Videos - The Moery Company

Videos

Adjust, Pivot, and Adapt

https://youtu.be/aF3xnbSd8f8   Transcript: Hey folks, if we're learning anything about associations right now it's the importance of their ability to adapt and to adjust and to pivot. Here's the framework. We have associations that have had the luxury, and built...

Working with “Outside” Partners

https://youtu.be/gl0k9Exdwl8 Transcript: Hi guys, it's Jackie Bessette from The Moery Company! It wasn't that long ago that I sat on the association side of things and this meant that I really understood the feeling of, "How can we have an outside group come in and...

Events and Diversifying Sponsorship Portfolios

https://youtu.be/3yOoJOqEKb4   Current events are affecting the delivery of meetings and events all over the country. At this time, coronavirus is a big topic out there in the meetings and the association profession. Meetings are being canceled and events are...

When to Let a Sales Lead Go

https://youtu.be/_eS0i6ZtZ3k   Transcript: Probably the question I get asked the most is this one, "When do you let a sales lead go?" All right?  When do you say, "Okay, I've got to move on to something else.” Here's what I've learned in the last couple of...

Restructuring Membership Dues for Associations

https://youtu.be/FpMODEJrdQQ   Transcript: Hi everybody! Hey folks! We've been involved with many different associations and helping them restructure their membership dues. It's actually fascinating work! Here are some tips that will apply across all types of...

Forces of Change Facing Associations

https://youtu.be/jSLonBL0JRg Transcript: Association executives have a lot of changes coming their way. Disruption, mergers and acquisitions in the industry, and small and medium sized enterprises that are trying to figure out 1) how their business is doing and 2) if...

Four Tips for Strategic Planning for Associations

https://youtu.be/bFF65azaEls   Transcript: I've been involved in some fantastic strategic planning sessions, and just strategic discussions recently, and I learned a couple things I want to pass along to you. First and foremost: make sure that everybody is...

How to Turn a Fourth Quarter Objection into an Opportunity

https://youtu.be/EAj9XlaT2qs   Transcript: Hi guys, it's Jackie Bessette from The Moery Company. We are well into November and that fourth-quarter so, if you're like me, you might be hearing those responses on the phone or to your emails, "Oh, we're going to look...

Association Membership Referrals and Testimonials

https://youtu.be/Shia1rKGDjw   Transcript: Hey friends, just finished a webinar about referrals and testimonials with an association client and I want to pass just one quick thing along. A lot of you might be asking whether it's worth your time and effort to do a...