JP Moery’s Association Playbook Podcast – President of The Moery Company, Host JP Moery offers a weekly episode on leadership, business growth, sales and more. Our mission is to arm you with insight and strategy on the challenges confronting the nonprofit community.
JP Moery’s Association Playbook – Episode 158: Guess Who Was the Worst Salesperson of All Time…?
Host JP Moery openly admits that for a time during his career he was the “worst salesperson ever.” He had so much ego wrapped into the sales process - it was impacting every stage of the game. JP had to change his “mind set,” and he tell you how during...
JP Moery’s Association Playbook – Episode 157: Member Segmentation, with Guests Pete Kaminskas and Patty Leeman
Implementing membership segmentation can significantly benefit your association. This week, Host JP Moery welcomes to the show CompTIA’s VP of Industry Relations, Pete Kaminskas and Moery Chief Analyst, Patty Leeman. Collectively, they’ve observed...
JP Moery’s Association Playbook – Episode 156: Why Do Associations Carry Lapsed Members?
Host JP Moery has watched throughout his career as associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? JP breaks down the top 3 reasons and encourages you to send a strong...
JP Moery’s Association Playbook – Episode 155: Your Association Business Model Might Need a Closer Look
Over the last 24 months, Host JP Moery has seen an unprecedented need for the evaluation of dues levels, membership categories, and sponsorship inventory and pricing. Now is the time when corporate members are evaluating their relationship with your...
JP Moery’s Association Playbook – Episode 154: How to “Bring It” as a New Salesperson, with Madeline Trabucco
Everyone remembers their first job and the dreaded learning curve. This week, Host JP Moery welcomes to the podcast Moery Sales Associate, Madeline Trabucco, who just celebrated her first year on staff. She’s a rising star at the Big Red “M,” and she...
JP Moery’s Association Playbook – Episode 153: What Would You Do If Your Members Dropped for a Year?
This is a big question, folks. Host JP Moery had a recent conversation with a good friend in the association space, which was extremely intriguing. He shared with JP a scenario he’d heard from a corporate member who put forth, “What if our company quit...
JP Moery’s Association Playbook – Episode 152: Why a “Discovery Strategy Session” is Key to Launching a Podcast
Podcasting is one of the fastest growing and most effective communications tools today. JP Moery has been hosting the Association Playbook podcast for 3 years now – and, 11,000+ downloads later, it’s had a tremendous impact on his business. If you are...
JP Moery’s Association Playbook – Episode 151: What I’d Do Differently If I Launched My Business Today
If Host JP Moery could travel back in time and relaunch the Big Red “M,” he’d make some key changes to his approach. From setting a sustainable pricing structure to creating a platform for information distribution to focusing less on office space and...
JP Moery’s Association Playbook – Episode 150: Association CEO Search Trends, with Spencer Stuart’s Leslie Hortum
This week, we celebrate an epic milestone – the 150th episode of the Association Playbook podcast. Host JP Moery welcomes a very special guest – his long-time friend and mentor, Leslie Hortum who manages the Washington, DC office of Spencer Stuart – an...
JP Moery’s Association Playbook – Episode 149: Sure-Fire Strategies to Sell New Sponsors
Over the years, one of the most common questions Host JP Moery receives by associations is how to get new sponsors through the door. This week, JP shares a 6-point sales methodology he’s been honing with his team at the Big Red “M,” which will help you...
