Association Labs Podcast – Host JP Moery, President of The Moery Company, offers a weekly episode on leadership, business growth, sales and more. Our mission is to arm you with insight and strategy on the challenges confronting the nonprofit community.
JP Moery’s Association Playbook – Episode 96: Fantastic Member Engagement Strategies, with Guest Julie Divine
When Host JP Moery first started his association consulting business, it was primarily a membership recruitment operation. However, the tide has begun to shift. With association data showing it’s more expensive to recruit new members than retain current ones; The Moery Company is moving into membership engagement services, as well. Sales Associate, Julie Divine has done a fantastic job developing a very successful member engagement program for a Moery partner. She shares this unique sales experience and the strategy behind the “warm handshake.”
Upcoming sales meeting this week? New prospect . . . are you ready? Host JP Moery has been holding sales meetings for more than 20 years and has faced every sales situation imaginable. In that time, he’s developed an easy strategy to ensure that first meeting runs smoothly and has less tension. He shares his top 5 tips during his latest episode.
Host JP Moery recently had the great pleasure of visiting his hometown of Hennessey, Oklahoma, and his high school alma mater – where he shared a few thoughts with the 2017 graduating class. He lived there for 18 years – spent 12 of those in the school system and graduated with about 70 people back in 1983. He says, “It was fantastic to be back.” The experience left him reflective of where he came from and who he is today. He shares 4 small-town takeaways for success.
JP Moery’s Association Playbook – Episode 93: Identifying the Decision-Making Process in Membership Sales
A daunting CHALLENGE in sales is identifying who the decision maker is (and isn’t), says Host JP Moery. Today, the decision-making process continues to evolve within an environment of “flatter” organizations. To further complicate your effort, it’s not unusual to have a more collaborative decision-making approach as an organization’s membership dues may often come from different budgets within the same company! He breaks it down for you in his latest podcast.
Host JP Moery welcomed friend and colleague, Mike Thomas, SVP of Sales at The Moery Company to his latest podcast. This was a great session – in which JP and Mike hashed through how the sales game has changed since they wore a younger man’s clothes. He and Mike discuss what it takes to be successful today and how Millennials are poised to make their mark.
“Often we are more hopeful because of a pleasant conversation with a prospect than assessing the reality of how far along we are – or, how likely it is to happen,” says Host JP Moery. Improvements can be made by going deeper to find out what you really don’t know. And, the more you are uncertain of, the less likely this deal will truly happen. JP offers 10 questions, which may help you determine what deals are real – or a pipe dream.
"I’ve learned successful leadership often comes down to some simple truths," says Host JP Moery. Whether you’re an association CEO, company president, or head of a department, he imparts three leadership truths he hope can help you run your show just a...
Does your prospectus follow the same old format? Host JP Moery has seen a few lately and can tell you from his experience, chances are your prospectus needs a fresh approach. It’s time to shake things up and create something that will catch the prospect’s...
This phrase truly rubs host JP Moery the wrong way. Anyone who knows him well, knows he takes every part of his business very personally. In fact, he totally believes it’s a differentiator for his company. So, it definitely strikes a nerve when a business associate throws him a curve ball and says, “It’s nothing personal.” Listen in to his recent riff.
JP Moery’s Association Playbook – Episode 87: Three Sure-Fire Strategies to Grow Your Sponsorship Program
Selling sponsorships is hard work and if your program has hit a wall – Host JP Moery offers three sure-fire strategies that can take your sponsorship growth to a whole new level. Check out his latest...