How Do We Create a Renewal Process for Membership in 2021? – Ask JP #046
https://youtu.be/gX5noZvAi-0 The question for Ask JP today is, "How do we create a renewal process for membership in 2021?" Organizations are going to be evaluating their membership status with you and they're going to be evaluating every association that they are a...
Don’t Wait Too Long to Make a Decision – Association Field Report (December 11, 2020)
https://youtu.be/I2P8zSW3n_g There is a real lack of certainty around associations and their programs as we head into 2021. Associations and their partners – in the first quarter or maybe even in the second quarter — are unsure if the events in the new year are going...
Is It Okay to Send a Cold LinkedIn Message to Set up a Meeting? – Ask JP #045
https://youtu.be/vUbXtBHMgy8 Hi, welcome to another edition of Ask JP! The question today is, "Should I – or is it a good idea to – send a cold LinkedIn message to set up a meeting?" I feel strongly about this. No. Secondly, I don't think we should do cold...
The Importance of Small Business – Association Field Report (December 4, 2020)
https://youtu.be/3CY8YiSykBc Small Business Saturday, I love it – it happened just last weekend. However, you should know that it's small business everyday here. I want to give association leaders some food for thought because now is important time to think about the...
What Are Your Thoughts on the Current State of Mergers and Acquisitions? – Ask JP #044
https://youtu.be/wnbWIHFxpIk Great question this week, "What do you think about the market of mergers and acquisitions in the association space?" I think we've seen an increase over the last several years – even before the pandemic – where industries were...
To Discount or Not to Discount, That Is the Question
Over the years, I have discounted memberships depending upon the association and their flexibility as I sold on their behalf. Typically, the discount is provided as an incentive for a new member who is unfamiliar with the association. In the last year, because of...
How do we sell new memberships in the middle of a pandemic? – Ask JP #043
https://youtu.be/7WH9WXtjOpQ Question today is, "How do we sell membership in this environment?" Had this question come up during a great panel discussion that I was on yesterday so I will share some of the thoughts of my association colleagues and myself. Many of the...
A Look Inward – Association Field Report (November 20, 2020)
https://youtu.be/Yyf1xO1Rkns Today’s field report is going to be a little bit different. Today it’s a Report from the Office, my office. Some things that I'm thinking about that I want to share with you. You know, I may come off as someone who has it together with all...
Three Incredible Lessons Learned in 2020
The year 2020 has been a long and stressful ride, but through all the ups and downs, I have learned some incredibly valuable life lessons that I will carry with me into the new year and beyond. Lesson #1: the importance of flexibility. The world quite literally came...
How Should We Lead Our Associations Right Now? – Ask JP #042
https://youtu.be/DFLsfvrJJlo The question this week is, "How do we lead right now? How do we lead our associations?" This one is for the association CEO, executives, and leaders. Recently, I've been reading a lot of thought leadership from Bruce Clarke, an Army...