JP Moery’s Association Playbook Podcast – President of The Moery Company, Host JP Moery offers a weekly episode on leadership, business growth, sales and more. Our mission is to arm you with insight and strategy on the challenges confronting the nonprofit community.
JP Moery’s Association Playbook – Episode 138: Three Precarious Assumptions Made in Association Sales
We often make “assumptions” in the membership and sponsorship sales game, says Host JP Moery and warns, "Don’t make this mistake – ever, as the assumptive narrative has proven to be a dangerous one over and over." This week, JP shares three common sales...
JP Moery’s Association Playbook – Episode 137: Leveraging Live Events for Membership Sales, with Jordan Weiss
Conferences, conventions, and symposiums are incredible opportunities to recruit new members. This week, Host JP Moery welcomes to the podcast Business Development Manager, Jordan Weiss who just returned from two live events to meet with member prospects...
JP Moery’s Association Playbook – Episode 136: What I’ve Learned from My First Job, with Madeline Trabucco
No matter how many years go by in our professional lives, our first job always sticks with us - the growing pains, getting our footing and gaining some confidence along the way. Host JP Moery welcomes to the podcast, Moery Sales Associate, Madeline...
JP Moery’s Association Playbook – Episode 135: How Quality Data is Driving the Sales Process, with Kerry Doyle
Data is key to developing winning sales strategies and this week’s guest is The Moery Company "data" expert – Salesforce Manager, Kerry Doyle. She and Host JP Moery discuss the methodology behind collecting quality data and how tracking and evaluating...
JP Moery’s Association Playbook – Episode 134: Customizing Membership and Sponsorship Sales, with Jordan Weiss
Host JP Moery welcomes to the show for the first time – Moery Biz Dev Manager, Jordan Weiss. A specialist at revamping association legacy programs, Jordan has developed a customized approach for two very distinct client groups – membership and sponsorship...
JP Moery’s Association Playbook – Episode 133: Four Characteristics of a Winning Sales Team, with SVP Mike Thomas
Association membership sales is a dynamic process and requires a specialized approach by your team. Host JP Moery welcomes to the show Mike Thomas, Moery Senior Vice President of Sales. Mike, a seasoned sales professional with more than two decades of success, shares four essential characteristics of a winning sales team.
Some 20 years ago, when Host JP Moery was a young association exec, he began to realize the importance of setting priorities. When the narrative of your organization is “Protector of the Industry” – it is implied you need to be on top of a million different things to protect companies – on a daily basis. He discusses the resulting “battle fatigue” and the critical need for “laser focus” during his latest podcast.
Host JP Moery has known a lot of great salespeople throughout his career. From possessing positivity, to an athletic mindset, to a willingness to fail – he breaks down his top 5 qualities of the successful 21st century salesperson.
JP Moery’s Association Playbook – Episode 130: What Associations Can Learn from Consultants, with Casey Clark
These two friends go way back in the association world. In fact, Host JP Moery and Casey Clark, Senior Vice President of Strategic Communications at the American Gaming Association, have shared similar career paths in that both have worked on the associations side and the consultant side of the game. During this week’s episode, JP and Casey have a candid conversation about what associations can learn from consultants (and, vice versa) – the similarities and differences between the two, and the immense success that can be realized through collaboration and clear communication.
Host JP Moery has a quick tip about a unique barrier to growth within associations and small companies – behavior he’s observed for a long time and, frankly, struggles with himself. It’s the issue of control. He breaks down a simple strategy that can free you up for success during his latest episode.