Videos - The Moery Company

Videos

Build a Dynamic Sponsorship Program

https://youtu.be/Jm_teHbh-Mk   Hi, this is Bethany Murphy, Senior Business Development Director at The Moery Company. I know there are a lot of uncertainties right now on what the future will look like for businesses and I wanted to share a couple of things we...

The Dangers of Should

https://youtu.be/tUbsy_nfHbU As a membership development staffer, one of my favorite tools was our annual calendar. It outlined the whole year and included meetings, events, education sessions, and renewal season. We knew when we would be talking to members, when we...

The Biggest Mistake That an Association Can Make Right Now

https://youtu.be/UNkHWYUcE8Y The biggest mistake I've seen associations make over these last few months is stopping. Stopping your outreach to prospects, holding off on contacting your members about renewals, putting a stop to promoting the association and the value...

Webinar Sponsorship Pricing for Associations

https://youtu.be/j4ClpDXAXzE   One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. However, I would like to reframe webinar sponsorships for you before we provide you with a recommendations and metrics....

Introducing the Association Stimulus Package – Video

https://youtu.be/6AQmwyCdBwc Transcript: Hi, it's JP Moery with The Moery Company. It's been an unbelievable time here for our associations. I know it has been for you. It has certainly been for me running a business that serves the association clients on a daily...

Adjust, Pivot, and Adapt

https://youtu.be/aF3xnbSd8f8   Transcript: Hey folks, if we're learning anything about associations right now it's the importance of their ability to adapt and to adjust and to pivot. Here's the framework. We have associations that have had the luxury, and built...

Working with “Outside” Partners

https://youtu.be/gl0k9Exdwl8 Transcript: Hi guys, it's Jackie Bessette from The Moery Company! It wasn't that long ago that I sat on the association side of things and this meant that I really understood the feeling of, "How can we have an outside group come in and...

Events and Diversifying Sponsorship Portfolios

https://youtu.be/3yOoJOqEKb4   Current events are affecting the delivery of meetings and events all over the country. At this time, coronavirus is a big topic out there in the meetings and the association profession. Meetings are being canceled and events are...

When to Let a Sales Lead Go

https://youtu.be/_eS0i6ZtZ3k   Transcript: Probably the question I get asked the most is this one, "When do you let a sales lead go?" All right?  When do you say, "Okay, I've got to move on to something else.” Here's what I've learned in the last couple of...

Restructuring Membership Dues for Associations

https://youtu.be/FpMODEJrdQQ   Transcript: Hi everybody! Hey folks! We've been involved with many different associations and helping them restructure their membership dues. It's actually fascinating work! Here are some tips that will apply across all types of...

Forces of Change Facing Associations

https://youtu.be/jSLonBL0JRg Transcript: Association executives have a lot of changes coming their way. Disruption, mergers and acquisitions in the industry, and small and medium sized enterprises that are trying to figure out 1) how their business is doing and 2) if...