No one could have truly predicted a global pandemic to occur in 2020 and the changes that have happened since in our lives and organizations. However, some of those changes and innovations needed to happen, they just occurred earlier than expected and pushed the necessary changes to the top of our to-do lists. We have been talking about the forces of change facing associations, the decisions association leaders need to make, recession proofing your associations, and competing in a digital age since before the pandemic. Our company has been set up to navigate change and help our association clients do the same. For example, we launched the Association Stimulus Package to help organizations pivot at the onset of the pandemic and we recently launched the Virtual Events Sponsorship Program to assist our clients in pivoting their in-person events to virtual platforms and ensuring that the revenue gaps were filled with long lasting strategic partnerships.
There is quite a bit of certainty during this time, even though it may not always feel this way. You can still effectively deliver value to your members, sponsors, and partners. The only thing that has changed is the delivery platforms.
The ability to pivot on a dime is even more important than ever before, which is why we have put together this resource page to help guide you through the process of building your virtual event sponsorship program and launching it to your partners.
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Need help launching your Virtual Event Sponsorship program? We can help! Learn more about our new service by clicking here or let us know below how we can help:
Are you experiencing an in-house sales crisis – not enough bandwidth to sell your new sponsorship inventory – before your virtual event? Our sales team can take your new sponsorship program and sell the inventory to existing prospects, as well as converting current sponsors, into the new virtual program. Let us know if you’d like to learn more by filling out the form below and we’ll be in touch!
The Virtual Event Sponsorship Program was designed to help association pivot from in-person events and sponsorships to inventory best suited for virtual platforms.
There are two main components to the program.
The first one is building a custom virtual sponsorship program, starting with an in-depth analysis of your association. We’ll take a look at the virtual platform that you’re using, your existing prospectus, the deliverables that your sponsors want, and more. Then we will develop a new pricing structure and new sponsorship inventory based on the analysis of your association and industry.
We know that you’re trying to figure it all out on tight deadlines. We can help you pivot, meet your meeting related deadlines, and move you toward your non-dues revenue goals.
We’ve been analyzing different platforms, looking at pricing models, and we’re ready to do this for you!
The second component of the program, if you choose to use it, is sales. Our team is ready to go to market with your new sponsorship program and sell the inventory to existing prospects as well as converting current sponsors into the new virtual program.
Selling a new type of sponsorship inventory requires effort and bandwidth. We are specialists when it comes to sponsorships and we are ready to get started on creating and launching your virtual sponsorship program.
Let’s get to work together.
Learn more about the program by clicking here.
Fill out the form below – or reach out to Mike Thomas directly – to get started on your Virtual Event Sponsorship Launch Program: