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Building a Virtual Sponsorship Program, Part 2: Design

Building a Virtual Sponsorship Program, Part 2: Design

We are continuing the discussion on how to develop a strong organizational framework for your virtual sponsorship program. If you haven’t already, please refer to our first post in this series by clicking here, as it lays the foundation for establishing a virtual...

Building a Virtual Sponsorship Program, Part 1: Strategy

Building a Virtual Sponsorship Program, Part 1: Strategy

Virtual sponsorships are a huge topic for associations right now and we’re on fire about it! So, over the next couple of posts, we’re going to cover the pros and cons of virtual events and sponsorships, discuss how to build your virtual sponsorship strategy, building...

The Pros and Cons of Virtual Events

The Pros and Cons of Virtual Events

There are several themes that are revealing themselves as association pivot their in-person events to virtual platforms, some good and others that call for our attention to improve. Here are some of the pros and cons of virtual events that we have seen thus far....

The New Association Hustle

The New Association Hustle

  I've got some business and association related observations for you that I’d like to share with you. And let me tell you, I'm fired up about them!   Employees Recently, I’ve been wondering if and how the value of the employee relationship is going to...

Current Leadership Challenges

Current Leadership Challenges

Hello, friends. Recently, I was having a discussion about leadership with a good friend of mine and he asked me, "What are the leadership trends you’re seeing? What are your thoughts on leadership during this unique time that we're all going through?" I thought about...

How to Build a Virtual Sponsorship Program

How to Build a Virtual Sponsorship Program

  We receive multiple requests every day asking for help building a virtual event sponsorship program so I'm going to walk you through the process. First, a little context. My friend Dean West at the Association Laboratory conducted a COVID Impact Study for...