If Host JP Moery could travel back in time and relaunch the Big Red “M,” he’d make some key changes to his approach. From setting a sustainable pricing structure to creating a platform for information distribution to focusing less on office space and...

This week, we celebrate an epic milestone – the 150th episode of the Association Playbook podcast.  Host JP Moery welcomes a very special guest – his long-time friend and mentor, Leslie Hortum who manages the Washington, DC office of Spencer Stuart – an...

Over the years, one of the most common questions Host JP Moery receives by associations is how to get new sponsors through the door. This week, JP shares a 6-point sales methodology he’s been honing with his team at the Big Red “M,” which will help you...

When it comes to renewing your members, obviously the goal is to get them back on board sooner rather than later, right? Host JP Moery says the quality of your renewal letter can impact whether your members “act now,” or if that request gets shelved for a...

Host JP Moery dives deep this week on his team’s winning social media methodology, which has helped escalate brand awareness and had a tremendous impact on sales. Every small business and association can utilize this strategy, and it’s a minimal lift. JP...

Podcasting is one of the fastest growing and effective communications tools today. Host JP Moery has been hosting the Association Playbook for three years, and it’s had a tremendous impact on his business. If you are thinking about launching a podcast –...

Sponsorship sales is the hottest growth opportunity for associations today, and organizations continue to miss the boat. This week, Host JP Moery explains why and offers a 4-point strategy to revamp your sponsorship program.      ...

Some execs in the association space are looking to make significant changes to the sales structure within their organizations – however, Host JP Moery warns while sales activity is extremely important, it is not the sole component of a successful program....

A common theme most associations wrestle with is the question of how increased engagement can lead to renewal and acquisition growth. Host JP Moery’s guest this week is his good friend of more than a decade, Pete Kaminskas, CompTia’s Vice President, Member Relations – Public Sector & Advocacy. Pete shares, “While there are many avenues to pursue on this topic, the concept of launching new membership councils is yet another strategy to drive relevance, visibility and, yes – growth, within your association.” JP and Pete discuss best practices in developing and launching member councils.

Leading up to a client’s tradeshow can become a stressful time fielding all the vendor requests, and the line of communication between vendor and trade association is a critical task to ensure your sponsors have a positive experience. Host JP Moery welcomes to the show, Moery Business Development Manager, Jordan Weiss to discuss the myriad ways to manage an unhappy vendor, how to maintain those long-term sponsors, and ensure a successful show.