Moery Company Blog - The Moery Company

3 Reasons August is a Great Sales Month

Conventional wisdoms says August is a "slow" sales month.  I couldn't disagree more.  In fact, for some sales pros the dog days of Summer are a great opportunity.  Here's why. Access:  Sure, most of your prospects take some time off.  But the...

Special Offer for Blog Readers

Good morning, friends. This week, I visited friends at the National Confectioners Association to discuss "Top Ten Trends in Association Business Development." We had a great dialogue about these observations and how it applies to NCA's opportunities. As you prepare...

Exhibit Sales – We Got That.

Trade show exhibit sales are under some intense pressure.  When MoeryLAI was launched, several associations asked us to assisnt in this important area. Primarily, two factors kept us from moving into the space right away: 1. I frankly wasn't sure if the model...

Say goodbye to “free riders”

Here are three ideas on how to deal with "free riders."  These prospects stay just close enough to the association to participate, but never pull the trigger on joining.  We're paralyzed with our response.  They often tell us how...

Snacks

I finally "jumped the shark" in my role as a parent of two young girls (13 and 9). For six years, I have coached softball, attended band concerts, Girl Scout events, etc.  It is truly a joy to observe and support our young ones. But, I'm fed up.  Literally....

Three Observations for CEOs

I have spent the last few weeks attending association events, recruiting members and meeting CEOs. There have been three observations I wanted to pass along to my CEO friends. Events: Too much association "busywork" content is sucking energy out of general...

Free

Entering the membership development game more than two decades ago, my bias was to limit benefits and services to prospects. "Over my dead body" comes to mind. My view has changed. Here is why: 1. The fundamental of free as a part of virtually every business model has...