How to Leverage Virtual Events for Membership Growth
New member recruitment is just as important as member retention. Here’s how to leverage what you have available to you – in this current environment – to recruit new members. One thing that we're learning more about is the value of membership recruitment, membership...
Discipline Is a Key to Success – Association Field Report (October 2, 2020)
https://youtu.be/wGXdkhAZDLI Subscribe to our YouTube Channel to be notified when the latest episode of the Association Field Report goes live! I've gained a lot of insight, information, and ideas from podcasts. I listen to them almost every morning. My...
Day in the Life of an Association Sales Executive
5:00 pm My day starts the night before. Before leaving my desk in the evening, I make a list of 4-5 things I want to accomplish the next day. These items come from my weekly list that I make every Friday, which includes all that needs to be accomplished for all...
How Should We Handle New Membership Recruitment in Q4? – Ask JP #35
https://youtu.be/fadKWlHldmI I was asked the other day, "How should we handle new membership recruitment going into the fourth quarter?" Got three tips that immediately came to mind that I hope you find helpful. First, make an offer to companies – ones that are...
Get a Pulse on Your Organization’s Culture – Association Field Report (September 25, 2020)
https://youtu.be/suK6Jw8SPW8 I would like to share a conversation I had with our team last week. It was a great conversation! Here’s some context: if you're an association, your staff is working remotely and, more than likely, your business model has been disrupted in...
Changing the Narrative
As a sales representative closing a deal is all about timing. We are all too familiar with the now exhausted expression, "These unprecedented times." The narrative and focus needs to change to, "This unprecedented opportunity." How can we change the common objection...
How Do We Leverage Virtual Events for Membership Recruitment? – Ask JP #034
https://youtu.be/a5-rImMnmOQ The question today is, "How do I leverage virtual meetings to increase membership?" I'm going to break this down into before the event, during the event, and after the event. Before the event. Everyone has been suppressing their...
How to Sell More Sponsorships for Your Association’s Virtual Event
Want to sign on more sponsors for your virtual events? We’ve got some insights for you and a real-life example. Here's how you can get more sponsors for your virtual event: 1. Invite your sponsors – or prospective sponsors – to a briefing for your virtual event to...
Hope is Not A Strategy
As my favorite personal development gurus, Dave and Rachel Hollis, like to say, “Hope isn’t a strategy.” If you want to lose 20lbs – you cannot just hope that extra weight away – you have to meal prep, you have to develop a workout plan and you have to put in the...
How to Sell More Virtual Event Sponsorships – Association Field Report (September 18, 2020)
https://youtu.be/m9PeLuuoMKk Here are some observations from the field on getting more sponsor revenue and gaining more sponsors. And we’ve got a perfect example to share because we did this the other day. It went great and I'll share the results with you....