PODCASTS - Washington DC Association Consultant

Association Labs Podcast – Host JP Moery, President of The Moery Company, offers a weekly episode on leadership, business growth, sales and more. Our mission is to arm you with insight and strategy on the challenges confronting the nonprofit community.


JP Moery’s Association Playbook – Episode 99: Association Transformation with Special Guest, Heidi Brock

JP Moery’s Association Playbook – Episode 99: Association Transformation with Special Guest, Heidi Brock

Host JP Moery recently sat down for a recording session with his good friend and industry colleague, Heidi Brock, President and CEO of the Aluminum Association. He’s been truly excited in the last few years to witness the transformation of the Aluminum Association, under Heidi’s leadership. Heidi is unique in that she is a former member as well a member of a number of other organizations. As a CEO, this experience has afforded her a keen perspective and crystal-clear understanding of the need for a well-defined business proposition as well as creating an association that delivers concrete value to its members. She also saw a big opportunity in building out a culture of advocacy for the Aluminum industry – and, the effort has proven to be enormously successful. Listen in!

JP Moery’s Association Playbook – Episode 98: Bad Advice, Mistakes Made & Lessons Learned

JP Moery’s Association Playbook – Episode 98: Bad Advice, Mistakes Made & Lessons Learned

“Having recently blogged on the best pieces of advice I ever received, my thoughts have naturally drifted to the bad advice I followed, as well the mistakes I made,” says Host JP Moery. With his daughter heading off to college this month, JP has been a little more reflective these days. He shares some of his missteps and the life lessons he learned about finances, leadership opportunities, and that first job. This might be a good podcast to share with your kids!

JP Moery’s Association Playbook – Episode 96: Fantastic Member Engagement Strategies, with Guest Julie Divine – Moery Company

JP Moery’s Association Playbook – Episode 96: Fantastic Member Engagement Strategies, with Guest Julie Divine – Moery Company

When Host JP Moery first started his association consulting business, it was primarily a membership recruitment operation. However, the tide has begun to shift. With association data showing it’s more expensive to recruit new members than retain current ones; The Moery Company is moving into membership engagement services, as well. Sales Associate, Julie Divine has done a fantastic job developing a very successful member engagement program for a Moery partner. She shares this unique sales experience and the strategy behind the “warm handshake.”

JP Moery’s Association Playbook – Episode 94: Small-Town Takeaways for Success – Moery Company

JP Moery’s Association Playbook – Episode 94: Small-Town Takeaways for Success – Moery Company

Host JP Moery recently had the great pleasure of visiting his hometown of Hennessey, Oklahoma, and his high school alma mater – where he shared a few thoughts with the 2017 graduating class. He lived there for 18 years – spent 12 of those in the school system and graduated with about 70 people back in 1983. He says, “It was fantastic to be back.” The experience left him reflective of where he came from and who he is today. He shares 4 small-town takeaways for success.

JP Moery’s Association Playbook – Episode 93: Identifying the Decision-Making Process in Membership Sales

JP Moery’s Association Playbook – Episode 93: Identifying the Decision-Making Process in Membership Sales

A daunting CHALLENGE in sales is identifying who the decision maker is (and isn’t), says Host JP Moery. Today, the decision-making process continues to evolve within an environment of “flatter” organizations. To further complicate your effort, it’s not unusual to have a more collaborative decision-making approach as an organization’s membership dues may often come from different budgets within the same company!  He breaks it down for you in his latest podcast.

JP Moery’s Association Playbook – Episode 92: Sales Today is a Whole New Ball Game

JP Moery’s Association Playbook – Episode 92: Sales Today is a Whole New Ball Game

Host JP Moery welcomed friend and colleague, Mike Thomas, SVP of Sales at The Moery Company to his latest podcast. This was a great session – in which JP and Mike hashed through how the sales game has changed since they wore a younger man’s clothes. He and Mike discuss what it takes to be successful today and how Millennials are poised to make their mark.

JP Moery’s Association Playbook – Episode 91: 10 Key Questions for a Better Pipeline

JP Moery’s Association Playbook – Episode 91: 10 Key Questions for a Better Pipeline

“Often we are more hopeful because of a pleasant conversation with a prospect than assessing the reality of how far along we are – or, how likely it is to happen,” says Host JP Moery. Improvements can be made by going deeper to find out what you really don’t know.  And, the more you are uncertain of, the less likely this deal will truly happen.  JP offers 10 questions, which may help you determine what deals are real – or a pipe dream.

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