Are You Meeting the Diverse Needs of Your Membership?
I had the recent opportunity to work with a great association to implement a member survey on the perception of the organization’s value prop. The first thing we learned was the “Baby Boomer” demographic, which represented the most significant part of the membership...
What I Wish I had Known Before I Accepted My First Sales Job (or, First Job Ever!)
Transitioning from college to my professional career has been one of the most exciting and eye-opening experiences of my life. As a former athlete, my life in college was scheduled down to the hour. As I began working as a Sales Representative at The Moery Company,...
Would You Join Your Association?
One of the fundamental aspects of selling for, advocating on behalf, or representing a group - is to be 100% supportive of their mission. I’ve worked with many associations, and there were a few that had individual policies I didn’t jive with. But, did I believe in...
Top Strategies to Sell New Sponsors – JP Moery’s Flash Webinar Series
The hottest growth opportunity in the association space is sponsorship sales – but, the prevailing question remains, “How do we get new sponsors through the door?” Join JP Moery for another in his series of flash webinars on Thursday, July 31st at 2:30 pm. In his...
We’re Hiring! Seeking a New Moery Business Development Manager
Job Information: Business Development Manager Location: Alexandria, VA Job Status: Full-Time Employee Job Category: Sales/Business Development Career Level: College degree 1 – 3 years of successful sales experience Industries: Consulting firm for trade associations...
Failure to Adapt
One of the most significant concerns I have for my company and the association community is the ability to be nimble and adaptive to evolving business trends and technology. I see organizations embracing the idea of change with the willingness to adapt and adjust...
Follow the Technology Trends and Don’t Get Left Behind
Today’s association business environment requires us to stay abreast of ever-evolving technologies, and be ready to pivot. At one time, email was the shiny new sales tool. Now, social media is quickly blowing it out of the water regarding reaching a broader audience....
What Would Happen if Your Members Chose Not to Join for 1 Year?
This is a big question, folks. A good friend in the association world was speaking with a corporate member who put forth the following scenario – “What if Our company quit all associations for a year – drop our membership with the many trade associations we are...
Get Your Moery “How to Launch” a Podcast E-Book Today
Thinking about launching a podcast at your organization? The Moery Company has produced the Association Playbook podcast for 3 years – and, it was the best communications decision we ever made. The Playbook has allowed us to reach a global audience on a weekly basis;...
Moery Set to Launch Flash-Webinars on July 19th
Our monthly webinars have proven to be so popular; we’re taking these to the next level by offering them twice monthly in a fast-hitting, 15-minute format. The move is inspired by the speed of our sponsored #18 Dale Coyne w/ Vasser-Sullivan IndyCar – we plan to do the...
