Virtual Event Sponsorship Value Add-Ons – Association Field Report (August 7, 2020)
https://youtu.be/zCmQWjAR2bs Virtual event sponsorships are top of mind for a lot of you right now so we want to share with you what we’ve observed. Many of you are having to compress the meeting agenda which means you’ll have less time to allow you sponsors to speak,...
The Value of an Association Membership
One of the things that I think is really important – and available for all of your associations to use right now – is the unprecedented narrative. A story that you can tell current and potential members about the value of membership with your association during hard...
Navigating the Association Space for Newcomers
Earlier this summer I began my employment at The Moery Company as the Executive Assistant to the President. Although I am relatively new to the association community and The Moery Company, I thought I would share insight into my experiences as an employee that...
5 Membership Recruitment Tips
These past few months have been an incredible time for associations to show their value to their members and prospects. They have helped their members secure PPP loans, lobby that their members are essential businesses, and develop plans for reopening. The...
How do we get started with a virtual sponsorship program? – Ask JP #029
https://youtu.be/psblDcbldiQ "How do I start with my virtual sponsorship program?" I’m going to dive deep and explain the strategic decisions you need to walk through. Virtual Platform First and foremost, learn the platform that you're going to be using for your...
The Value of Membership – Association Field Report (July 24, 2020)
https://youtu.be/MhK3dsXQzMs Just got off a meeting with our advisory board and, I'll tell you what, we've got the best advisory board in the association space! If you don't believe me, look them up! Go to our website and you can see the rock stars that are on...
The Next Big Sponsorship Deliverable
It seems like a lifetime ago that meetings were live and in-person and sponsorship opportunities were also in-person. The deliverables were heavy on networking and access to prospects – we were almost guaranteeing our sponsors that they could meet who they...
The Current Role of Leadership
One of the realities about the current role of leadership – and times when we’re not dealing with a crisis such as a pandemic – is getting your team to buy-in to your values and mission. Whether you are an association leader, running your own business, or...
How do I find my next role? – Ask JP #028
https://youtu.be/AH6xFjJGh7o Here's a question that I'm getting quite a bit, "Hey, I'm looking for my next role. I may need a new position. I've been transitioned out of my organization. What do I do about it?" It's very interesting time for a career transition...
Virtual Event Sponsorship Ideas
Virtual meeting sponsorships can help you break down some of the old bureaucracy that stiff-armed opportunities for sponsors in an in-person meeting setting. Internal regulations, bureaucracy, and task forces telling us what we can and cannot do. However, now we're in...