Virtual Event Sponsorship Resources for Associations - The Moery Company

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No one could have truly predicted a global pandemic to occur in 2020 and the changes that have happened since in our lives and organizations. However, some of those changes and innovations needed to happen, they just occurred earlier than expected and pushed the necessary changes to the top of our to-do lists. We have been talking about the forces of change facing associations, the decisions association leaders need to make, recession proofing your associations, and competing in a digital age since before the pandemic. Our company has been set up to navigate change and help our association clients do the same. For example, we launched the Association Stimulus Package to help organizations pivot at the onset of the pandemic and we recently launched the Virtual Events Sponsorship Program to assist our clients in pivoting their in-person events to virtual platforms and ensuring that the revenue gaps were filled with long lasting strategic partnerships.

There is quite a bit of certainty during this time, even though it may not always feel this way. You can still effectively deliver value to your members, sponsors, and partners. The only thing that has changed is the delivery platforms.

The ability to pivot on a dime is even more important than ever before, which is why we have put together this resource page to help guide you through the process of building your virtual event sponsorship program and launching it to your partners.

We hope that you find this information useful. Feel free to reach out to us if you would like additional information and subscribe to our bi-weekly newsletter that contains exclusive insights from JP Moery.

This page will be updated often so please bookmark it for easy access.

 

 

How to Build a Virtual Sponsorship Program
Building a new virtual sponsorship prospectus takes work. In this article we cover the first three steps you need to take to get started.

How do we get started with a virtual sponsorship program?
Four areas to focus on to help you get started in creating a virtual sponsorship program for your upcoming event.
Video captions and transcript are available.

How to Build a Virtual Sponsorship Program
Virtual sponsorship opportunities have an upside. Listen to episode 241 of the Association Hustle podcast to learn the three areas to focus on while building new event sponsorship inventory. Full podcast transcript is available.

Virtual Meeting Sponsorships and Sponsor Needs
It is critical to get a pulse on what your sponsors want (ROI) and need from your virtual event sponsorship inventory. Video captions and transcript are available.

Build a Dynamic Sponsorship Program
Now is the time to put everything on the table and show your sponsors and members how much value you can bring through dynamic partnership opportunities. Video captions and transcript are available.

Going Virtual Offers a Unique Opportunity for Associations Pivoting to virtual events is allowing associations to push boundaries and develop sponsorship packages that helps everyone meet their business goals.

What Do Sponsors Want From Virtual Meetings?
Your sponsors and partners are looking for robust data, thought leadership, networking, and information on how to navigate your chosen virtual meeting platforms. Video captions and transcript are available.

Prepare for the Virtual Event Sponsorship and Membership Recruitment Surge
Now is an incredible opportunity to innovate. Are you ready for the incredible opportunities that are about to come to you with the surge in virtual events, sponsorships, and membership recruitment? Full podcast transcript is available.

 

https://moerycompany.com/service-virtual-event-sponsorship-program-for-associations/

Need help launching your Virtual Event Sponsorship program? We can help! Learn more about our new service by clicking here or let us know below how we can help:

 

 

 

Template: Webinar Sponsorship Program

Template: Webinar Sponsorship Program
Create new opportunities for your partners to reach your members in a new way.

 

 

 

What should I do with my existing sponsorship prospectus?

What should I do with my existing sponsorship prospectus?
Build out a dual-purpose prospectus right now with the anticipation that you’re going to have a virtual –or a hybrid – meeting in the near future. Video captions and transcript are available.

Create a Dual Prospectus for an Existing Event Sponsor

Create a Dual Prospectus for an Existing Event Sponsor
Now is the time to develop a dual prospectus, one that’s going to be for your in-person meeting and one that takes the components of your virtual meeting.

Pros and Cons of a Virtual Meeting + How to Launch Your Own Virtual Sponsorship Program 

Pros and Cons of a Virtual Meeting + How to Launch Your Own Virtual Sponsorship Program 
Virtual event sponsorships are a huge topic for associations right now. Take a listen to episode 243 of the Association Hustle Podcast as JP Moery discusses the pros and cons of virtual events and then take a deep dive into what you need to do to launch your own virtual event sponsorship program.  Full podcast transcript is available.

 

 

Do you need help creating a game plan for your Virtual Event Sponsorship program? We can help! Learn more about our new service by clicking here or let us know below how we can help:

 

 

Virtual Event Sponsorships Part Two: Research, Learn, and Teach

Virtual Event Sponsorships Part Two: Research, Learn, and Teach
The next steps, after creating strategy and expectations for your virtual event sponsorship program, are to design the program. You can do so by researching, learning as much as possible about your chosen platform, and then teaching your sponsors so that they can get the most out of their experience. Full podcast transcript is available. 

What does a virtual meeting sponsorship look like?

What does a virtual meeting sponsorship look like?
The possibilities are endless when it comes to virtual event sponsorships. Watch Ask JP episode #23 for an extensive list of virtual sponsorship ideas. Video captions and transcript are available.

Ten Virtual Event Sponsorship Ideas

Ten Virtual Event Sponsorship Ideas
Your sales team will be excited about the prospect of not selling the same old thing.

 

 

 

Virtual Event Sponsorship Program Pricing and Sales

Virtual Event Sponsorship Program Pricing and Sales
There are several factors that go into pricing your virtual event sponsorship inventory. Listen to episode 245 of the Association Hustle Podcast to learn what they are and how to sell your new program. Full podcast transcript is available. 

How do we price and sell our virtual event sponsorships?

How do we price and sell our virtual event sponsorships?
There are several factors that go into pricing and selling virtual event sponsorships. Watch this episode of Ask JP to learn what they are. Video captions and transcript are available. 

How to Price a Virtual Event Sponsorship

How to Price a Virtual Event Sponsorship
Blend the factors that are important to your webinar and your sponsors to lead you to a place where your pricing will be relative to what the market value is.

How to Pitch Existing Partners a Webinar Sponsorship

How to Pitch Existing Partners a Webinar Sponsorship
Three things to keep in mind when pitching an existing partner your new webinar sponsorship offerings.

Webinar Sponsorship Pricing for Associations

Webinar Sponsorship Pricing for Associations
There are many factors that go into pricing sponsorships. Watch this video to learn about which areas you need to focus on and how to figure out your base pricing. Video captions and transcript are available. 

 

Are you experiencing an in-house sales crisis – not enough bandwidth to sell your new sponsorship inventory – before your virtual event? Our sales team can take your new sponsorship program and sell the inventory to existing prospects, as well as converting current sponsors, into the new virtual program. Let us know if you’d like to learn more by filling out the form below and we’ll be in touch!

 

Virtual Event Sponsorship Value Add-ons

Virtual Event Sponsorship Value Add-ons
In-person events are getting condensed for length when they’re converted to a virtual setting, limiting some forms of virtual event sponsorship inventory. Provide your sponsors add-on options to maximize their return on investment. Video captions and transcript are available. 

The Next Big Sponsorship Deliverable

The Next Big Sponsorship Deliverable
What used to be a side-dish offering is now the main course when it comes to event based sponsorship deliverables.

Thought Leadership Sponsorships for Virtual and In-Person Events

Thought Leadership Sponsorships for Virtual and In-Person Events
Something to consider when exploring thought leadership sponsorship opportunities for your association. Video captions and transcript are available. 

Virtual Event Sponsorship Ideas

Virtual Event Sponsorship Ideas
The possibilities are endless when it comes to virtual event sponsorships, here are some ideas to get you started.

 

How do we develop annual sponsorship programs?

How do we develop annual sponsorship programs?
The first two steps you need to take to build a foundation for your annual sponsorship program. Video captions and transcript are available. 

 

 

The Virtual Event Sponsorship Program was designed to help association pivot from in-person events and sponsorships to inventory best suited for virtual platforms.

There are two main components to the program.

The first one is building a custom virtual sponsorship program, starting with an in-depth analysis of your association. We’ll take a look at the virtual platform that you’re using, your existing prospectus, the deliverables that your sponsors want, and more. Then we will develop a new pricing structure and new sponsorship inventory based on the analysis of your association and industry.

We know that you’re trying to figure it all out on tight deadlines. We can help you pivot, meet your meeting related deadlines, and move you toward your non-dues revenue goals.

We’ve been analyzing different platforms, looking at pricing models, and we’re ready to do this for you!

The second component of the program, if you choose to use it, is sales. Our team is ready to go to market with your new sponsorship program and sell the inventory to existing prospects as well as converting current sponsors into the new virtual program.

Selling a new type of sponsorship inventory requires effort and bandwidth. We are specialists when it comes to sponsorships and we are ready to get started on creating and launching your virtual sponsorship program.

Let’s get to work together.

Learn more about the program by clicking here.

Fill out the form below – or reach out to Mike Thomas directly – to get started on your Virtual Event Sponsorship Launch Program: