The Association Hustle Podcast – is JP Moery’s newly branded show, which aligns with the content from his book: Association Hustle – Top Strategies for Association Growth. JP’s mission is to provide insights and strategy to help 21st century associations remain relevant and thrive in a progressively complex and competitive business landscape.
The 100th episode - what a milestone! Host JP Moery has come a long way since recording that first podcast back in September 2015, which featured some classic content on membership and advocacy. Today, with more than 7,500 listeners strong - he candidly...
JP Moery’s Association Playbook – Episode 99: Association Transformation with Special Guest, Heidi Brock
Host JP Moery recently sat down for a recording session with his good friend and industry colleague, Heidi Brock, President and CEO of the Aluminum Association. He’s been truly excited in the last few years to witness the transformation of the Aluminum Association, under Heidi’s leadership. Heidi is unique in that she is a former member as well a member of a number of other organizations. As a CEO, this experience has afforded her a keen perspective and crystal-clear understanding of the need for a well-defined business proposition as well as creating an association that delivers concrete value to its members. She also saw a big opportunity in building out a culture of advocacy for the Aluminum industry – and, the effort has proven to be enormously successful. Listen in!
“Having recently blogged on the best pieces of advice I ever received, my thoughts have naturally drifted to the bad advice I followed, as well the mistakes I made,” says Host JP Moery. With his daughter heading off to college this month, JP has been a little more reflective these days. He shares some of his missteps and the life lessons he learned about finances, leadership opportunities, and that first job. This might be a good podcast to share with your kids!
JP Moery’s Association Playbook – Episode 97: Effective Meeting Strategies for Actionable Outcomes, with Guest Patty Leeman – Moery Company
How many meetings have you attended this year, which were poorly planned and frankly, an unfortunate waste of your time? “We’ve all been in very good meetings, and we’ve all been in very bad meetings,” says Host JP Moery. He welcomes to the podcast Moery Chief Analyst...
JP Moery’s Association Playbook – Episode 96: Fantastic Member Engagement Strategies, with Guest Julie Divine – Moery Company
When Host JP Moery first started his association consulting business, it was primarily a membership recruitment operation. However, the tide has begun to shift. With association data showing it’s more expensive to recruit new members than retain current ones; The Moery Company is moving into membership engagement services, as well. Sales Associate, Julie Divine has done a fantastic job developing a very successful member engagement program for a Moery partner. She shares this unique sales experience and the strategy behind the “warm handshake.”
JP Moery’s Association Playbook – Episode 95: The Successful Sales Meeting Made Simple – Moery Company
Upcoming sales meeting this week? New prospect . . . are you ready? Host JP Moery has been holding sales meetings for more than 20 years and has faced every sales situation imaginable. In that time, he’s developed an easy strategy to ensure that first meeting runs smoothly and has less tension. He shares his top 5 tips during his latest episode.
Host JP Moery recently had the great pleasure of visiting his hometown of Hennessey, Oklahoma, and his high school alma mater – where he shared a few thoughts with the 2017 graduating class. He lived there for 18 years – spent 12 of those in the school system and graduated with about 70 people back in 1983. He says, “It was fantastic to be back.” The experience left him reflective of where he came from and who he is today. He shares 4 small-town takeaways for success.
JP Moery’s Association Playbook – Episode 93: Identifying the Decision-Making Process in Membership Sales
A daunting CHALLENGE in sales is identifying who the decision maker is (and isn’t), says Host JP Moery. Today, the decision-making process continues to evolve within an environment of “flatter” organizations. To further complicate your effort, it’s not unusual to have a more collaborative decision-making approach as an organization’s membership dues may often come from different budgets within the same company! He breaks it down for you in his latest podcast.
Host JP Moery welcomed friend and colleague, Mike Thomas, SVP of Sales at The Moery Company to his latest podcast. This was a great session – in which JP and Mike hashed through how the sales game has changed since they wore a younger man’s clothes. He and Mike discuss what it takes to be successful today and how Millennials are poised to make their mark.
“Often we are more hopeful because of a pleasant conversation with a prospect than assessing the reality of how far along we are – or, how likely it is to happen,” says Host JP Moery. Improvements can be made by going deeper to find out what you really don’t know. And, the more you are uncertain of, the less likely this deal will truly happen. JP offers 10 questions, which may help you determine what deals are real – or a pipe dream.