Moery Company Blog - The Moery Company

Common Themes for Partnership Success

More than fifty associations have been our clients since 2010. Through those experiences we have learned about what makes partnerships tick. Tiffany Freud, Chief Sales Officer, describes productive collabor

What’s the Problem?

Association business models are making a comeback.  Most of our clients are experiencing conference, sponsorship, membership growth.  Since fundamentals are improving, it might be time to turn over your apple cart as everyone is just cruising...

Todays Lead…

Business thought leaders have been gracious enough to become members of my unique and exclusive advisory board.  These individuals volunteer their time and expertise to make me a better leader, salesperson and business owner. ...

The best of sales and marketing consulting have partnered up to form an unbeatable team within the industry

The war stories of more than three decades in business development has taught me to appreciate the value of great marketing. We need better lead generation possibilities to make our sales process faster and more efficient. Over the last three years, MoeryLAI has developed some best practices for sales. However, we want to help associations to pull more prospects toward membership, sponsorship and trade show sales. As a result, I’m pleased to really add the “and marketing” part of the MoeryLAI value proposition with this strategic partnership announcement.

3 tips to beating the first objection.

Each month MoeryLAI speaks with organizations to develop more partnerships. Often we sell sponsorships, exhibits for trade shows or corporate membership for a national association. Many prospects voice initial concerns like "you don't know the industry," or "you don't...

What Jesus Taught Me About Sales.

Recently, I have spent time studying the New Testament.  And, regardless of your spirituality or station in life, there are a number of incredible practices which apply to basic sales principles. Good stories are a must:  Jesus' ability to use parables to teach are...

ENewsletter and a VLog Announcement

Two new initiatives have the house buzzing at MoeryLAI. The second edition of  "Association Leadership, is generating some excellent feedback from friends in the small business and association community.  Every two weeks, I will highlight articles or...

7 Tips for Board of Director Relationships

Over the years, chief executives and senior staff have provided some great feedback to me about Board of Director relationships. Here are a few best practices. 1. Use outside experts to address a broad range of industry issues. This approach demonstrates your...

Ego as a Trap

Your association could learn a great dealfrom the Lance Armstrong ego trap. I can feel the pull to deny problems, and react harshly toward critics. What if our association had an "Oprah Interview?" Imagine these Yes or No questions. Q: Has your association...