JP Moery’s Association Playbook Podcast – President of The Moery Company, Host JP Moery offers a weekly episode on leadership, business growth, sales and more. Our mission is to arm you with insight and strategy on the challenges confronting the nonprofit community.
JP Moery’s Association Playbook – Episode 168: Big Trends in Association Content Delivery and Sales
There are a few trends developing around Moery Company content delivery and our sales process, and it’s very exciting, says Host JP Moery. Over the last several weeks, he’s seen growth in content engagement and has observed the sales cycle at the Big Red...
JP Moery’s Association Playbook – Episode 167: Top Tips for Generating Winning Collateral Materials for Membership Recruitment
It's very rare if ever that a prospect says, “Hey, send me your membership information,” and then they sign up off the bat, explains Host JP Moery. But, created and utilized strategically, collateral materials for membership recruitment can significantly...
JP Moery’s Association Playbook – Episode 166: What Farming and Sales Success Have in Common, with Julie Divine
Who knew there are strong parallels between farming and a fantastic sales process? This week, Host JP Moery welcomes to the show, Moery Biz Dev Associate Julie Divine who recently moved her family from Northern Virginia to where she describes as “the...
JP Moery’s Association Playbook – Episode 165: How Coaching Has Made Me a Better Businessman, with Jordan Weiss
A sports enthusiast, Host JP Moery, knows well the correlations between professional life and sports. Work hard, be on time, be a good teammate. The list goes on. This week JP welcomes to the show Moery Business Development Manager, Jordan Weiss, who’s...
JP Moery’s Association Playbook – Episode 164: Secrets Every Association Should Know About Sponsorship Sales, with Elizabeth Johnson
Here’s a dose of reality for associations…. Host JP Moery welcomes to the show Moery Vice President, Elizabeth Johnson who’s been selling sponsorship programs for the past eight years at the Big Red “M.” During this episode, she shares her seasoned and...
JP Moery’s Association Playbook – Episode 163: Why Associations Should Evaluate their Public Affairs Infrastructure, with Stuart Roy
Is your association equipped to manage the next public affair crisis – quickly? How should you best deploy your team and assets when urgent scenarios develop? What’s your narrative on the latest issue? Host JP Moery welcomes to the show, Stuart Roy,...
JP Moery’s Association Playbook – Episode 162: The New Landscape for Association Advocacy, with Brian Wild
Associations may need a new playbook, folks. In the last few years, a disruption has occurred which has changed how advocacy will play out going forward, and you must adapt your approach, says Host JP Moery. This week, JP welcomes to the podcast Brian...
JP Moery’s Association Playbook – Episode 161: Launching a Successful Association Podcast, with ABMA’s Scott Lynch
If your association is thinking about implementing a podcasting program, this episode is a must listen! This week, the American Boiler Manufacturers Association (ABMA) President and CEO Scott Lynch joined Host JP Moery to discuss the success they’ve...
JP Moery’s Association Playbook – Episode 160: Follow the Tech Trends (or, Get Left Behind) with Kerry Doyle
Today’s association business environment requires us to stay abreast of ever-evolving technologies and be ready to pivot. Host JP Moery welcomes to the show Moery Salesforce Guru, Kerry Doyle who breaks down why associations need to stay ahead of the...
JP Moery’s Association Playbook – Episode 159: How to Cultivate Thought Leadership at Your Association, with Mike Thomas
Thought leadership is a hot topic in business these days, and developing a thought leadership strategy is an excellent opportunity for associations to push membership value. Host JP Moery welcomes to the show Moery SVP Mike Thomas who spearheaded just...
