Three Things I’ve Done RIGHT in Business
Over the years, I’ve been pretty transparent and objective about where I’ve gone wrong in business and my missteps in leadership. Today, I want to share three things that have actually worked out! First, when I launched the company, we really embraced what I feel is...
How to Create Winning Collateral Materials for Membership
This summer, I had the pleasure to speak with a great organization representing a dynamic industry. We discussed using collateral materials for membership, and I made the off-hand comment (which I do at times) that these were a waste of time. Allow me to backtrack and...
Planning to Discount Your Membership Dues?
Recently, I’ve been hearing some discussions centered on membership discounting strategies. Overall, I think it’s something to think more than twice about. And, here’s why: #1 We work hard at our organizations to build up the membership value proposition. So, when we...
Big Trends in Association Content Delivery and Sales
There are a few trends developing around our content delivery and sales process, and it's very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. First, we've been posting...
Three Things Your Sponsorship Salesperson Won’t Tell You
Here is a dose of reality. Unbiased, from an outside source – someone you’re not paying (or, you could be if you’re one of my clients, although they know this already!). Here is the chance for someone to be completely honest with you about your current sponsorship...
Join JP Moery for “Rebuilding Together” Luncheon
Allow me to introduce you to a fantastic organization – Rebuilding Together • DC • Alexandria, which has made an immeasurable difference revitalizing low-income communities and serving in-need residents of Alexandria, VA, for more than three decades. And, they’ve...
Why Associations Don’t Drop Lapsed Members
I’ve watched throughout my career associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? First, I believe associations have a perception they will lose clout on Capitol Hill if the membership...
How Farming Has Made Me a Better Salesperson
Membership and sponsorship sales by day, farming by night is where I have recently found myself. And I absolutely love them both. Oddly enough, they are quite similar. So, I started to implement a few of my farming habits into my sales strategy and saw a...
Leveraging Live Events for Membership Recruitment – Moery Flash Webinar
What better place to recruit new members than during a live association event? Key to success is tactical preparation on several fronts. During his next flash webinar on September 5th at 3:00 pm, JP Moery will share three proven strategies to sign new members during...
How Coaching Youth Lacrosse Has Made Me a Better Businessman
There have always been correlations between professional life and sports. Work hard, be on time, be a good teammate. The list goes on. Playing sports my whole life, I did not realize the impact coaching would have on my career outside of athletics. For the last two...
