The Association Hustle Podcast – is JP Moery’s newly branded show, which aligns with the content from his book: Association Hustle – Top Strategies for Association Growth. JP’s mission is to provide insights and strategy to help 21st century associations remain relevant and thrive in a progressively complex and competitive business landscape.
Host JP Moery is a big fan of Marketing General’s annual Membership Marketing Benchmark Study. Word-of-mouth (WOM) recommendations rate as a top recruitment strategy, and JP highlights 3 effective ways to create and utilize word-of-mouth recommendations (without having to actually ask your members do too much). These are fantastic, so listen in.
As associations begin to feel the revenue squeeze, the inclination is to implement a membership discounting program. Host JP Moery has participated in a number of discussions this year centered on this strategy; however, he believes the approach is one leadership should think twice about. He shares his rationale and several recommendations for successful membership development. Check it out!
Here’s a NEWSFLASH – 70% of associations have indicated it’s more expensive to recruit new members than to retain their current ones. Furthermore, with nearly 50% of organizations achieving more ROI through long-term relationships, retaining members is essential for success. During host JP Moery’s recent podcast, he offers numerous strategies for your association membership efforts.
Association Labs – Episode 41: Who’s Responsible for the Acquisition of New Members in Your Organization?
Host JP Moery keeps his finger on the pulse of the association industry – and, one of his tactics is to review job openings. Recently, he’s seen a troubling trend around what’s required of Membership Directors, Membership Associates, and/or Membership Development Managers. He’s found these folks have way too much on their plate. JP details its adverse impact on association growth and makes some sound recommendations in his recent podcast.
There have been many professional influences throughout host JP Moery’s career, but he has three business mentors, in particular, he tips his hat to during his 40th episode. Listen in.
Looking back at his career path, host JP Moery ponders several aspects of his professional life he wished he’d done differently – decisions made or actions he didn’t take along the way. In this episode, JP reflects back given what he’s learned and experienced over the years. Perhaps, you can relate.
Freedom, confidence, and liberation: these were the result of 3 linchpin moments experienced by host JP Moery in his early 30s. During this episode, JP reveals several personal decisions that propelled his career and shaped how he runs his business today.
Host JP Moery admits to having had a huge chip on his shoulder when he started working in DC some 30 years ago. In his latest episode, he explains why and the impact it had on his career. Looking back, he wishes he’d been more self-aware because his path would have been a lot easier. JP shares the take-aways from his experience. Listen in.
Have you ever been fired? Host JP Moery was given the ax once some 30 years ago. He reflects on that experience and offers the 3 things he failed to execute as a new employee as well as the critical mistakes made by the hiring company. The lessons learned...
Host JP Moery discusses the 3 books that have had the greatest impact on his professional growth – each from a different stage in his career. While he works well in strategy and big picture thinking – JP admits implementation has been his biggest...