery. Break through the existing bureaucracy and self-imposed roadblocks and move...
The Importance of Planning Your 2021 Retention Program Now – Association Field Report (June 12, 2020)
https://youtu.be/kfIV86LOUp0 There's a phrase that's going around right now that I know we all don’t really like that much: in these uncertain times. Let me tell you that there are a few things that I think are quite certain right now. The first is this: you're...
What does a virtual meeting sponsorship look like? – Ask JP #023
https://youtu.be/zHMnTYEAbTw The most asked question I'm hearing right now is, "What does a virtual meeting sponsorship look like?" Here are a few thoughts on inventory plus valuable observations. Virtual meeting sponsorships can help you break down some of the...
Post Pandemic Membership Surge – Association Field Report (June 5, 2020)
https://youtu.be/z0oXMDtxERQ Your association could experience a new member surge over the next three months. You probably think I’m crazy for saying that. However, I've seen it happening over the last several weeks. I'll give you an example. A trade...
How to Recover, Relaunch, and Rebound Your Association
We’ve adjusted, adapted, and pivoted. Now it’s time to recover, relaunch, and rebound. Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Communications First, some observations on what we’re seeing...
How to Pitch Existing Partners a Webinar Sponsorship
The other day, a good friend asked me, "Hey, we’re struggling a bit when it comes to converting existing sponsors – ones that we're having great engagement with – into webinar sponsorships. They’re hesitant about the idea." Here’s the advice that I gave them. Ask your...
How to Update Your Membership Retention and Renewal Programs
Many of you are entering the time of year when you renew your members and this time around, due to the current state of the world, the renewal process will look different than before. On average, our association clients experience 90% of their members renewing on an...
How Do We Pitch Existing Sponsors a Webinar Sponsorship – Ask JP #022
https://youtu.be/nnKPC2G_umg The other day, a good friend asked me, "Hey, we’re struggling a bit when it comes to converting existing sponsors – ones that we're having great engagement with – into webinar sponsorships. They’re hesitant about the idea." Here’s the...
How to Prepare Your Association For The Upcoming Sales Crisis
I've been in this association business for almost 30 years and I've heard a lot of conversations about membership sales. And let me tell, you, I've heard it all! "We’re just a nonprofit, we don't really like selling that much." "You know, we really don't need...
(Re)Developing Your Membership Renewal Process – Association Field Report (May 22, 2020)
https://youtu.be/fyVun9gYg7w Many of you are entering into the part of the year when you renew your members and this time around the renewal process may be a lot different than before. On average, our association clients experience 90% of their members renewing on an...