by JP Moery | Jan 15, 2021 | Association Strategy, Business Development, Business Practices
Welcome to observations from the field. I’m reporting from Tulsa, Oklahoma where the Chili Bowl is kicking off this week. 2021 is going to be a time of your customers, clients and industries that you’re trying to reach. They’re going to be in control, wanting more...
by JP Moery | Dec 24, 2020 | Association Marketing, Business Development, Business Practices
Welcome to observations from the field. Today we are going to cover the three D’s that are essential for 2021. Digital The first D is digital. This is all about what is happening right now and digital programs and events that are being delivered. It’s important...
by JP Moery | Dec 11, 2020 | Business Development
There is a real lack of certainty around associations and their programs as we head into 2021. Associations and their partners – in the first quarter or maybe even in the second quarter — are unsure if the events in the new year are going to be in person. Depending on...
by JP Moery | Dec 4, 2020 | Business Practices
Small Business Saturday, I love it – it happened just last weekend. However, you should know that it’s small business everyday here. I want to give association leaders some food for thought because now is important time to think about the small businesses that...
by JP Moery | Nov 13, 2020 | Business Practices
This is not going to be a surprise because you’ve seen it already: your association’s business model has changed. Not for next year but forever. Your business model has been disrupted forever. Membership, non-dues revenue, meetings and events, publications, and...